Behavioural Economics and Marketing Unlocking happiness: When meaning trumps wealth in the pursuit of joy Jun, 2024 | Article While money certainly buys happiness, as you climb higher up the economic ladder, you're less likely to derive pleasure from meaningful experiences. Keywords: behavioural economics behavioural science emotional intelligence mindfulness psychology work and family balance Behavioural Economics and Marketing Mind the gap: Should businesses weigh in on divisive topics? Apr, 2024 | Podcast As the world becomes more polarized, companies are being pulled into the maelstrom. On the latest Executive Summary podcast, assistant professor Rhia Catapano explains how brands can weigh in more effectively. Keywords: BEAR behavioural economics conflict management marketing media politics social media social movements Behavioural Economics and Marketing When 'nudging' consumers can backfire Apr, 2024 | Article Just because consumers are nudged to buy a product, doesn't meant they'll use it long-term. New research finds that when steered towards making a purchase, people likely abandon it sooner. What does this mean for marketers? Keywords: behavioural economics behavioural science consumer behaviour customer retention marketing media psychology Behavioural Economics and Marketing Retirement savings is daunting: Can you nudge your brain to boost your savings rate? Feb, 2024 | Podcast Can you "hack" the way you think about retirement? Avni Shah joined the Executive Summary to chat about why we struggle with saving for the future and how we might shift the narrative around putting money aside for our golden years. Keywords: BEAR behavioural economics behavioural science decision making pension management psychology savings wealth creation Behavioural Economics and Marketing Want to be more persuasive online? Use the present tense Dec, 2023 | Article New research examined millions of Amazon reviews to see what effect verb tenses had on audience persuasion. Keywords: behavioural economics customer retention decision making marketing media psychology social movements Leadership and Career Development To be an empathetic leader, don't do this! Oct, 2023 | Article New research shows that commiseration can be detrimental to effective team leadership. Try compassion with emotional distance instead. Keywords: BEAR behavioural economics conflict management employee retention leadership management talent management teams Behavioural Economics and Marketing Ask our experts: Can you change people's behaviour? Aug, 2023 | Video Can you just pay people to change? Why are new year's resolutions so hard? And is a carrot better than a stick? Professor Dilip Soman answers your questions in our new video series, Rotman Office Hours. Keywords: behavioural economics behavioural science consumer behaviour decision making mindfulness psychology savings time management Behavioural Economics and Marketing Retailers can offset revenue lost from returns with gift cards Aug, 2023 | Article Sending the shoes back? How about this lovely gift card? To address the US$816 billion in lost revenue, retailers should look at improving their cross-selling efforts, new research finds. Keywords: behavioural economics behavioural science consumer behaviour customer retention growth marketing psychology value creation Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing Mind the gap: Should businesses weigh in on divisive topics? Apr, 2024 | Podcast As the world becomes more polarized, companies are being pulled into the maelstrom. On the latest Executive Summary podcast, assistant professor Rhia Catapano explains how brands can weigh in more effectively. Keywords: BEAR behavioural economics conflict management marketing media politics social media social movements Behavioural Economics and Marketing When 'nudging' consumers can backfire Apr, 2024 | Article Just because consumers are nudged to buy a product, doesn't meant they'll use it long-term. New research finds that when steered towards making a purchase, people likely abandon it sooner. What does this mean for marketers? Keywords: behavioural economics behavioural science consumer behaviour customer retention marketing media psychology Behavioural Economics and Marketing Retirement savings is daunting: Can you nudge your brain to boost your savings rate? Feb, 2024 | Podcast Can you "hack" the way you think about retirement? Avni Shah joined the Executive Summary to chat about why we struggle with saving for the future and how we might shift the narrative around putting money aside for our golden years. Keywords: BEAR behavioural economics behavioural science decision making pension management psychology savings wealth creation Behavioural Economics and Marketing Want to be more persuasive online? Use the present tense Dec, 2023 | Article New research examined millions of Amazon reviews to see what effect verb tenses had on audience persuasion. Keywords: behavioural economics customer retention decision making marketing media psychology social movements Leadership and Career Development To be an empathetic leader, don't do this! Oct, 2023 | Article New research shows that commiseration can be detrimental to effective team leadership. Try compassion with emotional distance instead. Keywords: BEAR behavioural economics conflict management employee retention leadership management talent management teams Behavioural Economics and Marketing Ask our experts: Can you change people's behaviour? Aug, 2023 | Video Can you just pay people to change? Why are new year's resolutions so hard? And is a carrot better than a stick? Professor Dilip Soman answers your questions in our new video series, Rotman Office Hours. Keywords: behavioural economics behavioural science consumer behaviour decision making mindfulness psychology savings time management Behavioural Economics and Marketing Retailers can offset revenue lost from returns with gift cards Aug, 2023 | Article Sending the shoes back? How about this lovely gift card? To address the US$816 billion in lost revenue, retailers should look at improving their cross-selling efforts, new research finds. Keywords: behavioural economics behavioural science consumer behaviour customer retention growth marketing psychology value creation Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing When 'nudging' consumers can backfire Apr, 2024 | Article Just because consumers are nudged to buy a product, doesn't meant they'll use it long-term. New research finds that when steered towards making a purchase, people likely abandon it sooner. What does this mean for marketers? Keywords: behavioural economics behavioural science consumer behaviour customer retention marketing media psychology Behavioural Economics and Marketing Retirement savings is daunting: Can you nudge your brain to boost your savings rate? Feb, 2024 | Podcast Can you "hack" the way you think about retirement? Avni Shah joined the Executive Summary to chat about why we struggle with saving for the future and how we might shift the narrative around putting money aside for our golden years. Keywords: BEAR behavioural economics behavioural science decision making pension management psychology savings wealth creation Behavioural Economics and Marketing Want to be more persuasive online? Use the present tense Dec, 2023 | Article New research examined millions of Amazon reviews to see what effect verb tenses had on audience persuasion. Keywords: behavioural economics customer retention decision making marketing media psychology social movements Leadership and Career Development To be an empathetic leader, don't do this! Oct, 2023 | Article New research shows that commiseration can be detrimental to effective team leadership. Try compassion with emotional distance instead. Keywords: BEAR behavioural economics conflict management employee retention leadership management talent management teams Behavioural Economics and Marketing Ask our experts: Can you change people's behaviour? Aug, 2023 | Video Can you just pay people to change? Why are new year's resolutions so hard? And is a carrot better than a stick? Professor Dilip Soman answers your questions in our new video series, Rotman Office Hours. Keywords: behavioural economics behavioural science consumer behaviour decision making mindfulness psychology savings time management Behavioural Economics and Marketing Retailers can offset revenue lost from returns with gift cards Aug, 2023 | Article Sending the shoes back? How about this lovely gift card? To address the US$816 billion in lost revenue, retailers should look at improving their cross-selling efforts, new research finds. Keywords: behavioural economics behavioural science consumer behaviour customer retention growth marketing psychology value creation Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing Retirement savings is daunting: Can you nudge your brain to boost your savings rate? Feb, 2024 | Podcast Can you "hack" the way you think about retirement? Avni Shah joined the Executive Summary to chat about why we struggle with saving for the future and how we might shift the narrative around putting money aside for our golden years. Keywords: BEAR behavioural economics behavioural science decision making pension management psychology savings wealth creation Behavioural Economics and Marketing Want to be more persuasive online? Use the present tense Dec, 2023 | Article New research examined millions of Amazon reviews to see what effect verb tenses had on audience persuasion. Keywords: behavioural economics customer retention decision making marketing media psychology social movements Leadership and Career Development To be an empathetic leader, don't do this! Oct, 2023 | Article New research shows that commiseration can be detrimental to effective team leadership. Try compassion with emotional distance instead. Keywords: BEAR behavioural economics conflict management employee retention leadership management talent management teams Behavioural Economics and Marketing Ask our experts: Can you change people's behaviour? Aug, 2023 | Video Can you just pay people to change? Why are new year's resolutions so hard? And is a carrot better than a stick? Professor Dilip Soman answers your questions in our new video series, Rotman Office Hours. Keywords: behavioural economics behavioural science consumer behaviour decision making mindfulness psychology savings time management Behavioural Economics and Marketing Retailers can offset revenue lost from returns with gift cards Aug, 2023 | Article Sending the shoes back? How about this lovely gift card? To address the US$816 billion in lost revenue, retailers should look at improving their cross-selling efforts, new research finds. Keywords: behavioural economics behavioural science consumer behaviour customer retention growth marketing psychology value creation Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing Want to be more persuasive online? Use the present tense Dec, 2023 | Article New research examined millions of Amazon reviews to see what effect verb tenses had on audience persuasion. Keywords: behavioural economics customer retention decision making marketing media psychology social movements Leadership and Career Development To be an empathetic leader, don't do this! Oct, 2023 | Article New research shows that commiseration can be detrimental to effective team leadership. Try compassion with emotional distance instead. Keywords: BEAR behavioural economics conflict management employee retention leadership management talent management teams Behavioural Economics and Marketing Ask our experts: Can you change people's behaviour? Aug, 2023 | Video Can you just pay people to change? Why are new year's resolutions so hard? And is a carrot better than a stick? Professor Dilip Soman answers your questions in our new video series, Rotman Office Hours. Keywords: behavioural economics behavioural science consumer behaviour decision making mindfulness psychology savings time management Behavioural Economics and Marketing Retailers can offset revenue lost from returns with gift cards Aug, 2023 | Article Sending the shoes back? How about this lovely gift card? To address the US$816 billion in lost revenue, retailers should look at improving their cross-selling efforts, new research finds. Keywords: behavioural economics behavioural science consumer behaviour customer retention growth marketing psychology value creation Previous 1 2 3 4 5 ... Next
Leadership and Career Development To be an empathetic leader, don't do this! Oct, 2023 | Article New research shows that commiseration can be detrimental to effective team leadership. Try compassion with emotional distance instead. Keywords: BEAR behavioural economics conflict management employee retention leadership management talent management teams Behavioural Economics and Marketing Ask our experts: Can you change people's behaviour? Aug, 2023 | Video Can you just pay people to change? Why are new year's resolutions so hard? And is a carrot better than a stick? Professor Dilip Soman answers your questions in our new video series, Rotman Office Hours. Keywords: behavioural economics behavioural science consumer behaviour decision making mindfulness psychology savings time management Behavioural Economics and Marketing Retailers can offset revenue lost from returns with gift cards Aug, 2023 | Article Sending the shoes back? How about this lovely gift card? To address the US$816 billion in lost revenue, retailers should look at improving their cross-selling efforts, new research finds. Keywords: behavioural economics behavioural science consumer behaviour customer retention growth marketing psychology value creation Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing Ask our experts: Can you change people's behaviour? Aug, 2023 | Video Can you just pay people to change? Why are new year's resolutions so hard? And is a carrot better than a stick? Professor Dilip Soman answers your questions in our new video series, Rotman Office Hours. Keywords: behavioural economics behavioural science consumer behaviour decision making mindfulness psychology savings time management Behavioural Economics and Marketing Retailers can offset revenue lost from returns with gift cards Aug, 2023 | Article Sending the shoes back? How about this lovely gift card? To address the US$816 billion in lost revenue, retailers should look at improving their cross-selling efforts, new research finds. Keywords: behavioural economics behavioural science consumer behaviour customer retention growth marketing psychology value creation Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing Retailers can offset revenue lost from returns with gift cards Aug, 2023 | Article Sending the shoes back? How about this lovely gift card? To address the US$816 billion in lost revenue, retailers should look at improving their cross-selling efforts, new research finds. Keywords: behavioural economics behavioural science consumer behaviour customer retention growth marketing psychology value creation Previous 1 2 3 4 5 ... Next