Research Keyword

When we humanize brands, it changes how we see them. Professor Pankaj Aggarwal dives into how and why we anthropomorphize brands, and why it matters.

Consumers who spend more time deliberating about a product are more likely to make the most out of their purchase, new research finds.

A CEO’s letters, speeches and tweets reveal more than you might think, especially in a time of crisis. In their book, Rotman professor Joel Amernic and co-author Russell Craig share decades of insight on the strategic language of CEOs.

A film screening and discussion with Coded Bias film maker Shalini Kantayya and Rotman professor Sarah Kaplan. Kantaya’s documentary asks two key questions: what is the impact of artificial intelligence’s increasing role in governing our liberties? And what are the consequences for people stuck in the crosshairs due to their race, colour and gender?

Aida Sijamic Wahid, accounting professor at Rotman talks about gender diversity, board conduct, and diversity on corporate boards.