Research Keyword

When we humanize brands, it changes how we see them. Professor Pankaj Aggarwal dives into how and why we anthropomorphize brands, and why it matters.

Bathroom lineups remain an under-studied area when it comes to office design. What can restroom wait times tell us about gender inequity, and how can we make it more equitable?

From new technologies to rethinking work-life balance, the pandemic upended the way we think of caregivers, shining light on how they are intricately linked to the broader economy. So what now, and how should we prepare for the next crisis?

Octavia Goredema on how to negotiate the return to office following a resume gap, and how to determine what you're worth when you're talking salary.

Women continue to be under-represented at the highest levels of power. Instead of encouraging women to "lean in" to climb the corporate ladder, new Rotman research suggests that the process of selecting talent should be redesigned.

Female-led startups find it harder to obtain funding than those led by men; women are often not hired or promoted at the rate of men; and even in the 21st century, women are not paid equally for the same work.

Research shows it can be more difficult for female entrepreneurs to find funding for their start-ups, in part because entrepreneurship is itself seen as a masculine pursuit. The good news: they can overcome these barriers through "social validation."

There's a live debate on the issue of whether to implement gender quotas for leadership positions, boards, political parties and other groups. Are gender quotas bad for meritocracy? We bust some myths with leading experts.