Research Keyword

Amid the rise of retail investing and meme stocks, new research urges caution among rational investors. When markets shift, their overly optimistic counterparts can significantly affect overall economic health.

Does it matter when you're asked how many items you want to purchase? New research suggests yes.

New research suggests that to encourage saving, you should pick a date in the future and mentally imagine your life back to the present.

While money certainly buys happiness, as you climb higher up the economic ladder, you're less likely to derive pleasure from meaningful experiences.

As the world becomes more polarized, companies are being pulled into the maelstrom. On the latest Executive Summary podcast, assistant professor Rhia Catapano explains how brands can weigh in more effectively.

Just because consumers are nudged to buy a product, doesn't meant they'll use it long-term. New research finds that when steered towards making a purchase, people likely abandon it sooner. What does this mean for marketers?

Can you "hack" the way you think about retirement? Avni Shah joined the Executive Summary to chat about why we struggle with saving for the future and how we might shift the narrative around putting money aside for our golden years.

New research examined millions of Amazon reviews to see what effect verb tenses had on audience persuasion.