Research Keyword

Companies that pay women less than men might see a decline in sales and consumer sentiment — particularly among women, new research finds.

Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects.

There's good reason to chase those digital stars. Even though online reviews are highly personal and subjective, they have an outsized impact on consumer behaviour.

When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book.

COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now.

As social animals, we have a strong incentive to fit in. Companies and governments looking to nudge behaviour in one direction or another can tap into our desire for social approval in order to drive positive social change.

Online shoppers may be pleasantly surprised when their product price drops during checkout. They can probably thank Minimum Advertised Price restraint.

The popularity of online banking has put old-fashioned, brick-and-mortar branches under threat. Yet research shows the benefits of having a face-to-face relationship with your bank.