Research Keyword

How does fear, familiarity and skepticism influence consumer choices and capital markets? Professor Bing Han explores the hidden biases that shape investment preferences.

More and more consumers are engaging in showrooming, the practice of visiting brick-and-mortar retail stores to research a product before buying it elsewhere at a lower price.

David McRaney joins the Rotman Visiting Experts podcast to explore why we live in a post-trust world, and how we can use science to change people's opinions.

Professor David Soberman weighs in on why popular American retailers struggle to stay in business north of the border.

Go ahead and cancel that meeting. When we unexpectedly find our calendars freed up, we're more likely to spend it on something fun and frivolous, rather than more work, finds professor Claire Tsai.

From street-racing to maskless raves — why were some people taking greater risks during the pandemic? Boredom might be the answer.

When it comes to ordering food at a restaurant, does prioritizing online and mobile orders create a worse experience for walk-in customers? New research suggests yes.

Come to the bargaining table prepared with these strategies and you’ll be able to navigate even the most challenging of negotiations, says professor Geoffrey Leonardelli.