From social and gender equality, to bodily autonomy, to environmental impact, the days of brands staying silent on hot-button issues are over. 

When it comes to polarizing topics, consumers are increasingly demanding that companies take a stand on issues that matter to them, and will often view silence as implicit agreement with the other side, says assistant professor Rhia Catapano. 

So how can organizations weigh in on these issues more effectively? And when should brands actually be concerned over boycotts? Catapano explores this and more on the latest episode of the Executive Summary podcast. 

Subscibe to the podcast on Spotify, Apple Podcast and Amazon now, and catch up on earlier episodes below.

Prefer to read than listen? Check out the transcript of this episode here. 

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