Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Keywords: advertising behavioural economics behavioural science best practices branding consumer behaviour marketing psychology Behavioural Economics and Marketing Talk human to me: Understanding the new ways brands interact with us Nov, 2022 | Podcast When we humanize brands, it changes how we see them. Professor Pankaj Aggarwal dives into how and why we anthropomorphize brands, and why it matters. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Behavioural Economics and Marketing Buying something new? It's ok to take your time to decide Aug, 2022 | Article Consumers who spend more time deliberating about a product are more likely to make the most out of their purchase, new research finds. Keywords: consumer behaviour decision making emotional intelligence marketing media psychology sustainability time management Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Talent Management and Inclusion Why we should make negative opinions more agreeable Jul, 2021 | Opinion When it comes to issues, we're more likely to share our views of support than of opposition. New research from Rotman's Rhia Catapano sheds light on the psychological reasons why. Keywords: analytics behavioural science marketing psychology Behavioural Economics and Marketing The timeless power of social norms May, 2020 | Video As social animals, we have a strong incentive to fit in. Companies and governments looking to nudge behaviour in one direction or another can tap into our desire for social approval in order to drive positive social change. Keywords: behavioural economics behavioural science consumer behaviour customer retention decision making marketing psychology
Behavioural Economics and Marketing Talk human to me: Understanding the new ways brands interact with us Nov, 2022 | Podcast When we humanize brands, it changes how we see them. Professor Pankaj Aggarwal dives into how and why we anthropomorphize brands, and why it matters. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Behavioural Economics and Marketing Buying something new? It's ok to take your time to decide Aug, 2022 | Article Consumers who spend more time deliberating about a product are more likely to make the most out of their purchase, new research finds. Keywords: consumer behaviour decision making emotional intelligence marketing media psychology sustainability time management Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Talent Management and Inclusion Why we should make negative opinions more agreeable Jul, 2021 | Opinion When it comes to issues, we're more likely to share our views of support than of opposition. New research from Rotman's Rhia Catapano sheds light on the psychological reasons why. Keywords: analytics behavioural science marketing psychology Behavioural Economics and Marketing The timeless power of social norms May, 2020 | Video As social animals, we have a strong incentive to fit in. Companies and governments looking to nudge behaviour in one direction or another can tap into our desire for social approval in order to drive positive social change. Keywords: behavioural economics behavioural science consumer behaviour customer retention decision making marketing psychology
Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Behavioural Economics and Marketing Buying something new? It's ok to take your time to decide Aug, 2022 | Article Consumers who spend more time deliberating about a product are more likely to make the most out of their purchase, new research finds. Keywords: consumer behaviour decision making emotional intelligence marketing media psychology sustainability time management Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Talent Management and Inclusion Why we should make negative opinions more agreeable Jul, 2021 | Opinion When it comes to issues, we're more likely to share our views of support than of opposition. New research from Rotman's Rhia Catapano sheds light on the psychological reasons why. Keywords: analytics behavioural science marketing psychology Behavioural Economics and Marketing The timeless power of social norms May, 2020 | Video As social animals, we have a strong incentive to fit in. Companies and governments looking to nudge behaviour in one direction or another can tap into our desire for social approval in order to drive positive social change. Keywords: behavioural economics behavioural science consumer behaviour customer retention decision making marketing psychology
Behavioural Economics and Marketing Buying something new? It's ok to take your time to decide Aug, 2022 | Article Consumers who spend more time deliberating about a product are more likely to make the most out of their purchase, new research finds. Keywords: consumer behaviour decision making emotional intelligence marketing media psychology sustainability time management Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Talent Management and Inclusion Why we should make negative opinions more agreeable Jul, 2021 | Opinion When it comes to issues, we're more likely to share our views of support than of opposition. New research from Rotman's Rhia Catapano sheds light on the psychological reasons why. Keywords: analytics behavioural science marketing psychology Behavioural Economics and Marketing The timeless power of social norms May, 2020 | Video As social animals, we have a strong incentive to fit in. Companies and governments looking to nudge behaviour in one direction or another can tap into our desire for social approval in order to drive positive social change. Keywords: behavioural economics behavioural science consumer behaviour customer retention decision making marketing psychology
Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Talent Management and Inclusion Why we should make negative opinions more agreeable Jul, 2021 | Opinion When it comes to issues, we're more likely to share our views of support than of opposition. New research from Rotman's Rhia Catapano sheds light on the psychological reasons why. Keywords: analytics behavioural science marketing psychology Behavioural Economics and Marketing The timeless power of social norms May, 2020 | Video As social animals, we have a strong incentive to fit in. Companies and governments looking to nudge behaviour in one direction or another can tap into our desire for social approval in order to drive positive social change. Keywords: behavioural economics behavioural science consumer behaviour customer retention decision making marketing psychology
Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Talent Management and Inclusion Why we should make negative opinions more agreeable Jul, 2021 | Opinion When it comes to issues, we're more likely to share our views of support than of opposition. New research from Rotman's Rhia Catapano sheds light on the psychological reasons why. Keywords: analytics behavioural science marketing psychology Behavioural Economics and Marketing The timeless power of social norms May, 2020 | Video As social animals, we have a strong incentive to fit in. Companies and governments looking to nudge behaviour in one direction or another can tap into our desire for social approval in order to drive positive social change. Keywords: behavioural economics behavioural science consumer behaviour customer retention decision making marketing psychology
Talent Management and Inclusion Why we should make negative opinions more agreeable Jul, 2021 | Opinion When it comes to issues, we're more likely to share our views of support than of opposition. New research from Rotman's Rhia Catapano sheds light on the psychological reasons why. Keywords: analytics behavioural science marketing psychology Behavioural Economics and Marketing The timeless power of social norms May, 2020 | Video As social animals, we have a strong incentive to fit in. Companies and governments looking to nudge behaviour in one direction or another can tap into our desire for social approval in order to drive positive social change. Keywords: behavioural economics behavioural science consumer behaviour customer retention decision making marketing psychology
Behavioural Economics and Marketing The timeless power of social norms May, 2020 | Video As social animals, we have a strong incentive to fit in. Companies and governments looking to nudge behaviour in one direction or another can tap into our desire for social approval in order to drive positive social change. Keywords: behavioural economics behavioural science consumer behaviour customer retention decision making marketing psychology