Behavioural Economics and Marketing When you have a new product launch, should you go big or more targeted? Jun, 2023 | Article How companies plan their marketing spend can impact long-term category growth, a recent study finds. Keywords: advertising branding consumer behaviour marketing media social media start-ups value creation Behavioural Economics and Marketing How historical memories shape consumer choices May, 2023 | Article Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. With such a lasting influence, how can brands navigate historical events? Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Behavioural Economics and Marketing First Target, then Nordstrom — why do big retailers keep failing in Canada? Apr, 2023 | Opinion Professor David Soberman weighs in on why popular American retailers struggle to stay in business north of the border. Keywords: advertising behavioural economics business history financial markets marketing media operational performance strategy Talent Management and Inclusion Can awards influence industry diversity? Feb, 2023 | Article In the wake of the #OscarsSoWhite controversy, the Academy added more women and racial minorities to its ranks. But did it have an impact on who got hired to work on films? Keywords: decision making competition diversity equality gender equality inclusive economy media social movements Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Buying something new? It's ok to take your time to decide Aug, 2022 | Article Consumers who spend more time deliberating about a product are more likely to make the most out of their purchase, new research finds. Keywords: consumer behaviour decision making emotional intelligence marketing media psychology sustainability time management Leadership and Career Development Decoding CEO-Speak holds a magnifying glass to the powerful words of leaders Oct, 2021 | Book A CEO’s letters, speeches and tweets reveal more than you might think, especially in a time of crisis. In their book, Rotman professor Joel Amernic and co-author Russell Craig share decades of insight on the strategic language of CEOs. Keywords: CEOs corporate culture corporate social responsibility government leadership media shareholders AI, Analytics and Big Data Artificial intelligence and bias Nov, 2020 | Video A film screening and discussion with Coded Bias film maker Shalini Kantayya and Rotman professor Sarah Kaplan. Kantaya’s documentary asks two key questions: what is the impact of artificial intelligence’s increasing role in governing our liberties? And what are the consequences for people stuck in the crosshairs due to their race, colour and gender? Keywords: artificial intelligence diversity equality gender equality inclusion media social impact technology Previous 1 2 Next
Behavioural Economics and Marketing How historical memories shape consumer choices May, 2023 | Article Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. With such a lasting influence, how can brands navigate historical events? Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Behavioural Economics and Marketing First Target, then Nordstrom — why do big retailers keep failing in Canada? Apr, 2023 | Opinion Professor David Soberman weighs in on why popular American retailers struggle to stay in business north of the border. Keywords: advertising behavioural economics business history financial markets marketing media operational performance strategy Talent Management and Inclusion Can awards influence industry diversity? Feb, 2023 | Article In the wake of the #OscarsSoWhite controversy, the Academy added more women and racial minorities to its ranks. But did it have an impact on who got hired to work on films? Keywords: decision making competition diversity equality gender equality inclusive economy media social movements Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Buying something new? It's ok to take your time to decide Aug, 2022 | Article Consumers who spend more time deliberating about a product are more likely to make the most out of their purchase, new research finds. Keywords: consumer behaviour decision making emotional intelligence marketing media psychology sustainability time management Leadership and Career Development Decoding CEO-Speak holds a magnifying glass to the powerful words of leaders Oct, 2021 | Book A CEO’s letters, speeches and tweets reveal more than you might think, especially in a time of crisis. In their book, Rotman professor Joel Amernic and co-author Russell Craig share decades of insight on the strategic language of CEOs. Keywords: CEOs corporate culture corporate social responsibility government leadership media shareholders AI, Analytics and Big Data Artificial intelligence and bias Nov, 2020 | Video A film screening and discussion with Coded Bias film maker Shalini Kantayya and Rotman professor Sarah Kaplan. Kantaya’s documentary asks two key questions: what is the impact of artificial intelligence’s increasing role in governing our liberties? And what are the consequences for people stuck in the crosshairs due to their race, colour and gender? Keywords: artificial intelligence diversity equality gender equality inclusion media social impact technology Previous 1 2 Next
Behavioural Economics and Marketing First Target, then Nordstrom — why do big retailers keep failing in Canada? Apr, 2023 | Opinion Professor David Soberman weighs in on why popular American retailers struggle to stay in business north of the border. Keywords: advertising behavioural economics business history financial markets marketing media operational performance strategy Talent Management and Inclusion Can awards influence industry diversity? Feb, 2023 | Article In the wake of the #OscarsSoWhite controversy, the Academy added more women and racial minorities to its ranks. But did it have an impact on who got hired to work on films? Keywords: decision making competition diversity equality gender equality inclusive economy media social movements Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Buying something new? It's ok to take your time to decide Aug, 2022 | Article Consumers who spend more time deliberating about a product are more likely to make the most out of their purchase, new research finds. Keywords: consumer behaviour decision making emotional intelligence marketing media psychology sustainability time management Leadership and Career Development Decoding CEO-Speak holds a magnifying glass to the powerful words of leaders Oct, 2021 | Book A CEO’s letters, speeches and tweets reveal more than you might think, especially in a time of crisis. In their book, Rotman professor Joel Amernic and co-author Russell Craig share decades of insight on the strategic language of CEOs. Keywords: CEOs corporate culture corporate social responsibility government leadership media shareholders AI, Analytics and Big Data Artificial intelligence and bias Nov, 2020 | Video A film screening and discussion with Coded Bias film maker Shalini Kantayya and Rotman professor Sarah Kaplan. Kantaya’s documentary asks two key questions: what is the impact of artificial intelligence’s increasing role in governing our liberties? And what are the consequences for people stuck in the crosshairs due to their race, colour and gender? Keywords: artificial intelligence diversity equality gender equality inclusion media social impact technology Previous 1 2 Next
Talent Management and Inclusion Can awards influence industry diversity? Feb, 2023 | Article In the wake of the #OscarsSoWhite controversy, the Academy added more women and racial minorities to its ranks. But did it have an impact on who got hired to work on films? Keywords: decision making competition diversity equality gender equality inclusive economy media social movements Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Buying something new? It's ok to take your time to decide Aug, 2022 | Article Consumers who spend more time deliberating about a product are more likely to make the most out of their purchase, new research finds. Keywords: consumer behaviour decision making emotional intelligence marketing media psychology sustainability time management Leadership and Career Development Decoding CEO-Speak holds a magnifying glass to the powerful words of leaders Oct, 2021 | Book A CEO’s letters, speeches and tweets reveal more than you might think, especially in a time of crisis. In their book, Rotman professor Joel Amernic and co-author Russell Craig share decades of insight on the strategic language of CEOs. Keywords: CEOs corporate culture corporate social responsibility government leadership media shareholders AI, Analytics and Big Data Artificial intelligence and bias Nov, 2020 | Video A film screening and discussion with Coded Bias film maker Shalini Kantayya and Rotman professor Sarah Kaplan. Kantaya’s documentary asks two key questions: what is the impact of artificial intelligence’s increasing role in governing our liberties? And what are the consequences for people stuck in the crosshairs due to their race, colour and gender? Keywords: artificial intelligence diversity equality gender equality inclusion media social impact technology Previous 1 2 Next
Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Buying something new? It's ok to take your time to decide Aug, 2022 | Article Consumers who spend more time deliberating about a product are more likely to make the most out of their purchase, new research finds. Keywords: consumer behaviour decision making emotional intelligence marketing media psychology sustainability time management Leadership and Career Development Decoding CEO-Speak holds a magnifying glass to the powerful words of leaders Oct, 2021 | Book A CEO’s letters, speeches and tweets reveal more than you might think, especially in a time of crisis. In their book, Rotman professor Joel Amernic and co-author Russell Craig share decades of insight on the strategic language of CEOs. Keywords: CEOs corporate culture corporate social responsibility government leadership media shareholders AI, Analytics and Big Data Artificial intelligence and bias Nov, 2020 | Video A film screening and discussion with Coded Bias film maker Shalini Kantayya and Rotman professor Sarah Kaplan. Kantaya’s documentary asks two key questions: what is the impact of artificial intelligence’s increasing role in governing our liberties? And what are the consequences for people stuck in the crosshairs due to their race, colour and gender? Keywords: artificial intelligence diversity equality gender equality inclusion media social impact technology Previous 1 2 Next
Behavioural Economics and Marketing Buying something new? It's ok to take your time to decide Aug, 2022 | Article Consumers who spend more time deliberating about a product are more likely to make the most out of their purchase, new research finds. Keywords: consumer behaviour decision making emotional intelligence marketing media psychology sustainability time management Leadership and Career Development Decoding CEO-Speak holds a magnifying glass to the powerful words of leaders Oct, 2021 | Book A CEO’s letters, speeches and tweets reveal more than you might think, especially in a time of crisis. In their book, Rotman professor Joel Amernic and co-author Russell Craig share decades of insight on the strategic language of CEOs. Keywords: CEOs corporate culture corporate social responsibility government leadership media shareholders AI, Analytics and Big Data Artificial intelligence and bias Nov, 2020 | Video A film screening and discussion with Coded Bias film maker Shalini Kantayya and Rotman professor Sarah Kaplan. Kantaya’s documentary asks two key questions: what is the impact of artificial intelligence’s increasing role in governing our liberties? And what are the consequences for people stuck in the crosshairs due to their race, colour and gender? Keywords: artificial intelligence diversity equality gender equality inclusion media social impact technology Previous 1 2 Next
Leadership and Career Development Decoding CEO-Speak holds a magnifying glass to the powerful words of leaders Oct, 2021 | Book A CEO’s letters, speeches and tweets reveal more than you might think, especially in a time of crisis. In their book, Rotman professor Joel Amernic and co-author Russell Craig share decades of insight on the strategic language of CEOs. Keywords: CEOs corporate culture corporate social responsibility government leadership media shareholders AI, Analytics and Big Data Artificial intelligence and bias Nov, 2020 | Video A film screening and discussion with Coded Bias film maker Shalini Kantayya and Rotman professor Sarah Kaplan. Kantaya’s documentary asks two key questions: what is the impact of artificial intelligence’s increasing role in governing our liberties? And what are the consequences for people stuck in the crosshairs due to their race, colour and gender? Keywords: artificial intelligence diversity equality gender equality inclusion media social impact technology Previous 1 2 Next
AI, Analytics and Big Data Artificial intelligence and bias Nov, 2020 | Video A film screening and discussion with Coded Bias film maker Shalini Kantayya and Rotman professor Sarah Kaplan. Kantaya’s documentary asks two key questions: what is the impact of artificial intelligence’s increasing role in governing our liberties? And what are the consequences for people stuck in the crosshairs due to their race, colour and gender? Keywords: artificial intelligence diversity equality gender equality inclusion media social impact technology Previous 1 2 Next