Research Keyword

The keys to resilience and longevity beyond a crisis often lie in embracing the new opportunities created by that crisis.

If you are a digital firm with global ambitions, hurry up and figure out your India strategy...or risk losing access to one of the world’s most attractive digital markets.

COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now.

Here’s how experts from across the Rotman School of Management responded to issues arising in October 2021.

Professor Ramy Elitzur uses game theory to unlock the current state of salary caps in professional sports. The latest twist? The use of cryptocurrency as a signing bonus of Lionel Messi, one of the most iconic soccer stars in the world.

What can Moneyball — and its lasting impact on the world of baseball — teach us about the pandemic?

The pandemic tends to be framed as an economic and healthcare crisis. But what if we treated the issue as if it were an information crisis as well?

Your customers, stakeholders and employees are human, and companies that understand this — and plan for it — have a leg up. Professor Dilip Soman explains how.