Research Keyword

How do you evaluate whether an out-there idea is worth your time? How do you justify the cost when the ROI is unknown? To say yay or nay to an innovative idea, you need the right information first.

There's good reason to chase those digital stars. Even though online reviews are highly personal and subjective, they have an outsized impact on consumer behaviour.

With a recession seeming imminent, many Canadians are rightfully concerned about the state of their finances. Here are some ways they can prepared for one.

The keys to resilience and longevity beyond a crisis often lie in embracing the new opportunities created by that crisis.

When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book.

As workers return to offices, professor William Strange explores the impact of the pandemic on where we live and work.

The world moves quickly, but stock advice shouldn't. Analysts with infrequent changes to their buy/sell/hold recommendations help portfolios outperform their 'fast' counterparts, new research finds.

Revenue and positive social impact — can social enterprises maximize both simultaneously? Researchers say there’s a way