Research Keyword

Just because consumers are nudged to buy a product, doesn't meant they'll use it long-term. New research finds that when steered towards making a purchase, people likely abandon it sooner. What does this mean for marketers?

Amid cultural blunders from all corners of the globe, CQ is perhaps the most overlooked ingredient for global business success. Here's why organizations should invest in the "skill of the century."

New research examined millions of Amazon reviews to see what effect verb tenses had on audience persuasion.

Sending the shoes back? How about this lovely gift card? To address the US$816 billion in lost revenue, retailers should look at improving their cross-selling efforts, new research finds.

Organizations that know what they stand for are rewarded by employees, but it must come from an honest place, new research finds.

Companies that pay women less than men might see a decline in sales and consumer sentiment — particularly among women, new research finds.

Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects.

There's good reason to chase those digital stars. Even though online reviews are highly personal and subjective, they have an outsized impact on consumer behaviour.