Research Keyword

When it comes to ordering food at a restaurant, does prioritizing online and mobile orders create a worse experience for walk-in customers? New research suggests yes.

Come to the bargaining table prepared with these strategies and you’ll be able to navigate even the most challenging of negotiations, says professor Geoffrey Leonardelli.

Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script?

When it comes to reporting workplace abuses, first-mover disadvantage can keep many victims quiet. How can organizations help?

A little effort may go a long way. New research suggests that employees who are challenged by their jobs may be happier in the long run.

When we humanize brands, it changes how we see them. Professor Pankaj Aggarwal dives into how and why we anthropomorphize brands, and why it matters.

Daylight savings time has an impact on the stock market, part of a larger phenomenon in which the biological effects of sleep changes have negative implications across the wider economy.

Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects.