Search term is found in 62 posting.

Behavioural Economics and Marketing

Mind the gap: Should businesses weigh in on divisive topics?

Rhia Catapano

Podcast, Apr, 2024 Listen

Keywords: BEAR behavioural economics conflict management marketing media politics social media social movements

Creativity, Innovation and Business Design

How to flourish through constraints

Gave Lindo

Opinion, Apr, 2024 Read

Keywords: creative destruction creativity innovation marketing media start-ups technology

Behavioural Economics and Marketing

When 'nudging' consumers can backfire

Sam Maglio

Article, Apr, 2024 Read

Keywords: behavioural economics behavioural science consumer behaviour customer retention marketing media psychology

Creativity, Innovation and Business Design

Automating creativity: Using AI as a creative engine

Ethan Mollick

Article, Mar, 2024 Read

Keywords: artificial intelligence big data creativity machine learning marketing media productivity

Behavioural Economics and Marketing

Can you give people too many rewards? When fundraising, yes.

Ramy Elitzur

Article, Feb, 2024 Read

Keywords: consumer behaviour growth operational performance social impact social media social movements start-ups technology

Behavioural Economics and Marketing

Retirement savings is daunting: Can you nudge your brain to boost your savings rate?

Avni Shah

Podcast, Feb, 2024 Listen

Keywords: BEAR behavioural economics behavioural science decision making pension management psychology savings wealth creation

Behavioural Economics and Marketing

The real dangers of fake reviews: How the billion-dollar industry is reshaping e-commerce

Shreyas Sekar

Podcast, Jan, 2024 Listen

Keywords:

Behavioural Economics and Marketing

Your guide to giving better gifts, according to research

Cindy Chan

Podcast, Dec, 2023 Listen

Keywords: behavioural science consumer behaviour decision making emotional intelligence growth psychology self-development work and family balance