Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Keywords: advertising behavioural economics behavioural science best practices branding consumer behaviour marketing psychology Behavioural Economics and Marketing Talk human to me: Understanding the new ways brands interact with us Nov, 2022 | Podcast When we humanize brands, it changes how we see them. Professor Pankaj Aggarwal dives into how and why we anthropomorphize brands, and why it matters. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Behavioural Economics and Marketing To increase support for public art, tie its meaning to humanity Sep, 2022 | Article All art can be seen as sacred, and when it is people are more likely to protect it. To achieve this, new research suggests highlighting the work's historical and spiritual significance. Keywords: advertising behavioural economics behavioural science branding consumer behaviour philanthropy sustainability value creation Behavioural Economics and Marketing Ratings game: How social learning impacts our online choices Aug, 2022 | Article There's good reason to chase those digital stars. Even though online reviews are highly personal and subjective, they have an outsized impact on consumer behaviour. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention growth psychology social media Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Behavioural Economics and Marketing Online shoppers swayed by customer reviews of physical products – not experiences Jun, 2021 | Article Online reviews matter more than ever. Yet as a new U of T study shows, not all customer reviews have the same impact. When it comes to paying for experiences versus objects, people would rather be told what to buy than what to do. Keywords: advertising behavioural economics behavioural science consumer behaviour social media Behavioural Economics and Marketing Why organizations can’t ignore online reviews Nov, 2019 | Article Online reviews have become substitutes for traditional advertising in the hotel industry, a new study finds. Keywords: advertising behavioural economics consumer behaviour corporate social responsibility disruption emerging markets technology Previous 1 2 Next
Behavioural Economics and Marketing Talk human to me: Understanding the new ways brands interact with us Nov, 2022 | Podcast When we humanize brands, it changes how we see them. Professor Pankaj Aggarwal dives into how and why we anthropomorphize brands, and why it matters. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Behavioural Economics and Marketing To increase support for public art, tie its meaning to humanity Sep, 2022 | Article All art can be seen as sacred, and when it is people are more likely to protect it. To achieve this, new research suggests highlighting the work's historical and spiritual significance. Keywords: advertising behavioural economics behavioural science branding consumer behaviour philanthropy sustainability value creation Behavioural Economics and Marketing Ratings game: How social learning impacts our online choices Aug, 2022 | Article There's good reason to chase those digital stars. Even though online reviews are highly personal and subjective, they have an outsized impact on consumer behaviour. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention growth psychology social media Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Behavioural Economics and Marketing Online shoppers swayed by customer reviews of physical products – not experiences Jun, 2021 | Article Online reviews matter more than ever. Yet as a new U of T study shows, not all customer reviews have the same impact. When it comes to paying for experiences versus objects, people would rather be told what to buy than what to do. Keywords: advertising behavioural economics behavioural science consumer behaviour social media Behavioural Economics and Marketing Why organizations can’t ignore online reviews Nov, 2019 | Article Online reviews have become substitutes for traditional advertising in the hotel industry, a new study finds. Keywords: advertising behavioural economics consumer behaviour corporate social responsibility disruption emerging markets technology Previous 1 2 Next
Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Behavioural Economics and Marketing To increase support for public art, tie its meaning to humanity Sep, 2022 | Article All art can be seen as sacred, and when it is people are more likely to protect it. To achieve this, new research suggests highlighting the work's historical and spiritual significance. Keywords: advertising behavioural economics behavioural science branding consumer behaviour philanthropy sustainability value creation Behavioural Economics and Marketing Ratings game: How social learning impacts our online choices Aug, 2022 | Article There's good reason to chase those digital stars. Even though online reviews are highly personal and subjective, they have an outsized impact on consumer behaviour. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention growth psychology social media Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Behavioural Economics and Marketing Online shoppers swayed by customer reviews of physical products – not experiences Jun, 2021 | Article Online reviews matter more than ever. Yet as a new U of T study shows, not all customer reviews have the same impact. When it comes to paying for experiences versus objects, people would rather be told what to buy than what to do. Keywords: advertising behavioural economics behavioural science consumer behaviour social media Behavioural Economics and Marketing Why organizations can’t ignore online reviews Nov, 2019 | Article Online reviews have become substitutes for traditional advertising in the hotel industry, a new study finds. Keywords: advertising behavioural economics consumer behaviour corporate social responsibility disruption emerging markets technology Previous 1 2 Next
Behavioural Economics and Marketing To increase support for public art, tie its meaning to humanity Sep, 2022 | Article All art can be seen as sacred, and when it is people are more likely to protect it. To achieve this, new research suggests highlighting the work's historical and spiritual significance. Keywords: advertising behavioural economics behavioural science branding consumer behaviour philanthropy sustainability value creation Behavioural Economics and Marketing Ratings game: How social learning impacts our online choices Aug, 2022 | Article There's good reason to chase those digital stars. Even though online reviews are highly personal and subjective, they have an outsized impact on consumer behaviour. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention growth psychology social media Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Behavioural Economics and Marketing Online shoppers swayed by customer reviews of physical products – not experiences Jun, 2021 | Article Online reviews matter more than ever. Yet as a new U of T study shows, not all customer reviews have the same impact. When it comes to paying for experiences versus objects, people would rather be told what to buy than what to do. Keywords: advertising behavioural economics behavioural science consumer behaviour social media Behavioural Economics and Marketing Why organizations can’t ignore online reviews Nov, 2019 | Article Online reviews have become substitutes for traditional advertising in the hotel industry, a new study finds. Keywords: advertising behavioural economics consumer behaviour corporate social responsibility disruption emerging markets technology Previous 1 2 Next
Behavioural Economics and Marketing Ratings game: How social learning impacts our online choices Aug, 2022 | Article There's good reason to chase those digital stars. Even though online reviews are highly personal and subjective, they have an outsized impact on consumer behaviour. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention growth psychology social media Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Behavioural Economics and Marketing Online shoppers swayed by customer reviews of physical products – not experiences Jun, 2021 | Article Online reviews matter more than ever. Yet as a new U of T study shows, not all customer reviews have the same impact. When it comes to paying for experiences versus objects, people would rather be told what to buy than what to do. Keywords: advertising behavioural economics behavioural science consumer behaviour social media Behavioural Economics and Marketing Why organizations can’t ignore online reviews Nov, 2019 | Article Online reviews have become substitutes for traditional advertising in the hotel industry, a new study finds. Keywords: advertising behavioural economics consumer behaviour corporate social responsibility disruption emerging markets technology Previous 1 2 Next
Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Behavioural Economics and Marketing Online shoppers swayed by customer reviews of physical products – not experiences Jun, 2021 | Article Online reviews matter more than ever. Yet as a new U of T study shows, not all customer reviews have the same impact. When it comes to paying for experiences versus objects, people would rather be told what to buy than what to do. Keywords: advertising behavioural economics behavioural science consumer behaviour social media Behavioural Economics and Marketing Why organizations can’t ignore online reviews Nov, 2019 | Article Online reviews have become substitutes for traditional advertising in the hotel industry, a new study finds. Keywords: advertising behavioural economics consumer behaviour corporate social responsibility disruption emerging markets technology Previous 1 2 Next
Behavioural Economics and Marketing Online shoppers swayed by customer reviews of physical products – not experiences Jun, 2021 | Article Online reviews matter more than ever. Yet as a new U of T study shows, not all customer reviews have the same impact. When it comes to paying for experiences versus objects, people would rather be told what to buy than what to do. Keywords: advertising behavioural economics behavioural science consumer behaviour social media Behavioural Economics and Marketing Why organizations can’t ignore online reviews Nov, 2019 | Article Online reviews have become substitutes for traditional advertising in the hotel industry, a new study finds. Keywords: advertising behavioural economics consumer behaviour corporate social responsibility disruption emerging markets technology Previous 1 2 Next
Behavioural Economics and Marketing Why organizations can’t ignore online reviews Nov, 2019 | Article Online reviews have become substitutes for traditional advertising in the hotel industry, a new study finds. Keywords: advertising behavioural economics consumer behaviour corporate social responsibility disruption emerging markets technology Previous 1 2 Next