Research Keyword

A new study finds that new-to-the-workforce employees might make less-than-optimal choices when it comes to their benefits packages when faced with too much information. How can employers and employees address that risk?

Just because consumers are nudged to buy a product, doesn't meant they'll use it long-term. New research finds that when steered towards making a purchase, people likely abandon it sooner. What does this mean for marketers?

When it comes to crowdfunding, too much choice is a bad thing. New research on rewards-for-donation sites finds the "sweet spot" for attracting potential funders.

New research questions strongly-held assumptions about how spikes in demand can affect a firm’s profitability.

Despite their accessibility, social media stock tips could be detrimental to your wealth, research shows.

Gifts play a huge role in relationship building, and there is a way to get better at the process. Assistant professor Cindy Chan joined the Executive Summary podcast to explain how.

For content distributors, is there an optimal release strategy? Should they drop an entire series at once or dish it out slowly, over time. New research suggests a hybrid approach is best.

When it comes to online shopping, ranking in a marketplace search engine can make or break a brand. What role does monetization of search results play in consumer choice?