Research Keyword

As the U.S. presidential primaries kick off, candidates should take heed: you can attract more social media followers with civility than nasty comments, new research finds.

In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today.

There's good reason to chase those digital stars. Even though online reviews are highly personal and subjective, they have an outsized impact on consumer behaviour.

If rationality leads to better choices in our personal and public lives — and is the ultimate drive of social justice and moral progress — why does so much of human behaviour seem to defy logic? Harvard professor Steven Pinker shares insights from his latest book.

A voluntary AirBnb pricing algorithm substantially narrowed a pre-existing revenue gap between white and Black hosts, a new study has found — but only when Black hosts adopted it.

Online reviews matter more than ever. Yet as a new U of T study shows, not all customer reviews have the same impact. When it comes to paying for experiences versus objects, people would rather be told what to buy than what to do.

How did the price of GameStop — an unprofitable company — go from $15 a share to $483 a share in January 2021? The price action was a classic showdown of Wall Street shorts versus Main Street investment strategies, Eric Kirzner explains.

Integrity can be a modern company’s quiet strength, says this chief of ethics at Airbnb. In this discussion of his book Intentional Integrity, Rob Chestnut warns that doing business in a digitally transparent world means a lack of good behaviour can be a company’s undoing.