Research Keyword

Storytelling is key to almost every aspect of business. So what keeps consumers, investors and audiences tuned in? It's all about reversals of fortune, new research finds.

Does it matter when you're asked how many items you want to purchase? New research suggests yes.

New research suggests that to encourage saving, you should pick a date in the future and mentally imagine your life back to the present.

As the world becomes more polarized, companies are being pulled into the maelstrom. On the latest Executive Summary podcast, assistant professor Rhia Catapano explains how brands can weigh in more effectively.

Can you "hack" the way you think about retirement? Avni Shah joined the Executive Summary to chat about why we struggle with saving for the future and how we might shift the narrative around putting money aside for our golden years.

New research shows that commiseration can be detrimental to effective team leadership. Try compassion with emotional distance instead.

In the realm of persuasion, people generally believe that more is better. But that isn’t always true: Over-arguing can also trigger a negative response.

Go ahead and cancel that meeting. When we unexpectedly find our calendars freed up, we're more likely to spend it on something fun and frivolous, rather than more work, finds professor Claire Tsai.