Behavioural Economics and Marketing When you have a new product launch, should you go big or more targeted? Jun, 2023 | Article David Soberman How companies plan their marketing spend can impact long-term category growth, a recent study finds. Behavioural Economics and Marketing First Target, then Nordstrom — why do big retailers keep failing in Canada? Apr, 2023 | Opinion David Soberman Professor David Soberman weighs in on why popular American retailers struggle to stay in business north of the border.
Behavioural Economics and Marketing First Target, then Nordstrom — why do big retailers keep failing in Canada? Apr, 2023 | Opinion David Soberman Professor David Soberman weighs in on why popular American retailers struggle to stay in business north of the border.