Research Keyword

In the realm of persuasion, people generally believe that more is better. But that isn’t always true: Over-arguing can also trigger a negative response.

Can you just pay people to change? Why are new year's resolutions so hard? And is a carrot better than a stick? Professor Dilip Soman answers your questions in our new video series, Rotman Office Hours.

The threat of litigation negatively impacts the effectiveness of R&D spending — even among the companies that aren't getting sued.

Highly compensated employees are more likely to engage in unethical behaviour out of their sense of reciprocity with their hiring manager, new research finds.

How does fear, familiarity and skepticism influence consumer choices and capital markets? Professor Bing Han explores the hidden biases that shape investment preferences.

Research shows that stressed managers tend to share knowledge and recognition more generously with their team members, resulting in higher job performance and lower turnover.

More and more consumers are engaging in showrooming, the practice of visiting brick-and-mortar retail stores to research a product before buying it elsewhere at a lower price.

David McRaney joins the Rotman Visiting Experts podcast to explore why we live in a post-trust world, and how we can use science to change people's opinions.