Behavioural Economics and Marketing When you have a new product launch, should you go big or more targeted? Jun, 2023 | Article How companies plan their marketing spend can impact long-term category growth, a recent study finds. Keywords: advertising branding consumer behaviour marketing media social media start-ups value creation Behavioural Economics and Marketing How historical memories shape consumer choices May, 2023 | Article Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. With such a lasting influence, how can brands navigate historical events? Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Strategy and Value Creation Corporate values deserve special consideration, and demand authenticity Apr, 2023 | Article Organizations that know what they stand for are rewarded by employees, but it must come from an honest place, new research finds. Keywords: best practices branding consumer behaviour corporate social responsibility customer retention ethics strategy talent management Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Keywords: advertising behavioural economics behavioural science best practices branding consumer behaviour marketing psychology Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Can you sell consumers on a price surge? Sep, 2022 | Article Big spikes in pricing can cause a lot of shopper outrage. Presenting consumers with the reasons behind the surge can mitigate the backlash…to an extent. Keywords: behavioural science best practices big data branding consumer behaviour COVID-19 crisis management machine learning Behavioural Economics and Marketing Presenting art as sacred increases public's willingness to protect it Sep, 2022 | Article Discover why any artwork, even an amateur drawing, can be seen as sacred and how this connection can lead to increased protection of the artwork, according to new research Rotman. Keywords: advertising behavioural economics behavioural science branding consumer behaviour philanthropy sustainability value creation Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Previous 1 2 Next
Behavioural Economics and Marketing How historical memories shape consumer choices May, 2023 | Article Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. With such a lasting influence, how can brands navigate historical events? Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Strategy and Value Creation Corporate values deserve special consideration, and demand authenticity Apr, 2023 | Article Organizations that know what they stand for are rewarded by employees, but it must come from an honest place, new research finds. Keywords: best practices branding consumer behaviour corporate social responsibility customer retention ethics strategy talent management Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Keywords: advertising behavioural economics behavioural science best practices branding consumer behaviour marketing psychology Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Can you sell consumers on a price surge? Sep, 2022 | Article Big spikes in pricing can cause a lot of shopper outrage. Presenting consumers with the reasons behind the surge can mitigate the backlash…to an extent. Keywords: behavioural science best practices big data branding consumer behaviour COVID-19 crisis management machine learning Behavioural Economics and Marketing Presenting art as sacred increases public's willingness to protect it Sep, 2022 | Article Discover why any artwork, even an amateur drawing, can be seen as sacred and how this connection can lead to increased protection of the artwork, according to new research Rotman. Keywords: advertising behavioural economics behavioural science branding consumer behaviour philanthropy sustainability value creation Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Previous 1 2 Next
Strategy and Value Creation Corporate values deserve special consideration, and demand authenticity Apr, 2023 | Article Organizations that know what they stand for are rewarded by employees, but it must come from an honest place, new research finds. Keywords: best practices branding consumer behaviour corporate social responsibility customer retention ethics strategy talent management Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Keywords: advertising behavioural economics behavioural science best practices branding consumer behaviour marketing psychology Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Can you sell consumers on a price surge? Sep, 2022 | Article Big spikes in pricing can cause a lot of shopper outrage. Presenting consumers with the reasons behind the surge can mitigate the backlash…to an extent. Keywords: behavioural science best practices big data branding consumer behaviour COVID-19 crisis management machine learning Behavioural Economics and Marketing Presenting art as sacred increases public's willingness to protect it Sep, 2022 | Article Discover why any artwork, even an amateur drawing, can be seen as sacred and how this connection can lead to increased protection of the artwork, according to new research Rotman. Keywords: advertising behavioural economics behavioural science branding consumer behaviour philanthropy sustainability value creation Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Previous 1 2 Next
Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Keywords: advertising behavioural economics behavioural science best practices branding consumer behaviour marketing psychology Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Can you sell consumers on a price surge? Sep, 2022 | Article Big spikes in pricing can cause a lot of shopper outrage. Presenting consumers with the reasons behind the surge can mitigate the backlash…to an extent. Keywords: behavioural science best practices big data branding consumer behaviour COVID-19 crisis management machine learning Behavioural Economics and Marketing Presenting art as sacred increases public's willingness to protect it Sep, 2022 | Article Discover why any artwork, even an amateur drawing, can be seen as sacred and how this connection can lead to increased protection of the artwork, according to new research Rotman. Keywords: advertising behavioural economics behavioural science branding consumer behaviour philanthropy sustainability value creation Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Previous 1 2 Next
Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Behavioural Economics and Marketing Can you sell consumers on a price surge? Sep, 2022 | Article Big spikes in pricing can cause a lot of shopper outrage. Presenting consumers with the reasons behind the surge can mitigate the backlash…to an extent. Keywords: behavioural science best practices big data branding consumer behaviour COVID-19 crisis management machine learning Behavioural Economics and Marketing Presenting art as sacred increases public's willingness to protect it Sep, 2022 | Article Discover why any artwork, even an amateur drawing, can be seen as sacred and how this connection can lead to increased protection of the artwork, according to new research Rotman. Keywords: advertising behavioural economics behavioural science branding consumer behaviour philanthropy sustainability value creation Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Previous 1 2 Next
Behavioural Economics and Marketing Can you sell consumers on a price surge? Sep, 2022 | Article Big spikes in pricing can cause a lot of shopper outrage. Presenting consumers with the reasons behind the surge can mitigate the backlash…to an extent. Keywords: behavioural science best practices big data branding consumer behaviour COVID-19 crisis management machine learning Behavioural Economics and Marketing Presenting art as sacred increases public's willingness to protect it Sep, 2022 | Article Discover why any artwork, even an amateur drawing, can be seen as sacred and how this connection can lead to increased protection of the artwork, according to new research Rotman. Keywords: advertising behavioural economics behavioural science branding consumer behaviour philanthropy sustainability value creation Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Previous 1 2 Next
Behavioural Economics and Marketing Presenting art as sacred increases public's willingness to protect it Sep, 2022 | Article Discover why any artwork, even an amateur drawing, can be seen as sacred and how this connection can lead to increased protection of the artwork, according to new research Rotman. Keywords: advertising behavioural economics behavioural science branding consumer behaviour philanthropy sustainability value creation Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Previous 1 2 Next
Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Previous 1 2 Next