Finance, Investing and Accounting Considering meme stocks? Consider them a cautionary tale instead Sep, 2023 | Article Think twice before jumping on the investing hype train, writes professor Eric Kirzner. It's likely just a bubble waiting to burst. Keywords: COVID-19 financial markets global economy investing shareholders social media stock exchange Behavioural Economics and Marketing When you have a new product launch, should you go big or more targeted? Jun, 2023 | Article How companies plan their marketing spend can impact long-term category growth, a recent study finds. Keywords: advertising branding consumer behaviour marketing media social media start-ups value creation Behavioural Economics and Marketing When it comes to politics, it may pay to be nice Feb, 2023 | Article As the U.S. presidential primaries kick off, candidates should take heed: you can attract more social media followers with civility than nasty comments, new research finds. Keywords: behavioural science consumer behaviour emotional intelligence ethics government networking social media Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Ratings game: How social learning impacts our online choices Aug, 2022 | Article There's good reason to chase those digital stars. Even though online reviews are highly personal and subjective, they have an outsized impact on consumer behaviour. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention growth psychology social media Behavioural Economics and Marketing Rationality: what it is, why it seems scarce and why it matters Jan, 2022 | Video If rationality leads to better choices in our personal and public lives — and is the ultimate drive of social justice and moral progress — why does so much of human behaviour seem to defy logic? Harvard professor Steven Pinker shares insights from his latest book. Keywords: behavioural economics behavioural science consumer behaviour corporate social responsibility psychology social media social movements AI, Analytics and Big Data Racial revenue gap narrowed with AirBnb pricing algorithm, but only for those who adopt it Aug, 2021 | Article A voluntary AirBnb pricing algorithm substantially narrowed a pre-existing revenue gap between white and Black hosts, a new study has found — but only when Black hosts adopted it. Keywords: artificial intelligence behavioural economics behavioural science big data disruption social media start-ups technology Behavioural Economics and Marketing Online shoppers swayed by customer reviews of physical products – not experiences Jun, 2021 | Article Online reviews matter more than ever. Yet as a new U of T study shows, not all customer reviews have the same impact. When it comes to paying for experiences versus objects, people would rather be told what to buy than what to do. Keywords: advertising behavioural economics behavioural science consumer behaviour social media Previous 1 2 Next
Behavioural Economics and Marketing When you have a new product launch, should you go big or more targeted? Jun, 2023 | Article How companies plan their marketing spend can impact long-term category growth, a recent study finds. Keywords: advertising branding consumer behaviour marketing media social media start-ups value creation Behavioural Economics and Marketing When it comes to politics, it may pay to be nice Feb, 2023 | Article As the U.S. presidential primaries kick off, candidates should take heed: you can attract more social media followers with civility than nasty comments, new research finds. Keywords: behavioural science consumer behaviour emotional intelligence ethics government networking social media Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Ratings game: How social learning impacts our online choices Aug, 2022 | Article There's good reason to chase those digital stars. Even though online reviews are highly personal and subjective, they have an outsized impact on consumer behaviour. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention growth psychology social media Behavioural Economics and Marketing Rationality: what it is, why it seems scarce and why it matters Jan, 2022 | Video If rationality leads to better choices in our personal and public lives — and is the ultimate drive of social justice and moral progress — why does so much of human behaviour seem to defy logic? Harvard professor Steven Pinker shares insights from his latest book. Keywords: behavioural economics behavioural science consumer behaviour corporate social responsibility psychology social media social movements AI, Analytics and Big Data Racial revenue gap narrowed with AirBnb pricing algorithm, but only for those who adopt it Aug, 2021 | Article A voluntary AirBnb pricing algorithm substantially narrowed a pre-existing revenue gap between white and Black hosts, a new study has found — but only when Black hosts adopted it. Keywords: artificial intelligence behavioural economics behavioural science big data disruption social media start-ups technology Behavioural Economics and Marketing Online shoppers swayed by customer reviews of physical products – not experiences Jun, 2021 | Article Online reviews matter more than ever. Yet as a new U of T study shows, not all customer reviews have the same impact. When it comes to paying for experiences versus objects, people would rather be told what to buy than what to do. Keywords: advertising behavioural economics behavioural science consumer behaviour social media Previous 1 2 Next
Behavioural Economics and Marketing When it comes to politics, it may pay to be nice Feb, 2023 | Article As the U.S. presidential primaries kick off, candidates should take heed: you can attract more social media followers with civility than nasty comments, new research finds. Keywords: behavioural science consumer behaviour emotional intelligence ethics government networking social media Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Ratings game: How social learning impacts our online choices Aug, 2022 | Article There's good reason to chase those digital stars. Even though online reviews are highly personal and subjective, they have an outsized impact on consumer behaviour. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention growth psychology social media Behavioural Economics and Marketing Rationality: what it is, why it seems scarce and why it matters Jan, 2022 | Video If rationality leads to better choices in our personal and public lives — and is the ultimate drive of social justice and moral progress — why does so much of human behaviour seem to defy logic? Harvard professor Steven Pinker shares insights from his latest book. Keywords: behavioural economics behavioural science consumer behaviour corporate social responsibility psychology social media social movements AI, Analytics and Big Data Racial revenue gap narrowed with AirBnb pricing algorithm, but only for those who adopt it Aug, 2021 | Article A voluntary AirBnb pricing algorithm substantially narrowed a pre-existing revenue gap between white and Black hosts, a new study has found — but only when Black hosts adopted it. Keywords: artificial intelligence behavioural economics behavioural science big data disruption social media start-ups technology Behavioural Economics and Marketing Online shoppers swayed by customer reviews of physical products – not experiences Jun, 2021 | Article Online reviews matter more than ever. Yet as a new U of T study shows, not all customer reviews have the same impact. When it comes to paying for experiences versus objects, people would rather be told what to buy than what to do. Keywords: advertising behavioural economics behavioural science consumer behaviour social media Previous 1 2 Next
Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Ratings game: How social learning impacts our online choices Aug, 2022 | Article There's good reason to chase those digital stars. Even though online reviews are highly personal and subjective, they have an outsized impact on consumer behaviour. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention growth psychology social media Behavioural Economics and Marketing Rationality: what it is, why it seems scarce and why it matters Jan, 2022 | Video If rationality leads to better choices in our personal and public lives — and is the ultimate drive of social justice and moral progress — why does so much of human behaviour seem to defy logic? Harvard professor Steven Pinker shares insights from his latest book. Keywords: behavioural economics behavioural science consumer behaviour corporate social responsibility psychology social media social movements AI, Analytics and Big Data Racial revenue gap narrowed with AirBnb pricing algorithm, but only for those who adopt it Aug, 2021 | Article A voluntary AirBnb pricing algorithm substantially narrowed a pre-existing revenue gap between white and Black hosts, a new study has found — but only when Black hosts adopted it. Keywords: artificial intelligence behavioural economics behavioural science big data disruption social media start-ups technology Behavioural Economics and Marketing Online shoppers swayed by customer reviews of physical products – not experiences Jun, 2021 | Article Online reviews matter more than ever. Yet as a new U of T study shows, not all customer reviews have the same impact. When it comes to paying for experiences versus objects, people would rather be told what to buy than what to do. Keywords: advertising behavioural economics behavioural science consumer behaviour social media Previous 1 2 Next
Behavioural Economics and Marketing Ratings game: How social learning impacts our online choices Aug, 2022 | Article There's good reason to chase those digital stars. Even though online reviews are highly personal and subjective, they have an outsized impact on consumer behaviour. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention growth psychology social media Behavioural Economics and Marketing Rationality: what it is, why it seems scarce and why it matters Jan, 2022 | Video If rationality leads to better choices in our personal and public lives — and is the ultimate drive of social justice and moral progress — why does so much of human behaviour seem to defy logic? Harvard professor Steven Pinker shares insights from his latest book. Keywords: behavioural economics behavioural science consumer behaviour corporate social responsibility psychology social media social movements AI, Analytics and Big Data Racial revenue gap narrowed with AirBnb pricing algorithm, but only for those who adopt it Aug, 2021 | Article A voluntary AirBnb pricing algorithm substantially narrowed a pre-existing revenue gap between white and Black hosts, a new study has found — but only when Black hosts adopted it. Keywords: artificial intelligence behavioural economics behavioural science big data disruption social media start-ups technology Behavioural Economics and Marketing Online shoppers swayed by customer reviews of physical products – not experiences Jun, 2021 | Article Online reviews matter more than ever. Yet as a new U of T study shows, not all customer reviews have the same impact. When it comes to paying for experiences versus objects, people would rather be told what to buy than what to do. Keywords: advertising behavioural economics behavioural science consumer behaviour social media Previous 1 2 Next
Behavioural Economics and Marketing Rationality: what it is, why it seems scarce and why it matters Jan, 2022 | Video If rationality leads to better choices in our personal and public lives — and is the ultimate drive of social justice and moral progress — why does so much of human behaviour seem to defy logic? Harvard professor Steven Pinker shares insights from his latest book. Keywords: behavioural economics behavioural science consumer behaviour corporate social responsibility psychology social media social movements AI, Analytics and Big Data Racial revenue gap narrowed with AirBnb pricing algorithm, but only for those who adopt it Aug, 2021 | Article A voluntary AirBnb pricing algorithm substantially narrowed a pre-existing revenue gap between white and Black hosts, a new study has found — but only when Black hosts adopted it. Keywords: artificial intelligence behavioural economics behavioural science big data disruption social media start-ups technology Behavioural Economics and Marketing Online shoppers swayed by customer reviews of physical products – not experiences Jun, 2021 | Article Online reviews matter more than ever. Yet as a new U of T study shows, not all customer reviews have the same impact. When it comes to paying for experiences versus objects, people would rather be told what to buy than what to do. Keywords: advertising behavioural economics behavioural science consumer behaviour social media Previous 1 2 Next
AI, Analytics and Big Data Racial revenue gap narrowed with AirBnb pricing algorithm, but only for those who adopt it Aug, 2021 | Article A voluntary AirBnb pricing algorithm substantially narrowed a pre-existing revenue gap between white and Black hosts, a new study has found — but only when Black hosts adopted it. Keywords: artificial intelligence behavioural economics behavioural science big data disruption social media start-ups technology Behavioural Economics and Marketing Online shoppers swayed by customer reviews of physical products – not experiences Jun, 2021 | Article Online reviews matter more than ever. Yet as a new U of T study shows, not all customer reviews have the same impact. When it comes to paying for experiences versus objects, people would rather be told what to buy than what to do. Keywords: advertising behavioural economics behavioural science consumer behaviour social media Previous 1 2 Next
Behavioural Economics and Marketing Online shoppers swayed by customer reviews of physical products – not experiences Jun, 2021 | Article Online reviews matter more than ever. Yet as a new U of T study shows, not all customer reviews have the same impact. When it comes to paying for experiences versus objects, people would rather be told what to buy than what to do. Keywords: advertising behavioural economics behavioural science consumer behaviour social media Previous 1 2 Next