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As the world becomes more polarized, companies are being pulled into the maelstrom. On the latest Executive Summary podcast, assistant professor Rhia Catapano explains how brands can weigh in more effectively.

Take a lesson from the media industry: Constraints on creativity don't have to be limiting — they can be freeing.

Just because consumers are nudged to buy a product, doesn't meant they'll use it long-term. New research finds that when steered towards making a purchase, people likely abandon it sooner. What does this mean for marketers?

Artificial intelligence is the boogeyman in the creativity industry. But it might be a great idea-generator, particularly if we can master the prompt.

New research examined millions of Amazon reviews to see what effect verb tenses had on audience persuasion.

For content distributors, is there an optimal release strategy? Should they drop an entire series at once or dish it out slowly, over time. New research suggests a hybrid approach is best.

The world is in flux and will continue to be for a while yet. So what does that mean for leaders? Here are five articles to help you lead through a future of change.

Banking exec Naki Osutei reflects on the evolving responsibility of leaders, the dance of diplomacy, and why having a personal journey vision is so important for career growth.