Research Keyword

When it comes to online shopping, ranking in a marketplace search engine can make or break a brand. What role does monetization of search results play in consumer choice?

Should you grow organically or through M&A? Success may hinge on the robustness of an organization's existing HR team and familiarity with a category, new research finds.

Professor Heski Bar-Isaac joins Rotman Office Hours to answer your questions.

More and more consumers are engaging in showrooming, the practice of visiting brick-and-mortar retail stores to research a product before buying it elsewhere at a lower price.

Six months probably isn't enough time to create meaningful guardrails for the technology, and a ban on development may even hinder our ability to solve some of the deeper issues with AI.

New research finds e-commerce companies often discriminate against low-income and densely populated areas. And those that do are missing out on huge opportunities for growth.

Bathroom lineups remain an under-studied area when it comes to office design. What can restroom wait times tell us about gender inequity, and how can we make it more equitable?

Building a narrative — complete with a beginning, middle and end — is an effective framework when faced with a challenge, writes professor Angèle Beausoleil in her new book.