Behavioural Economics and Marketing Retailers can offset revenue lost from returns with gift cards Aug, 2023 | Article Sending the shoes back? How about this lovely gift card? To address the US$816 billion in lost revenue, retailers should look at improving their cross-selling efforts, new research finds. Keywords: behavioural economics behavioural science consumer behaviour customer retention growth marketing psychology value creation Behavioural Economics and Marketing When you have a new product launch, should you go big or more targeted? Jun, 2023 | Article How companies plan their marketing spend can impact long-term category growth, a recent study finds. Keywords: advertising branding consumer behaviour marketing media social media start-ups value creation Behavioural Economics and Marketing How historical memories shape consumer choices May, 2023 | Article Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. With such a lasting influence, how can brands navigate historical events? Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Behavioural Economics and Marketing One consumer group has the power to influence product pricing, research reveals May, 2023 | Opinion More and more consumers are engaging in showrooming, the practice of visiting brick-and-mortar retail stores to research a product before buying it elsewhere at a lower price. Keywords: behavioural economics behavioural science consumer behaviour decision making marketing operational design strategy technology Behavioural Economics and Marketing First Target, then Nordstrom — why do big retailers keep failing in Canada? Apr, 2023 | Opinion Professor David Soberman weighs in on why popular American retailers struggle to stay in business north of the border. Keywords: advertising behavioural economics business history financial markets marketing media operational performance strategy Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Keywords: advertising behavioural economics behavioural science best practices branding consumer behaviour marketing psychology Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Previous 1 2 Next
Behavioural Economics and Marketing When you have a new product launch, should you go big or more targeted? Jun, 2023 | Article How companies plan their marketing spend can impact long-term category growth, a recent study finds. Keywords: advertising branding consumer behaviour marketing media social media start-ups value creation Behavioural Economics and Marketing How historical memories shape consumer choices May, 2023 | Article Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. With such a lasting influence, how can brands navigate historical events? Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Behavioural Economics and Marketing One consumer group has the power to influence product pricing, research reveals May, 2023 | Opinion More and more consumers are engaging in showrooming, the practice of visiting brick-and-mortar retail stores to research a product before buying it elsewhere at a lower price. Keywords: behavioural economics behavioural science consumer behaviour decision making marketing operational design strategy technology Behavioural Economics and Marketing First Target, then Nordstrom — why do big retailers keep failing in Canada? Apr, 2023 | Opinion Professor David Soberman weighs in on why popular American retailers struggle to stay in business north of the border. Keywords: advertising behavioural economics business history financial markets marketing media operational performance strategy Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Keywords: advertising behavioural economics behavioural science best practices branding consumer behaviour marketing psychology Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Previous 1 2 Next
Behavioural Economics and Marketing How historical memories shape consumer choices May, 2023 | Article Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. With such a lasting influence, how can brands navigate historical events? Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Behavioural Economics and Marketing One consumer group has the power to influence product pricing, research reveals May, 2023 | Opinion More and more consumers are engaging in showrooming, the practice of visiting brick-and-mortar retail stores to research a product before buying it elsewhere at a lower price. Keywords: behavioural economics behavioural science consumer behaviour decision making marketing operational design strategy technology Behavioural Economics and Marketing First Target, then Nordstrom — why do big retailers keep failing in Canada? Apr, 2023 | Opinion Professor David Soberman weighs in on why popular American retailers struggle to stay in business north of the border. Keywords: advertising behavioural economics business history financial markets marketing media operational performance strategy Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Keywords: advertising behavioural economics behavioural science best practices branding consumer behaviour marketing psychology Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Previous 1 2 Next
Behavioural Economics and Marketing One consumer group has the power to influence product pricing, research reveals May, 2023 | Opinion More and more consumers are engaging in showrooming, the practice of visiting brick-and-mortar retail stores to research a product before buying it elsewhere at a lower price. Keywords: behavioural economics behavioural science consumer behaviour decision making marketing operational design strategy technology Behavioural Economics and Marketing First Target, then Nordstrom — why do big retailers keep failing in Canada? Apr, 2023 | Opinion Professor David Soberman weighs in on why popular American retailers struggle to stay in business north of the border. Keywords: advertising behavioural economics business history financial markets marketing media operational performance strategy Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Keywords: advertising behavioural economics behavioural science best practices branding consumer behaviour marketing psychology Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Previous 1 2 Next
Behavioural Economics and Marketing First Target, then Nordstrom — why do big retailers keep failing in Canada? Apr, 2023 | Opinion Professor David Soberman weighs in on why popular American retailers struggle to stay in business north of the border. Keywords: advertising behavioural economics business history financial markets marketing media operational performance strategy Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Keywords: advertising behavioural economics behavioural science best practices branding consumer behaviour marketing psychology Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Previous 1 2 Next
Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Keywords: advertising behavioural economics behavioural science best practices branding consumer behaviour marketing psychology Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Previous 1 2 Next
Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Previous 1 2 Next
Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Previous 1 2 Next