Research Keyword

Big spikes in pricing can cause a lot of shopper outrage. Presenting consumers with the reasons behind the surge can mitigate the backlash…to an extent.

From new technologies to rethinking work-life balance, the pandemic upended the way we think of caregivers, shining light on how they are intricately linked to the broader economy. So what now, and how should we prepare for the next crisis?

Are you ready to ditch the mask? As the world opens back up, and we take on the task of determining our personal risk tolerance, how can we evaluate whether our decisions are sound? Professor Sam Maglio weighs in in this Rotman Magazine sneak peek.

As workers return to offices, professor William Strange explores the impact of the pandemic on where we live and work.

Job interviews are rarely calming affairs, but an overly stressful application process can taint a candidate’s entire view on the company. There’s a better way.

COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now.

Canada needs to develop truly resilient supply chains rather than let pandemic shortages lead to more blunt-edged protectionism, write professors Bernardo Blum and Walid Hejazi.

Concerned about the accuracy of your COVID antigen test? Turns out you shouldn't be. The rates of a false positive on the rapid antigen tests are low, according to a major new study led by the Creative Destruction Lab Rapid Screening Consortium.