Behavioural Economics and Marketing What makes an ad effective, and other marketing questions answered Sep, 2024 | Video Why are some commercials just so bad? How will AI change advertising? And how do marketers know what I want, anyway? Professor David Soberman answers these questions and more on the latest Rotman Office Hours. Keywords: advertising behavioural science branding consumer behaviour marketing media psychology Behavioural Economics and Marketing Plot twist: What makes a great story? Sep, 2024 | Article Storytelling is key to almost every aspect of business. So what keeps consumers, investors and audiences tuned in? It's all about reversals of fortune, new research finds. Keywords: BEAR creativity marketing media psychology social media Talent Management and Inclusion Everything you wanted to know about workplace reputation Aug, 2024 | Article Can you change your reputation? Is office gossip always a bad thing? And what can a great reputation mean for your career? Here's what the research says. Keywords: accounting career development conflict management crisis management emotional intelligence employment management networking Talent Management and Inclusion How does sadness impact our work? Aug, 2024 | Article Don't write off negative emotions. New research suggests people tend to be nicer, more cautious and think through more possibilities when they're sad. Keywords: behavioural science conflict management emotional intelligence employment management psychology self-development talent management Behavioural Economics and Marketing How 'add to cart' designs influence our shopping patterns Aug, 2024 | Article Does it matter when you're asked how many items you want to purchase? New research suggests yes. Keywords: BEAR behavioural economics innovation marketing operational design operational performance psychology technology Leadership and Career Development Bridging the gap: The challenge of measuring and developing essential soft skills Aug, 2024 | Book Amid growing use of AI, soft skills are more in-demand than ever. To fill the gap, we need common language for identifying, describing and measuring these skills. Keywords: career development collaboration education and training efficiency productivity psychology talent management teams Talent Management and Inclusion Mother of ambition: How does affordable childcare impact women’s career & firm performance? Jul, 2024 | Article New research shows governmental childcare subsidies empower women to choose more intense careers, while also improving firm performance. Keywords: career development corporate culture diversity gender equality inclusive economy productivity psychology public policy Talent Management and Inclusion A manager's guide to emotional exhaustion Jul, 2024 | Article Emotional exhaustion can lead to unhappy, burned out employees, increased absenteeism, reduced performance and more. Managers can — and should — learn how to help their teams. Keywords: career development corporate culture emotional intelligence employee retention employment management psychology teams Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing Plot twist: What makes a great story? Sep, 2024 | Article Storytelling is key to almost every aspect of business. So what keeps consumers, investors and audiences tuned in? It's all about reversals of fortune, new research finds. Keywords: BEAR creativity marketing media psychology social media Talent Management and Inclusion Everything you wanted to know about workplace reputation Aug, 2024 | Article Can you change your reputation? Is office gossip always a bad thing? And what can a great reputation mean for your career? Here's what the research says. Keywords: accounting career development conflict management crisis management emotional intelligence employment management networking Talent Management and Inclusion How does sadness impact our work? Aug, 2024 | Article Don't write off negative emotions. New research suggests people tend to be nicer, more cautious and think through more possibilities when they're sad. Keywords: behavioural science conflict management emotional intelligence employment management psychology self-development talent management Behavioural Economics and Marketing How 'add to cart' designs influence our shopping patterns Aug, 2024 | Article Does it matter when you're asked how many items you want to purchase? New research suggests yes. Keywords: BEAR behavioural economics innovation marketing operational design operational performance psychology technology Leadership and Career Development Bridging the gap: The challenge of measuring and developing essential soft skills Aug, 2024 | Book Amid growing use of AI, soft skills are more in-demand than ever. To fill the gap, we need common language for identifying, describing and measuring these skills. Keywords: career development collaboration education and training efficiency productivity psychology talent management teams Talent Management and Inclusion Mother of ambition: How does affordable childcare impact women’s career & firm performance? Jul, 2024 | Article New research shows governmental childcare subsidies empower women to choose more intense careers, while also improving firm performance. Keywords: career development corporate culture diversity gender equality inclusive economy productivity psychology public policy Talent Management and Inclusion A manager's guide to emotional exhaustion Jul, 2024 | Article Emotional exhaustion can lead to unhappy, burned out employees, increased absenteeism, reduced performance and more. Managers can — and should — learn how to help their teams. Keywords: career development corporate culture emotional intelligence employee retention employment management psychology teams Previous 1 2 3 4 5 ... Next
Talent Management and Inclusion Everything you wanted to know about workplace reputation Aug, 2024 | Article Can you change your reputation? Is office gossip always a bad thing? And what can a great reputation mean for your career? Here's what the research says. Keywords: accounting career development conflict management crisis management emotional intelligence employment management networking Talent Management and Inclusion How does sadness impact our work? Aug, 2024 | Article Don't write off negative emotions. New research suggests people tend to be nicer, more cautious and think through more possibilities when they're sad. Keywords: behavioural science conflict management emotional intelligence employment management psychology self-development talent management Behavioural Economics and Marketing How 'add to cart' designs influence our shopping patterns Aug, 2024 | Article Does it matter when you're asked how many items you want to purchase? New research suggests yes. Keywords: BEAR behavioural economics innovation marketing operational design operational performance psychology technology Leadership and Career Development Bridging the gap: The challenge of measuring and developing essential soft skills Aug, 2024 | Book Amid growing use of AI, soft skills are more in-demand than ever. To fill the gap, we need common language for identifying, describing and measuring these skills. Keywords: career development collaboration education and training efficiency productivity psychology talent management teams Talent Management and Inclusion Mother of ambition: How does affordable childcare impact women’s career & firm performance? Jul, 2024 | Article New research shows governmental childcare subsidies empower women to choose more intense careers, while also improving firm performance. Keywords: career development corporate culture diversity gender equality inclusive economy productivity psychology public policy Talent Management and Inclusion A manager's guide to emotional exhaustion Jul, 2024 | Article Emotional exhaustion can lead to unhappy, burned out employees, increased absenteeism, reduced performance and more. Managers can — and should — learn how to help their teams. Keywords: career development corporate culture emotional intelligence employee retention employment management psychology teams Previous 1 2 3 4 5 ... Next
Talent Management and Inclusion How does sadness impact our work? Aug, 2024 | Article Don't write off negative emotions. New research suggests people tend to be nicer, more cautious and think through more possibilities when they're sad. Keywords: behavioural science conflict management emotional intelligence employment management psychology self-development talent management Behavioural Economics and Marketing How 'add to cart' designs influence our shopping patterns Aug, 2024 | Article Does it matter when you're asked how many items you want to purchase? New research suggests yes. Keywords: BEAR behavioural economics innovation marketing operational design operational performance psychology technology Leadership and Career Development Bridging the gap: The challenge of measuring and developing essential soft skills Aug, 2024 | Book Amid growing use of AI, soft skills are more in-demand than ever. To fill the gap, we need common language for identifying, describing and measuring these skills. Keywords: career development collaboration education and training efficiency productivity psychology talent management teams Talent Management and Inclusion Mother of ambition: How does affordable childcare impact women’s career & firm performance? Jul, 2024 | Article New research shows governmental childcare subsidies empower women to choose more intense careers, while also improving firm performance. Keywords: career development corporate culture diversity gender equality inclusive economy productivity psychology public policy Talent Management and Inclusion A manager's guide to emotional exhaustion Jul, 2024 | Article Emotional exhaustion can lead to unhappy, burned out employees, increased absenteeism, reduced performance and more. Managers can — and should — learn how to help their teams. Keywords: career development corporate culture emotional intelligence employee retention employment management psychology teams Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing How 'add to cart' designs influence our shopping patterns Aug, 2024 | Article Does it matter when you're asked how many items you want to purchase? New research suggests yes. Keywords: BEAR behavioural economics innovation marketing operational design operational performance psychology technology Leadership and Career Development Bridging the gap: The challenge of measuring and developing essential soft skills Aug, 2024 | Book Amid growing use of AI, soft skills are more in-demand than ever. To fill the gap, we need common language for identifying, describing and measuring these skills. Keywords: career development collaboration education and training efficiency productivity psychology talent management teams Talent Management and Inclusion Mother of ambition: How does affordable childcare impact women’s career & firm performance? Jul, 2024 | Article New research shows governmental childcare subsidies empower women to choose more intense careers, while also improving firm performance. Keywords: career development corporate culture diversity gender equality inclusive economy productivity psychology public policy Talent Management and Inclusion A manager's guide to emotional exhaustion Jul, 2024 | Article Emotional exhaustion can lead to unhappy, burned out employees, increased absenteeism, reduced performance and more. Managers can — and should — learn how to help their teams. Keywords: career development corporate culture emotional intelligence employee retention employment management psychology teams Previous 1 2 3 4 5 ... Next
Leadership and Career Development Bridging the gap: The challenge of measuring and developing essential soft skills Aug, 2024 | Book Amid growing use of AI, soft skills are more in-demand than ever. To fill the gap, we need common language for identifying, describing and measuring these skills. Keywords: career development collaboration education and training efficiency productivity psychology talent management teams Talent Management and Inclusion Mother of ambition: How does affordable childcare impact women’s career & firm performance? Jul, 2024 | Article New research shows governmental childcare subsidies empower women to choose more intense careers, while also improving firm performance. Keywords: career development corporate culture diversity gender equality inclusive economy productivity psychology public policy Talent Management and Inclusion A manager's guide to emotional exhaustion Jul, 2024 | Article Emotional exhaustion can lead to unhappy, burned out employees, increased absenteeism, reduced performance and more. Managers can — and should — learn how to help their teams. Keywords: career development corporate culture emotional intelligence employee retention employment management psychology teams Previous 1 2 3 4 5 ... Next
Talent Management and Inclusion Mother of ambition: How does affordable childcare impact women’s career & firm performance? Jul, 2024 | Article New research shows governmental childcare subsidies empower women to choose more intense careers, while also improving firm performance. Keywords: career development corporate culture diversity gender equality inclusive economy productivity psychology public policy Talent Management and Inclusion A manager's guide to emotional exhaustion Jul, 2024 | Article Emotional exhaustion can lead to unhappy, burned out employees, increased absenteeism, reduced performance and more. Managers can — and should — learn how to help their teams. Keywords: career development corporate culture emotional intelligence employee retention employment management psychology teams Previous 1 2 3 4 5 ... Next
Talent Management and Inclusion A manager's guide to emotional exhaustion Jul, 2024 | Article Emotional exhaustion can lead to unhappy, burned out employees, increased absenteeism, reduced performance and more. Managers can — and should — learn how to help their teams. Keywords: career development corporate culture emotional intelligence employee retention employment management psychology teams Previous 1 2 3 4 5 ... Next