Research Keyword

Storytelling is key to almost every aspect of business. So what keeps consumers, investors and audiences tuned in? It's all about reversals of fortune, new research finds.

As the world becomes more polarized, companies are being pulled into the maelstrom. On the latest Executive Summary podcast, assistant professor Rhia Catapano explains how brands can weigh in more effectively.

When it comes to crowdfunding, too much choice is a bad thing. New research on rewards-for-donation sites finds the "sweet spot" for attracting potential funders.

What can we learn from Elon Musk's purchase of X and its recent woes? Author Ben Mezrich joined Rotman Visiting Experts to talk about his new book, Breaking Twitter. CEOs across all industries should give it a listen to learn what not to do.

Despite their accessibility, social media stock tips could be detrimental to your wealth, research shows.

For content distributors, is there an optimal release strategy? Should they drop an entire series at once or dish it out slowly, over time. New research suggests a hybrid approach is best.

Think twice before jumping on the investing hype train, writes professor Eric Kirzner. It's likely just a bubble waiting to burst.

How companies plan their marketing spend can impact long-term category growth, a recent study finds.