Research Keyword

Every search, like, and click leaves a trace — but what do these digital breadcrumbs really say about you? Author and professor Sandra Matz weighs in on the latest episode of Visiting Experts.

By understanding how people make decisions, we can design better products, services and policies that align with consumer behaviour and enhance well-being.

A late report might cost you more than just your time. New research suggests people view tardy work as sub-par, and it might cost you reputation points.

In the world of shopping, consumers subscribe to the notion of "what goes around, comes around." Following bad behaviour, they're more likely to treat their next destination more kindly, new research finds.

Why are some commercials just so bad? How will AI change advertising? And how do marketers know what I want, anyway? Professor David Soberman answers these questions and more on the latest Rotman Office Hours.

Storytelling is key to almost every aspect of business. So what keeps consumers, investors and audiences tuned in? It's all about reversals of fortune, new research finds.

As the world becomes more polarized, companies are being pulled into the maelstrom. On the latest Executive Summary podcast, assistant professor Rhia Catapano explains how brands can weigh in more effectively.

Take a lesson from the media industry: Constraints on creativity don't have to be limiting — they can be freeing.