Behavioural Economics and Marketing What makes an ad effective, and other marketing questions answered Sep, 2024 | Video Why are some commercials just so bad? How will AI change advertising? And how do marketers know what I want, anyway? Professor David Soberman answers these questions and more on the latest Rotman Office Hours. Keywords: advertising behavioural science branding consumer behaviour marketing media psychology Behavioural Economics and Marketing Plot twist: What makes a great story? Sep, 2024 | Article Storytelling is key to almost every aspect of business. So what keeps consumers, investors and audiences tuned in? It's all about reversals of fortune, new research finds. Keywords: BEAR creativity marketing media psychology social media Behavioural Economics and Marketing How 'add to cart' designs influence our shopping patterns Aug, 2024 | Article Does it matter when you're asked how many items you want to purchase? New research suggests yes. Keywords: BEAR behavioural economics innovation marketing operational design operational performance psychology technology Behavioural Economics and Marketing This 'time travel' hack can help you save for the future Jul, 2024 | Article New research suggests that to encourage saving, you should pick a date in the future and mentally imagine your life back to the present. Keywords: BEAR behavioural economics behavioural science growth marketing psychology savings wealth creation Behavioural Economics and Marketing Mind the gap: Should businesses weigh in on divisive topics? Apr, 2024 | Podcast As the world becomes more polarized, companies are being pulled into the maelstrom. On the latest Executive Summary podcast, assistant professor Rhia Catapano explains how brands can weigh in more effectively. Keywords: BEAR behavioural economics conflict management marketing media politics social media social movements Creativity, Innovation and Business Design How to flourish through constraints Apr, 2024 | Opinion Take a lesson from the media industry: Constraints on creativity don't have to be limiting — they can be freeing. Keywords: creative destruction creativity innovation marketing media Rotman Management magazine start-ups technology Behavioural Economics and Marketing When 'nudging' consumers can backfire Apr, 2024 | Article Just because consumers are nudged to buy a product, doesn't meant they'll use it long-term. New research finds that when steered towards making a purchase, people likely abandon it sooner. What does this mean for marketers? Keywords: behavioural economics behavioural science consumer behaviour customer retention marketing media psychology Creativity, Innovation and Business Design Automating creativity: Using AI as a creative engine Mar, 2024 | Article Artificial intelligence is the boogeyman in the creativity industry. But it might be a great idea-generator, particularly if we can master the prompt. Keywords: artificial intelligence big data creativity machine learning marketing media productivity Previous 1 2 3 4 Next
Behavioural Economics and Marketing Plot twist: What makes a great story? Sep, 2024 | Article Storytelling is key to almost every aspect of business. So what keeps consumers, investors and audiences tuned in? It's all about reversals of fortune, new research finds. Keywords: BEAR creativity marketing media psychology social media Behavioural Economics and Marketing How 'add to cart' designs influence our shopping patterns Aug, 2024 | Article Does it matter when you're asked how many items you want to purchase? New research suggests yes. Keywords: BEAR behavioural economics innovation marketing operational design operational performance psychology technology Behavioural Economics and Marketing This 'time travel' hack can help you save for the future Jul, 2024 | Article New research suggests that to encourage saving, you should pick a date in the future and mentally imagine your life back to the present. Keywords: BEAR behavioural economics behavioural science growth marketing psychology savings wealth creation Behavioural Economics and Marketing Mind the gap: Should businesses weigh in on divisive topics? Apr, 2024 | Podcast As the world becomes more polarized, companies are being pulled into the maelstrom. On the latest Executive Summary podcast, assistant professor Rhia Catapano explains how brands can weigh in more effectively. Keywords: BEAR behavioural economics conflict management marketing media politics social media social movements Creativity, Innovation and Business Design How to flourish through constraints Apr, 2024 | Opinion Take a lesson from the media industry: Constraints on creativity don't have to be limiting — they can be freeing. Keywords: creative destruction creativity innovation marketing media Rotman Management magazine start-ups technology Behavioural Economics and Marketing When 'nudging' consumers can backfire Apr, 2024 | Article Just because consumers are nudged to buy a product, doesn't meant they'll use it long-term. New research finds that when steered towards making a purchase, people likely abandon it sooner. What does this mean for marketers? Keywords: behavioural economics behavioural science consumer behaviour customer retention marketing media psychology Creativity, Innovation and Business Design Automating creativity: Using AI as a creative engine Mar, 2024 | Article Artificial intelligence is the boogeyman in the creativity industry. But it might be a great idea-generator, particularly if we can master the prompt. Keywords: artificial intelligence big data creativity machine learning marketing media productivity Previous 1 2 3 4 Next
Behavioural Economics and Marketing How 'add to cart' designs influence our shopping patterns Aug, 2024 | Article Does it matter when you're asked how many items you want to purchase? New research suggests yes. Keywords: BEAR behavioural economics innovation marketing operational design operational performance psychology technology Behavioural Economics and Marketing This 'time travel' hack can help you save for the future Jul, 2024 | Article New research suggests that to encourage saving, you should pick a date in the future and mentally imagine your life back to the present. Keywords: BEAR behavioural economics behavioural science growth marketing psychology savings wealth creation Behavioural Economics and Marketing Mind the gap: Should businesses weigh in on divisive topics? Apr, 2024 | Podcast As the world becomes more polarized, companies are being pulled into the maelstrom. On the latest Executive Summary podcast, assistant professor Rhia Catapano explains how brands can weigh in more effectively. Keywords: BEAR behavioural economics conflict management marketing media politics social media social movements Creativity, Innovation and Business Design How to flourish through constraints Apr, 2024 | Opinion Take a lesson from the media industry: Constraints on creativity don't have to be limiting — they can be freeing. Keywords: creative destruction creativity innovation marketing media Rotman Management magazine start-ups technology Behavioural Economics and Marketing When 'nudging' consumers can backfire Apr, 2024 | Article Just because consumers are nudged to buy a product, doesn't meant they'll use it long-term. New research finds that when steered towards making a purchase, people likely abandon it sooner. What does this mean for marketers? Keywords: behavioural economics behavioural science consumer behaviour customer retention marketing media psychology Creativity, Innovation and Business Design Automating creativity: Using AI as a creative engine Mar, 2024 | Article Artificial intelligence is the boogeyman in the creativity industry. But it might be a great idea-generator, particularly if we can master the prompt. Keywords: artificial intelligence big data creativity machine learning marketing media productivity Previous 1 2 3 4 Next
Behavioural Economics and Marketing This 'time travel' hack can help you save for the future Jul, 2024 | Article New research suggests that to encourage saving, you should pick a date in the future and mentally imagine your life back to the present. Keywords: BEAR behavioural economics behavioural science growth marketing psychology savings wealth creation Behavioural Economics and Marketing Mind the gap: Should businesses weigh in on divisive topics? Apr, 2024 | Podcast As the world becomes more polarized, companies are being pulled into the maelstrom. On the latest Executive Summary podcast, assistant professor Rhia Catapano explains how brands can weigh in more effectively. Keywords: BEAR behavioural economics conflict management marketing media politics social media social movements Creativity, Innovation and Business Design How to flourish through constraints Apr, 2024 | Opinion Take a lesson from the media industry: Constraints on creativity don't have to be limiting — they can be freeing. Keywords: creative destruction creativity innovation marketing media Rotman Management magazine start-ups technology Behavioural Economics and Marketing When 'nudging' consumers can backfire Apr, 2024 | Article Just because consumers are nudged to buy a product, doesn't meant they'll use it long-term. New research finds that when steered towards making a purchase, people likely abandon it sooner. What does this mean for marketers? Keywords: behavioural economics behavioural science consumer behaviour customer retention marketing media psychology Creativity, Innovation and Business Design Automating creativity: Using AI as a creative engine Mar, 2024 | Article Artificial intelligence is the boogeyman in the creativity industry. But it might be a great idea-generator, particularly if we can master the prompt. Keywords: artificial intelligence big data creativity machine learning marketing media productivity Previous 1 2 3 4 Next
Behavioural Economics and Marketing Mind the gap: Should businesses weigh in on divisive topics? Apr, 2024 | Podcast As the world becomes more polarized, companies are being pulled into the maelstrom. On the latest Executive Summary podcast, assistant professor Rhia Catapano explains how brands can weigh in more effectively. Keywords: BEAR behavioural economics conflict management marketing media politics social media social movements Creativity, Innovation and Business Design How to flourish through constraints Apr, 2024 | Opinion Take a lesson from the media industry: Constraints on creativity don't have to be limiting — they can be freeing. Keywords: creative destruction creativity innovation marketing media Rotman Management magazine start-ups technology Behavioural Economics and Marketing When 'nudging' consumers can backfire Apr, 2024 | Article Just because consumers are nudged to buy a product, doesn't meant they'll use it long-term. New research finds that when steered towards making a purchase, people likely abandon it sooner. What does this mean for marketers? Keywords: behavioural economics behavioural science consumer behaviour customer retention marketing media psychology Creativity, Innovation and Business Design Automating creativity: Using AI as a creative engine Mar, 2024 | Article Artificial intelligence is the boogeyman in the creativity industry. But it might be a great idea-generator, particularly if we can master the prompt. Keywords: artificial intelligence big data creativity machine learning marketing media productivity Previous 1 2 3 4 Next
Creativity, Innovation and Business Design How to flourish through constraints Apr, 2024 | Opinion Take a lesson from the media industry: Constraints on creativity don't have to be limiting — they can be freeing. Keywords: creative destruction creativity innovation marketing media Rotman Management magazine start-ups technology Behavioural Economics and Marketing When 'nudging' consumers can backfire Apr, 2024 | Article Just because consumers are nudged to buy a product, doesn't meant they'll use it long-term. New research finds that when steered towards making a purchase, people likely abandon it sooner. What does this mean for marketers? Keywords: behavioural economics behavioural science consumer behaviour customer retention marketing media psychology Creativity, Innovation and Business Design Automating creativity: Using AI as a creative engine Mar, 2024 | Article Artificial intelligence is the boogeyman in the creativity industry. But it might be a great idea-generator, particularly if we can master the prompt. Keywords: artificial intelligence big data creativity machine learning marketing media productivity Previous 1 2 3 4 Next
Behavioural Economics and Marketing When 'nudging' consumers can backfire Apr, 2024 | Article Just because consumers are nudged to buy a product, doesn't meant they'll use it long-term. New research finds that when steered towards making a purchase, people likely abandon it sooner. What does this mean for marketers? Keywords: behavioural economics behavioural science consumer behaviour customer retention marketing media psychology Creativity, Innovation and Business Design Automating creativity: Using AI as a creative engine Mar, 2024 | Article Artificial intelligence is the boogeyman in the creativity industry. But it might be a great idea-generator, particularly if we can master the prompt. Keywords: artificial intelligence big data creativity machine learning marketing media productivity Previous 1 2 3 4 Next
Creativity, Innovation and Business Design Automating creativity: Using AI as a creative engine Mar, 2024 | Article Artificial intelligence is the boogeyman in the creativity industry. But it might be a great idea-generator, particularly if we can master the prompt. Keywords: artificial intelligence big data creativity machine learning marketing media productivity Previous 1 2 3 4 Next