Research Keyword

People who oppose a tax are more likely to change their shopping behaviour to avoid paying it, new research finds.

Feeling the fear of missing out on something that’s not even fun? It’s not the event you’re missing, it’s the bonding.

Every search, like and click leaves a trace — but what do these digital breadcrumbs really say about you? Author and professor Sandra Matz weighs in on the latest episode of Visiting Experts.

By understanding how people make decisions, we can design better products, services and policies that align with consumer behaviour and enhance well-being.

A late report might cost you more than just your time. New research suggests people view tardy work as sub-par, and it might cost you reputation points.

How do small, targeted actions create massive ripple effects in business and society? Malcolm Gladwell joined the Visiting Experts podcast to talk about his book Revenge of the Tipping Point.

In the world of shopping, consumers subscribe to the notion of "what goes around, comes around." Following bad behaviour, they're more likely to treat their next destination more kindly, new research finds.

Why are some commercials just so bad? How will AI change advertising? And how do marketers know what I want, anyway? Professor David Soberman answers these questions and more on the latest Rotman Office Hours.