Research Keyword

People who oppose a tax are more likely to change their shopping behaviour to avoid paying it, new research finds.

Wages are up and inflation has stabilized. So why do things still feel expensive? When it comes to inflation, perception can be as important as reality.

By understanding how people make decisions, we can design better products, services and policies that align with consumer behaviour and enhance well-being.

In the world of shopping, consumers subscribe to the notion of "what goes around, comes around." Following bad behaviour, they're more likely to treat their next destination more kindly, new research finds.

Storytelling is key to almost every aspect of business. So what keeps consumers, investors and audiences tuned in? It's all about reversals of fortune, new research finds.

Does it matter when you're asked how many items you want to purchase? New research suggests yes.

New research suggests that to encourage saving, you should pick a date in the future and mentally imagine your life back to the present.

As the world becomes more polarized, companies are being pulled into the maelstrom. On the latest Executive Summary podcast, assistant professor Rhia Catapano explains how brands can weigh in more effectively.