Research Keyword

How do small, targeted actions create massive ripple effects in business and society? Malcolm Gladwell joined the Visiting Experts podcast to talk about his book Revenge of the Tipping Point.

In the world of shopping, consumers subscribe to the notion of "what goes around, comes around." Following bad behaviour, they're more likely to treat their next destination more kindly, new research finds.

Why are some commercials just so bad? How will AI change advertising? And how do marketers know what I want, anyway? Professor David Soberman answers these questions and more on the latest Rotman Office Hours.

Storytelling is key to almost every aspect of business. So what keeps consumers, investors and audiences tuned in? It's all about reversals of fortune, new research finds.

Does it matter when you're asked how many items you want to purchase? New research suggests yes.

New research suggests that to encourage saving, you should pick a date in the future and mentally imagine your life back to the present.

As the world becomes more polarized, companies are being pulled into the maelstrom. On the latest Executive Summary podcast, assistant professor Rhia Catapano explains how brands can weigh in more effectively.

Take a lesson from the media industry: Constraints on creativity don't have to be limiting — they can be freeing.