Research Keyword

What is the “ostrich effect”? And does making info easier to find help us fight our instincts to bury our heads in the sand?

Daylight savings time has an impact on the stock market, part of a larger phenomenon in which the biological effects of sleep changes have negative implications across the wider economy.

Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects.

Big spikes in pricing can cause a lot of shopper outrage. Presenting consumers with the reasons behind the surge can mitigate the backlash…to an extent.

All art can be seen as sacred, and when it is people are more likely to protect it. To achieve this, new research suggests highlighting the work's historical and spiritual significance.

There's good reason to chase those digital stars. Even though online reviews are highly personal and subjective, they have an outsized impact on consumer behaviour.

Forget likeability and excitement — to improve performance and reduce errors, managers should pair colleagues who've successfully completed a project together in the past.

Are you ready to ditch the mask? As the world opens back up, and we take on the task of determining our personal risk tolerance, how can we evaluate whether our decisions are sound? Professor Sam Maglio weighs in in this Rotman Magazine sneak peek.