Rotman Insights Hub | University of Toronto - Rotman School of Management
Groundbreaking ideas and research for engaged leaders
Rotman Insights Hub | University of Toronto - Rotman School of Management
Rotman Insights Hub | University of Toronto - Rotman School of Management Groundbreaking ideas and research for engaged leaders
Rotman Insights Hub | University of Toronto - Rotman School of Management

What makes an ad effective, and other marketing questions answered

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Why are some commercials just so bad? How will AI change advertising? And how do marketers know what I want, anyway? Professor David Soberman answers these questions and more on the latest Rotman Office Hours.

David Soberman

Wasn't AI meant to make advertising more effective? What are the four "Ps" of marketing? And what, objectively speaking, is the best ad in the world? 

If you have questions about the world of marketing and advertising, professor David Soberman joined Rotman's Office Hours to provide you answers. Give it a watch now. 

Check out the entire series on YouTube, and subscribe to the channel to catch future episodes. 

David Soberman is a professor of Marketing at the Rotman School of Management. 
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