Research Keyword

The world is in flux and will continue to be for a while yet. So what does that mean for leaders? Here are five articles to help you lead through a future of change.

Banking exec Naki Osutei reflects on the evolving responsibility of leaders, the dance of diplomacy, and why having a personal journey vision is so important for career growth.

How companies plan their marketing spend can impact long-term category growth, a recent study finds.

Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. With such a lasting influence, how can brands navigate historical events?

Organizations that know what they stand for are rewarded by employees, but it must come from an honest place, new research finds.

Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script?

In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today.

Big spikes in pricing can cause a lot of shopper outrage. Presenting consumers with the reasons behind the surge can mitigate the backlash…to an extent.