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Rotman Insights Hub | University of Toronto - Rotman School of Management

Retirement savings is daunting: Can you nudge your brain to boost your savings rate?

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Avni Shah

Canadians likely aren't saving enough for retirement. An annual survey by BMO found that Canadians believed they would need $1.7 million to comfortably retire; yet another study by healthcare pension fund HOOPP found that people nearing retirement age had, on average, less than $100,000 in the bank. 

So why the disconnect? Assistant professor Avni Shah joined the Executive Summary to explore the reasons we struggle to put money aside for retirement, how we might encourage greater savings rates, and the risks around a one-size-fits-all solution. 

Subscibe to the podcast on SpotifyGoogle Podcast and Apple Podcast now. Prefer to read than listen? Check out the transcript of this episode here

Listening for the first time? Catch up on season one here


Avni Shah is an assistant professor of marketing at the University of Toronto Scarborough, with a cross-appointment to the Rotman School of Management.