Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Keywords: advertising behavioural economics behavioural science best practices branding consumer behaviour marketing psychology Behavioural Economics and Marketing Talk human to me: Understanding the new ways brands interact with us Nov, 2022 | Podcast When we humanize brands, it changes how we see them. Professor Pankaj Aggarwal dives into how and why we anthropomorphize brands, and why it matters. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Can you sell consumers on a price surge? Sep, 2022 | Article Big spikes in pricing can cause a lot of shopper outrage. Presenting consumers with the reasons behind the surge can mitigate the backlash…to an extent. Keywords: behavioural science best practices big data branding consumer behaviour COVID-19 crisis management machine learning Behavioural Economics and Marketing To increase support for public art, tie its meaning to humanity Sep, 2022 | Article All art can be seen as sacred, and when it is people are more likely to protect it. To achieve this, new research suggests highlighting the work's historical and spiritual significance. Keywords: advertising behavioural economics behavioural science branding consumer behaviour philanthropy sustainability value creation Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Behavioural Economics and Marketing When it comes to our perceptions and expectations, company size matters Jun, 2019 | Article A recent Rotman study shows that consumers pay attention to the size and type of companies they deal with, and they make certain judgement calls about customer service and competence. Keywords: behavioural economics behavioural science branding consumer behaviour emerging markets organizational behaviour psychology
Behavioural Economics and Marketing Talk human to me: Understanding the new ways brands interact with us Nov, 2022 | Podcast When we humanize brands, it changes how we see them. Professor Pankaj Aggarwal dives into how and why we anthropomorphize brands, and why it matters. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Can you sell consumers on a price surge? Sep, 2022 | Article Big spikes in pricing can cause a lot of shopper outrage. Presenting consumers with the reasons behind the surge can mitigate the backlash…to an extent. Keywords: behavioural science best practices big data branding consumer behaviour COVID-19 crisis management machine learning Behavioural Economics and Marketing To increase support for public art, tie its meaning to humanity Sep, 2022 | Article All art can be seen as sacred, and when it is people are more likely to protect it. To achieve this, new research suggests highlighting the work's historical and spiritual significance. Keywords: advertising behavioural economics behavioural science branding consumer behaviour philanthropy sustainability value creation Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Behavioural Economics and Marketing When it comes to our perceptions and expectations, company size matters Jun, 2019 | Article A recent Rotman study shows that consumers pay attention to the size and type of companies they deal with, and they make certain judgement calls about customer service and competence. Keywords: behavioural economics behavioural science branding consumer behaviour emerging markets organizational behaviour psychology
Behavioural Economics and Marketing Can you sell consumers on a price surge? Sep, 2022 | Article Big spikes in pricing can cause a lot of shopper outrage. Presenting consumers with the reasons behind the surge can mitigate the backlash…to an extent. Keywords: behavioural science best practices big data branding consumer behaviour COVID-19 crisis management machine learning Behavioural Economics and Marketing To increase support for public art, tie its meaning to humanity Sep, 2022 | Article All art can be seen as sacred, and when it is people are more likely to protect it. To achieve this, new research suggests highlighting the work's historical and spiritual significance. Keywords: advertising behavioural economics behavioural science branding consumer behaviour philanthropy sustainability value creation Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Behavioural Economics and Marketing When it comes to our perceptions and expectations, company size matters Jun, 2019 | Article A recent Rotman study shows that consumers pay attention to the size and type of companies they deal with, and they make certain judgement calls about customer service and competence. Keywords: behavioural economics behavioural science branding consumer behaviour emerging markets organizational behaviour psychology
Behavioural Economics and Marketing To increase support for public art, tie its meaning to humanity Sep, 2022 | Article All art can be seen as sacred, and when it is people are more likely to protect it. To achieve this, new research suggests highlighting the work's historical and spiritual significance. Keywords: advertising behavioural economics behavioural science branding consumer behaviour philanthropy sustainability value creation Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Behavioural Economics and Marketing When it comes to our perceptions and expectations, company size matters Jun, 2019 | Article A recent Rotman study shows that consumers pay attention to the size and type of companies they deal with, and they make certain judgement calls about customer service and competence. Keywords: behavioural economics behavioural science branding consumer behaviour emerging markets organizational behaviour psychology
Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Behavioural Economics and Marketing When it comes to our perceptions and expectations, company size matters Jun, 2019 | Article A recent Rotman study shows that consumers pay attention to the size and type of companies they deal with, and they make certain judgement calls about customer service and competence. Keywords: behavioural economics behavioural science branding consumer behaviour emerging markets organizational behaviour psychology
Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Behavioural Economics and Marketing When it comes to our perceptions and expectations, company size matters Jun, 2019 | Article A recent Rotman study shows that consumers pay attention to the size and type of companies they deal with, and they make certain judgement calls about customer service and competence. Keywords: behavioural economics behavioural science branding consumer behaviour emerging markets organizational behaviour psychology
Behavioural Economics and Marketing When it comes to our perceptions and expectations, company size matters Jun, 2019 | Article A recent Rotman study shows that consumers pay attention to the size and type of companies they deal with, and they make certain judgement calls about customer service and competence. Keywords: behavioural economics behavioural science branding consumer behaviour emerging markets organizational behaviour psychology