Research Keyword

The "left digit bias" is so ingrained in consumer psychology that it might actually be driving shrinkflation, new research finds.

As artificial intelligence continues to mature, personalization will seep across every sector. Is your business ready?

People who oppose a tax are more likely to change their shopping behaviour to avoid paying it, new research finds.

In the world of shopping, consumers subscribe to the notion of "what goes around, comes around." Following bad behaviour, they're more likely to treat their next destination more kindly, new research finds.

Just because consumers are nudged to buy a product, doesn't meant they'll use it long-term. New research finds that when steered towards making a purchase, people likely abandon it sooner. What does this mean for marketers?

Amid cultural blunders from all corners of the globe, CQ is perhaps the most overlooked ingredient for global business success. Here's why organizations should invest in the "skill of the century."

New research examined millions of Amazon reviews to see what effect verb tenses had on audience persuasion.

Sending the shoes back? How about this lovely gift card? To address the US$816 billion in lost revenue, retailers should look at improving their cross-selling efforts, new research finds.