Research Keyword

All art can be seen as sacred, and when it is people are more likely to protect it. To achieve this, new research suggests highlighting the work's historical and spiritual significance.

There's good reason to chase those digital stars. Even though online reviews are highly personal and subjective, they have an outsized impact on consumer behaviour.

Are you ready to ditch the mask? As the world opens back up, and we take on the task of determining our personal risk tolerance, how can we evaluate whether our decisions are sound? Professor Sam Maglio weighs in in this Rotman Magazine sneak peek.

Race-blind algorithms helped decrease the revenue gap between Black and white Airbnb hosts by more than 70 per cent. But recent research from professor Nitin Mehta finds AI isn't a panacea to addressing these inherent biases.

If rationality leads to better choices in our personal and public lives — and is the ultimate drive of social justice and moral progress — why does so much of human behaviour seem to defy logic? Harvard professor Steven Pinker shares insights from his latest book.

Research from the ongoing collaboration between TD Wealth and Behavioural Economics in Action at Rotman (BEAR) shows the importance of understanding the risk tolerance of investors.

Introducing variety into popular product recommendations can increase customer engagement by upwards of 30 per cent, a new study shows.

While we may not stick to all of our resolutions, there are key times of the year when we are more likely to turn the page on the past and change our behaviour.