Behavioural Economics and Marketing Mind the gap: Should businesses weigh in on divisive topics? Apr, 2024 | Podcast As the world becomes more polarized, companies are being pulled into the maelstrom. On the latest Executive Summary podcast, assistant professor Rhia Catapano explains how brands can weigh in more effectively. Keywords: BEAR behavioural economics conflict management marketing media politics social media social movements Creativity, Innovation and Business Design How to flourish through constraints Apr, 2024 | Opinion Take a lesson from the media industry: Constraints on creativity don't have to be limiting — they can be freeing. Keywords: creative destruction creativity innovation marketing media start-ups technology Behavioural Economics and Marketing When 'nudging' consumers can backfire Apr, 2024 | Article Just because consumers are nudged to buy a product, doesn't meant they'll use it long-term. New research finds that when steered towards making a purchase, people likely abandon it sooner. What does this mean for marketers? Keywords: behavioural economics behavioural science consumer behaviour customer retention marketing media psychology Creativity, Innovation and Business Design Automating creativity: Using AI as a creative engine Mar, 2024 | Article Artificial intelligence is the boogeyman in the creativity industry. But it might be a great idea-generator, particularly if we can master the prompt. Keywords: artificial intelligence big data creativity machine learning marketing media productivity Behavioural Economics and Marketing Want to be more persuasive online? Use the present tense Dec, 2023 | Article New research examined millions of Amazon reviews to see what effect verb tenses had on audience persuasion. Keywords: behavioural economics customer retention decision making marketing media psychology social movements Strategy and Value Creation To binge or not to binge, that is the question Nov, 2023 | Article For content distributors, is there an optimal release strategy? Should they drop an entire series at once or dish it out slowly, over time. New research suggests a hybrid approach is best. Keywords: consumer behaviour marketing media social media strategy technology value creation Efficiency and Operational Performance Pay to play? How e-commerce sites influence customer steering Oct, 2023 | Article When it comes to online shopping, ranking in a marketplace search engine can make or break a brand. What role does monetization of search results play in consumer choice? Keywords: big data competition consumer behaviour decision making marketing operational design value creation Leadership and Career Development A leader’s guide to dealing with change Sep, 2023 | Article The world is in flux and will continue to be for a while yet. So what does that mean for leaders? Here are five articles to help you lead through a future of change. Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Previous 1 2 3 Next
Creativity, Innovation and Business Design How to flourish through constraints Apr, 2024 | Opinion Take a lesson from the media industry: Constraints on creativity don't have to be limiting — they can be freeing. Keywords: creative destruction creativity innovation marketing media start-ups technology Behavioural Economics and Marketing When 'nudging' consumers can backfire Apr, 2024 | Article Just because consumers are nudged to buy a product, doesn't meant they'll use it long-term. New research finds that when steered towards making a purchase, people likely abandon it sooner. What does this mean for marketers? Keywords: behavioural economics behavioural science consumer behaviour customer retention marketing media psychology Creativity, Innovation and Business Design Automating creativity: Using AI as a creative engine Mar, 2024 | Article Artificial intelligence is the boogeyman in the creativity industry. But it might be a great idea-generator, particularly if we can master the prompt. Keywords: artificial intelligence big data creativity machine learning marketing media productivity Behavioural Economics and Marketing Want to be more persuasive online? Use the present tense Dec, 2023 | Article New research examined millions of Amazon reviews to see what effect verb tenses had on audience persuasion. Keywords: behavioural economics customer retention decision making marketing media psychology social movements Strategy and Value Creation To binge or not to binge, that is the question Nov, 2023 | Article For content distributors, is there an optimal release strategy? Should they drop an entire series at once or dish it out slowly, over time. New research suggests a hybrid approach is best. Keywords: consumer behaviour marketing media social media strategy technology value creation Efficiency and Operational Performance Pay to play? How e-commerce sites influence customer steering Oct, 2023 | Article When it comes to online shopping, ranking in a marketplace search engine can make or break a brand. What role does monetization of search results play in consumer choice? Keywords: big data competition consumer behaviour decision making marketing operational design value creation Leadership and Career Development A leader’s guide to dealing with change Sep, 2023 | Article The world is in flux and will continue to be for a while yet. So what does that mean for leaders? Here are five articles to help you lead through a future of change. Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Previous 1 2 3 Next
Behavioural Economics and Marketing When 'nudging' consumers can backfire Apr, 2024 | Article Just because consumers are nudged to buy a product, doesn't meant they'll use it long-term. New research finds that when steered towards making a purchase, people likely abandon it sooner. What does this mean for marketers? Keywords: behavioural economics behavioural science consumer behaviour customer retention marketing media psychology Creativity, Innovation and Business Design Automating creativity: Using AI as a creative engine Mar, 2024 | Article Artificial intelligence is the boogeyman in the creativity industry. But it might be a great idea-generator, particularly if we can master the prompt. Keywords: artificial intelligence big data creativity machine learning marketing media productivity Behavioural Economics and Marketing Want to be more persuasive online? Use the present tense Dec, 2023 | Article New research examined millions of Amazon reviews to see what effect verb tenses had on audience persuasion. Keywords: behavioural economics customer retention decision making marketing media psychology social movements Strategy and Value Creation To binge or not to binge, that is the question Nov, 2023 | Article For content distributors, is there an optimal release strategy? Should they drop an entire series at once or dish it out slowly, over time. New research suggests a hybrid approach is best. Keywords: consumer behaviour marketing media social media strategy technology value creation Efficiency and Operational Performance Pay to play? How e-commerce sites influence customer steering Oct, 2023 | Article When it comes to online shopping, ranking in a marketplace search engine can make or break a brand. What role does monetization of search results play in consumer choice? Keywords: big data competition consumer behaviour decision making marketing operational design value creation Leadership and Career Development A leader’s guide to dealing with change Sep, 2023 | Article The world is in flux and will continue to be for a while yet. So what does that mean for leaders? Here are five articles to help you lead through a future of change. Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Previous 1 2 3 Next
Creativity, Innovation and Business Design Automating creativity: Using AI as a creative engine Mar, 2024 | Article Artificial intelligence is the boogeyman in the creativity industry. But it might be a great idea-generator, particularly if we can master the prompt. Keywords: artificial intelligence big data creativity machine learning marketing media productivity Behavioural Economics and Marketing Want to be more persuasive online? Use the present tense Dec, 2023 | Article New research examined millions of Amazon reviews to see what effect verb tenses had on audience persuasion. Keywords: behavioural economics customer retention decision making marketing media psychology social movements Strategy and Value Creation To binge or not to binge, that is the question Nov, 2023 | Article For content distributors, is there an optimal release strategy? Should they drop an entire series at once or dish it out slowly, over time. New research suggests a hybrid approach is best. Keywords: consumer behaviour marketing media social media strategy technology value creation Efficiency and Operational Performance Pay to play? How e-commerce sites influence customer steering Oct, 2023 | Article When it comes to online shopping, ranking in a marketplace search engine can make or break a brand. What role does monetization of search results play in consumer choice? Keywords: big data competition consumer behaviour decision making marketing operational design value creation Leadership and Career Development A leader’s guide to dealing with change Sep, 2023 | Article The world is in flux and will continue to be for a while yet. So what does that mean for leaders? Here are five articles to help you lead through a future of change. Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Previous 1 2 3 Next
Behavioural Economics and Marketing Want to be more persuasive online? Use the present tense Dec, 2023 | Article New research examined millions of Amazon reviews to see what effect verb tenses had on audience persuasion. Keywords: behavioural economics customer retention decision making marketing media psychology social movements Strategy and Value Creation To binge or not to binge, that is the question Nov, 2023 | Article For content distributors, is there an optimal release strategy? Should they drop an entire series at once or dish it out slowly, over time. New research suggests a hybrid approach is best. Keywords: consumer behaviour marketing media social media strategy technology value creation Efficiency and Operational Performance Pay to play? How e-commerce sites influence customer steering Oct, 2023 | Article When it comes to online shopping, ranking in a marketplace search engine can make or break a brand. What role does monetization of search results play in consumer choice? Keywords: big data competition consumer behaviour decision making marketing operational design value creation Leadership and Career Development A leader’s guide to dealing with change Sep, 2023 | Article The world is in flux and will continue to be for a while yet. So what does that mean for leaders? Here are five articles to help you lead through a future of change. Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Previous 1 2 3 Next
Strategy and Value Creation To binge or not to binge, that is the question Nov, 2023 | Article For content distributors, is there an optimal release strategy? Should they drop an entire series at once or dish it out slowly, over time. New research suggests a hybrid approach is best. Keywords: consumer behaviour marketing media social media strategy technology value creation Efficiency and Operational Performance Pay to play? How e-commerce sites influence customer steering Oct, 2023 | Article When it comes to online shopping, ranking in a marketplace search engine can make or break a brand. What role does monetization of search results play in consumer choice? Keywords: big data competition consumer behaviour decision making marketing operational design value creation Leadership and Career Development A leader’s guide to dealing with change Sep, 2023 | Article The world is in flux and will continue to be for a while yet. So what does that mean for leaders? Here are five articles to help you lead through a future of change. Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Previous 1 2 3 Next
Efficiency and Operational Performance Pay to play? How e-commerce sites influence customer steering Oct, 2023 | Article When it comes to online shopping, ranking in a marketplace search engine can make or break a brand. What role does monetization of search results play in consumer choice? Keywords: big data competition consumer behaviour decision making marketing operational design value creation Leadership and Career Development A leader’s guide to dealing with change Sep, 2023 | Article The world is in flux and will continue to be for a while yet. So what does that mean for leaders? Here are five articles to help you lead through a future of change. Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Previous 1 2 3 Next
Leadership and Career Development A leader’s guide to dealing with change Sep, 2023 | Article The world is in flux and will continue to be for a while yet. So what does that mean for leaders? Here are five articles to help you lead through a future of change. Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Previous 1 2 3 Next