Research Keyword

Michael Bungay Stanier joins the second season of Rotman Visiting Experts to talk about the conversations we need to have to improve any working relationship.

In the realm of persuasion, people generally believe that more is better. But that isn’t always true: Over-arguing can also trigger a negative response.

Can you just pay people to change? Why are new year's resolutions so hard? And is a carrot better than a stick? Professor Dilip Soman answers your questions in our new video series, Rotman Office Hours.

Sending the shoes back? How about this lovely gift card? To address the US$816 billion in lost revenue, retailers should look at improving their cross-selling efforts, new research finds.

Highly compensated employees are more likely to engage in unethical behaviour out of their sense of reciprocity with their hiring manager, new research finds.

Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. With such a lasting influence, how can brands navigate historical events?

More and more consumers are engaging in showrooming, the practice of visiting brick-and-mortar retail stores to research a product before buying it elsewhere at a lower price.

Go ahead and cancel that meeting. When we unexpectedly find our calendars freed up, we're more likely to spend it on something fun and frivolous, rather than more work, finds professor Claire Tsai.