Behavioural Economics and Marketing How historical memories shape consumer choices May, 2023 | Article Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. How can brands navigate historical events? Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Behavioural Economics and Marketing One consumer group has the power to influence product pricing, research reveals May, 2023 | Opinion More and more consumers are engaging in showrooming, the practice of visiting brick-and-mortar retail stores to research a product before buying it elsewhere at a lower price. Keywords: behavioural economics behavioural science consumer behaviour decision making marketing operational design strategy technology Behavioural Economics and Marketing First Target, then Nordstrom — why do big retailers keep failing in Canada? Apr, 2023 | Opinion Professor David Soberman weighs in on why popular American retailers struggle to stay in business north of the border. Keywords: advertising behavioural economics business history financial markets marketing media operational performance strategy Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Keywords: advertising behavioural economics behavioural science best practices branding consumer behaviour marketing psychology Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Behavioural Economics and Marketing Buying something new? It's ok to take your time to decide Aug, 2022 | Article Consumers who spend more time deliberating about a product are more likely to make the most out of their purchase, new research finds. Keywords: consumer behaviour decision making emotional intelligence marketing media psychology sustainability time management Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Previous 1 2 Next
Behavioural Economics and Marketing One consumer group has the power to influence product pricing, research reveals May, 2023 | Opinion More and more consumers are engaging in showrooming, the practice of visiting brick-and-mortar retail stores to research a product before buying it elsewhere at a lower price. Keywords: behavioural economics behavioural science consumer behaviour decision making marketing operational design strategy technology Behavioural Economics and Marketing First Target, then Nordstrom — why do big retailers keep failing in Canada? Apr, 2023 | Opinion Professor David Soberman weighs in on why popular American retailers struggle to stay in business north of the border. Keywords: advertising behavioural economics business history financial markets marketing media operational performance strategy Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Keywords: advertising behavioural economics behavioural science best practices branding consumer behaviour marketing psychology Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Behavioural Economics and Marketing Buying something new? It's ok to take your time to decide Aug, 2022 | Article Consumers who spend more time deliberating about a product are more likely to make the most out of their purchase, new research finds. Keywords: consumer behaviour decision making emotional intelligence marketing media psychology sustainability time management Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Previous 1 2 Next
Behavioural Economics and Marketing First Target, then Nordstrom — why do big retailers keep failing in Canada? Apr, 2023 | Opinion Professor David Soberman weighs in on why popular American retailers struggle to stay in business north of the border. Keywords: advertising behavioural economics business history financial markets marketing media operational performance strategy Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Keywords: advertising behavioural economics behavioural science best practices branding consumer behaviour marketing psychology Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Behavioural Economics and Marketing Buying something new? It's ok to take your time to decide Aug, 2022 | Article Consumers who spend more time deliberating about a product are more likely to make the most out of their purchase, new research finds. Keywords: consumer behaviour decision making emotional intelligence marketing media psychology sustainability time management Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Previous 1 2 Next
Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Keywords: advertising behavioural economics behavioural science best practices branding consumer behaviour marketing psychology Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Behavioural Economics and Marketing Buying something new? It's ok to take your time to decide Aug, 2022 | Article Consumers who spend more time deliberating about a product are more likely to make the most out of their purchase, new research finds. Keywords: consumer behaviour decision making emotional intelligence marketing media psychology sustainability time management Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Previous 1 2 Next
Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Behavioural Economics and Marketing Buying something new? It's ok to take your time to decide Aug, 2022 | Article Consumers who spend more time deliberating about a product are more likely to make the most out of their purchase, new research finds. Keywords: consumer behaviour decision making emotional intelligence marketing media psychology sustainability time management Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Previous 1 2 Next
Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Behavioural Economics and Marketing Buying something new? It's ok to take your time to decide Aug, 2022 | Article Consumers who spend more time deliberating about a product are more likely to make the most out of their purchase, new research finds. Keywords: consumer behaviour decision making emotional intelligence marketing media psychology sustainability time management Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Previous 1 2 Next
Behavioural Economics and Marketing Buying something new? It's ok to take your time to decide Aug, 2022 | Article Consumers who spend more time deliberating about a product are more likely to make the most out of their purchase, new research finds. Keywords: consumer behaviour decision making emotional intelligence marketing media psychology sustainability time management Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Previous 1 2 Next
Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Previous 1 2 Next