Behavioural Economics and Marketing When ad transparency backfires: Why labelled posts may make social media less honest Jul, 2025 | Article Should traditional ad transparency laws be applied to social posts? New research suggest it could do more harm that good. Keywords: advertising behavioural economics branding business ethics marketing media social media Behavioural Economics and Marketing Why Betty Crocker BBQ sauce wouldn’t sell: The unexpected challenges of being a 'female' brand Nov, 2024 | Article Brands that are anthropomorphized as "female" might struggle to break into new categories as consumers expect female brands to conform to gender stereotypes more than male ones, new research finds. Keywords: advertising branding consumer behaviour equality gender equality GATE inclusion Behavioural Economics and Marketing What makes an ad effective, and other marketing questions answered Sep, 2024 | Video Why are some commercials just so bad? How will AI change advertising? And how do marketers know what I want, anyway? Professor David Soberman answers these questions and more on the latest Rotman Office Hours. Keywords: advertising behavioural science branding consumer behaviour marketing media psychology Leadership and Career Development A leader’s guide to dealing with change Sep, 2023 | Article The world is in flux and will continue to be for a while yet. So what does that mean for leaders? Here are five articles to help you lead through a future of change. Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Leadership and Career Development A personal roadmap for transformational leadership Jun, 2023 | Article Banking exec Naki Osutei reflects on the evolving responsibility of leaders, the dance of diplomacy, and why having a personal journey vision is so important for career growth. Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Behavioural Economics and Marketing When you have a new product launch, should you go big or more targeted? Jun, 2023 | Article How companies plan their marketing spend can impact long-term category growth, a recent study finds. Keywords: advertising branding consumer behaviour marketing media social media start-ups value creation Behavioural Economics and Marketing How historical memories shape consumer choices May, 2023 | Article Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. With such a lasting influence, how can brands navigate historical events? Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Strategy and Value Creation Corporate values deserve special consideration, and demand authenticity Apr, 2023 | Article Organizations that know what they stand for are rewarded by employees, but it must come from an honest place, new research finds. Keywords: best practices branding consumer behaviour corporate social responsibility customer retention ethics strategy talent management Previous 1 2 Next
Behavioural Economics and Marketing Why Betty Crocker BBQ sauce wouldn’t sell: The unexpected challenges of being a 'female' brand Nov, 2024 | Article Brands that are anthropomorphized as "female" might struggle to break into new categories as consumers expect female brands to conform to gender stereotypes more than male ones, new research finds. Keywords: advertising branding consumer behaviour equality gender equality GATE inclusion Behavioural Economics and Marketing What makes an ad effective, and other marketing questions answered Sep, 2024 | Video Why are some commercials just so bad? How will AI change advertising? And how do marketers know what I want, anyway? Professor David Soberman answers these questions and more on the latest Rotman Office Hours. Keywords: advertising behavioural science branding consumer behaviour marketing media psychology Leadership and Career Development A leader’s guide to dealing with change Sep, 2023 | Article The world is in flux and will continue to be for a while yet. So what does that mean for leaders? Here are five articles to help you lead through a future of change. Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Leadership and Career Development A personal roadmap for transformational leadership Jun, 2023 | Article Banking exec Naki Osutei reflects on the evolving responsibility of leaders, the dance of diplomacy, and why having a personal journey vision is so important for career growth. Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Behavioural Economics and Marketing When you have a new product launch, should you go big or more targeted? Jun, 2023 | Article How companies plan their marketing spend can impact long-term category growth, a recent study finds. Keywords: advertising branding consumer behaviour marketing media social media start-ups value creation Behavioural Economics and Marketing How historical memories shape consumer choices May, 2023 | Article Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. With such a lasting influence, how can brands navigate historical events? Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Strategy and Value Creation Corporate values deserve special consideration, and demand authenticity Apr, 2023 | Article Organizations that know what they stand for are rewarded by employees, but it must come from an honest place, new research finds. Keywords: best practices branding consumer behaviour corporate social responsibility customer retention ethics strategy talent management Previous 1 2 Next
Behavioural Economics and Marketing What makes an ad effective, and other marketing questions answered Sep, 2024 | Video Why are some commercials just so bad? How will AI change advertising? And how do marketers know what I want, anyway? Professor David Soberman answers these questions and more on the latest Rotman Office Hours. Keywords: advertising behavioural science branding consumer behaviour marketing media psychology Leadership and Career Development A leader’s guide to dealing with change Sep, 2023 | Article The world is in flux and will continue to be for a while yet. So what does that mean for leaders? Here are five articles to help you lead through a future of change. Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Leadership and Career Development A personal roadmap for transformational leadership Jun, 2023 | Article Banking exec Naki Osutei reflects on the evolving responsibility of leaders, the dance of diplomacy, and why having a personal journey vision is so important for career growth. Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Behavioural Economics and Marketing When you have a new product launch, should you go big or more targeted? Jun, 2023 | Article How companies plan their marketing spend can impact long-term category growth, a recent study finds. Keywords: advertising branding consumer behaviour marketing media social media start-ups value creation Behavioural Economics and Marketing How historical memories shape consumer choices May, 2023 | Article Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. With such a lasting influence, how can brands navigate historical events? Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Strategy and Value Creation Corporate values deserve special consideration, and demand authenticity Apr, 2023 | Article Organizations that know what they stand for are rewarded by employees, but it must come from an honest place, new research finds. Keywords: best practices branding consumer behaviour corporate social responsibility customer retention ethics strategy talent management Previous 1 2 Next
Leadership and Career Development A leader’s guide to dealing with change Sep, 2023 | Article The world is in flux and will continue to be for a while yet. So what does that mean for leaders? Here are five articles to help you lead through a future of change. Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Leadership and Career Development A personal roadmap for transformational leadership Jun, 2023 | Article Banking exec Naki Osutei reflects on the evolving responsibility of leaders, the dance of diplomacy, and why having a personal journey vision is so important for career growth. Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Behavioural Economics and Marketing When you have a new product launch, should you go big or more targeted? Jun, 2023 | Article How companies plan their marketing spend can impact long-term category growth, a recent study finds. Keywords: advertising branding consumer behaviour marketing media social media start-ups value creation Behavioural Economics and Marketing How historical memories shape consumer choices May, 2023 | Article Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. With such a lasting influence, how can brands navigate historical events? Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Strategy and Value Creation Corporate values deserve special consideration, and demand authenticity Apr, 2023 | Article Organizations that know what they stand for are rewarded by employees, but it must come from an honest place, new research finds. Keywords: best practices branding consumer behaviour corporate social responsibility customer retention ethics strategy talent management Previous 1 2 Next
Leadership and Career Development A personal roadmap for transformational leadership Jun, 2023 | Article Banking exec Naki Osutei reflects on the evolving responsibility of leaders, the dance of diplomacy, and why having a personal journey vision is so important for career growth. Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Behavioural Economics and Marketing When you have a new product launch, should you go big or more targeted? Jun, 2023 | Article How companies plan their marketing spend can impact long-term category growth, a recent study finds. Keywords: advertising branding consumer behaviour marketing media social media start-ups value creation Behavioural Economics and Marketing How historical memories shape consumer choices May, 2023 | Article Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. With such a lasting influence, how can brands navigate historical events? Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Strategy and Value Creation Corporate values deserve special consideration, and demand authenticity Apr, 2023 | Article Organizations that know what they stand for are rewarded by employees, but it must come from an honest place, new research finds. Keywords: best practices branding consumer behaviour corporate social responsibility customer retention ethics strategy talent management Previous 1 2 Next
Behavioural Economics and Marketing When you have a new product launch, should you go big or more targeted? Jun, 2023 | Article How companies plan their marketing spend can impact long-term category growth, a recent study finds. Keywords: advertising branding consumer behaviour marketing media social media start-ups value creation Behavioural Economics and Marketing How historical memories shape consumer choices May, 2023 | Article Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. With such a lasting influence, how can brands navigate historical events? Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Strategy and Value Creation Corporate values deserve special consideration, and demand authenticity Apr, 2023 | Article Organizations that know what they stand for are rewarded by employees, but it must come from an honest place, new research finds. Keywords: best practices branding consumer behaviour corporate social responsibility customer retention ethics strategy talent management Previous 1 2 Next
Behavioural Economics and Marketing How historical memories shape consumer choices May, 2023 | Article Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. With such a lasting influence, how can brands navigate historical events? Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Strategy and Value Creation Corporate values deserve special consideration, and demand authenticity Apr, 2023 | Article Organizations that know what they stand for are rewarded by employees, but it must come from an honest place, new research finds. Keywords: best practices branding consumer behaviour corporate social responsibility customer retention ethics strategy talent management Previous 1 2 Next
Strategy and Value Creation Corporate values deserve special consideration, and demand authenticity Apr, 2023 | Article Organizations that know what they stand for are rewarded by employees, but it must come from an honest place, new research finds. Keywords: best practices branding consumer behaviour corporate social responsibility customer retention ethics strategy talent management Previous 1 2 Next