Behavioural Economics and Marketing First Target, then Nordstrom — why do big retailers keep failing in Canada? Apr, 2023 | Opinion Professor David Soberman weighs in on why popular American retailers struggle to stay in business north of the border. Keywords: advertising behavioural economics business history financial markets marketing media operational performance strategy Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Keywords: advertising behavioural economics behavioural science best practices branding consumer behaviour marketing psychology Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Behavioural Economics and Marketing Presenting art as sacred increases public's willingness to protect it Sep, 2022 | Article Discover why any artwork, even an amateur drawing, can be seen as sacred and how this connection can lead to increased protection of the artwork, according to new research Rotman. Keywords: advertising behavioural economics behavioural science branding consumer behaviour philanthropy sustainability value creation Behavioural Economics and Marketing Ratings game: How social learning impacts our online choices Aug, 2022 | Article There's good reason to chase those digital stars. Even though online reviews are highly personal and subjective, they have an outsized impact on consumer behaviour. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention growth psychology social media Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Behavioural Economics and Marketing Online shoppers swayed by customer reviews of physical products – not experiences Jun, 2021 | Article Online reviews matter more than ever. Yet as a new U of T study shows, not all customer reviews have the same impact. When it comes to paying for experiences versus objects, people would rather be told what to buy than what to do. Keywords: advertising behavioural economics behavioural science consumer behaviour social media Previous 1 2 Next
Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Keywords: advertising behavioural economics behavioural science best practices branding consumer behaviour marketing psychology Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Behavioural Economics and Marketing Presenting art as sacred increases public's willingness to protect it Sep, 2022 | Article Discover why any artwork, even an amateur drawing, can be seen as sacred and how this connection can lead to increased protection of the artwork, according to new research Rotman. Keywords: advertising behavioural economics behavioural science branding consumer behaviour philanthropy sustainability value creation Behavioural Economics and Marketing Ratings game: How social learning impacts our online choices Aug, 2022 | Article There's good reason to chase those digital stars. Even though online reviews are highly personal and subjective, they have an outsized impact on consumer behaviour. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention growth psychology social media Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Behavioural Economics and Marketing Online shoppers swayed by customer reviews of physical products – not experiences Jun, 2021 | Article Online reviews matter more than ever. Yet as a new U of T study shows, not all customer reviews have the same impact. When it comes to paying for experiences versus objects, people would rather be told what to buy than what to do. Keywords: advertising behavioural economics behavioural science consumer behaviour social media Previous 1 2 Next
Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Behavioural Economics and Marketing Presenting art as sacred increases public's willingness to protect it Sep, 2022 | Article Discover why any artwork, even an amateur drawing, can be seen as sacred and how this connection can lead to increased protection of the artwork, according to new research Rotman. Keywords: advertising behavioural economics behavioural science branding consumer behaviour philanthropy sustainability value creation Behavioural Economics and Marketing Ratings game: How social learning impacts our online choices Aug, 2022 | Article There's good reason to chase those digital stars. Even though online reviews are highly personal and subjective, they have an outsized impact on consumer behaviour. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention growth psychology social media Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Behavioural Economics and Marketing Online shoppers swayed by customer reviews of physical products – not experiences Jun, 2021 | Article Online reviews matter more than ever. Yet as a new U of T study shows, not all customer reviews have the same impact. When it comes to paying for experiences versus objects, people would rather be told what to buy than what to do. Keywords: advertising behavioural economics behavioural science consumer behaviour social media Previous 1 2 Next
Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Behavioural Economics and Marketing Presenting art as sacred increases public's willingness to protect it Sep, 2022 | Article Discover why any artwork, even an amateur drawing, can be seen as sacred and how this connection can lead to increased protection of the artwork, according to new research Rotman. Keywords: advertising behavioural economics behavioural science branding consumer behaviour philanthropy sustainability value creation Behavioural Economics and Marketing Ratings game: How social learning impacts our online choices Aug, 2022 | Article There's good reason to chase those digital stars. Even though online reviews are highly personal and subjective, they have an outsized impact on consumer behaviour. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention growth psychology social media Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Behavioural Economics and Marketing Online shoppers swayed by customer reviews of physical products – not experiences Jun, 2021 | Article Online reviews matter more than ever. Yet as a new U of T study shows, not all customer reviews have the same impact. When it comes to paying for experiences versus objects, people would rather be told what to buy than what to do. Keywords: advertising behavioural economics behavioural science consumer behaviour social media Previous 1 2 Next
Behavioural Economics and Marketing Presenting art as sacred increases public's willingness to protect it Sep, 2022 | Article Discover why any artwork, even an amateur drawing, can be seen as sacred and how this connection can lead to increased protection of the artwork, according to new research Rotman. Keywords: advertising behavioural economics behavioural science branding consumer behaviour philanthropy sustainability value creation Behavioural Economics and Marketing Ratings game: How social learning impacts our online choices Aug, 2022 | Article There's good reason to chase those digital stars. Even though online reviews are highly personal and subjective, they have an outsized impact on consumer behaviour. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention growth psychology social media Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Behavioural Economics and Marketing Online shoppers swayed by customer reviews of physical products – not experiences Jun, 2021 | Article Online reviews matter more than ever. Yet as a new U of T study shows, not all customer reviews have the same impact. When it comes to paying for experiences versus objects, people would rather be told what to buy than what to do. Keywords: advertising behavioural economics behavioural science consumer behaviour social media Previous 1 2 Next
Behavioural Economics and Marketing Ratings game: How social learning impacts our online choices Aug, 2022 | Article There's good reason to chase those digital stars. Even though online reviews are highly personal and subjective, they have an outsized impact on consumer behaviour. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention growth psychology social media Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Behavioural Economics and Marketing Online shoppers swayed by customer reviews of physical products – not experiences Jun, 2021 | Article Online reviews matter more than ever. Yet as a new U of T study shows, not all customer reviews have the same impact. When it comes to paying for experiences versus objects, people would rather be told what to buy than what to do. Keywords: advertising behavioural economics behavioural science consumer behaviour social media Previous 1 2 Next
Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Behavioural Economics and Marketing Online shoppers swayed by customer reviews of physical products – not experiences Jun, 2021 | Article Online reviews matter more than ever. Yet as a new U of T study shows, not all customer reviews have the same impact. When it comes to paying for experiences versus objects, people would rather be told what to buy than what to do. Keywords: advertising behavioural economics behavioural science consumer behaviour social media Previous 1 2 Next
Behavioural Economics and Marketing Online shoppers swayed by customer reviews of physical products – not experiences Jun, 2021 | Article Online reviews matter more than ever. Yet as a new U of T study shows, not all customer reviews have the same impact. When it comes to paying for experiences versus objects, people would rather be told what to buy than what to do. Keywords: advertising behavioural economics behavioural science consumer behaviour social media Previous 1 2 Next