Behavioural Economics and Marketing Rewriting the story: Malcolm Gladwell on stories, micro-targeting and the epidemics shaping our world Jan, 2025 | Podcast How do small, targeted actions create massive ripple effects in business and society? Malcolm Gladwell joined the Visiting Experts podcast to talk about his book Revenge of the Tipping Point. Keywords: behavioural economics behavioural science COVID-19 marketing psychology social impact social media social movements Behavioural Economics and Marketing Retail karma: How guilt makes customers go easy on retailers Jan, 2025 | Article In the world of shopping, consumers subscribe to the notion of "what goes around, comes around." Following bad behaviour, they're more likely to treat their next destination more kindly, new research finds. Keywords: BEAR behavioural science consumer behaviour customer retention marketing media psychology strategy Talent Management and Inclusion Asked to be a sponsor or mentor? 5 tips for a lasting impact Dec, 2024 | Article Mentorship and sponsorship are powerful opportunities, not to be taken lightly. To truly support your mentee and make the relationship meaningful, consider these factors. Keywords: career development education and training leadership management psychology self-development talent management teams Healthcare and Life Sciences How to live a psychologically rich life Dec, 2024 | Article A psychologically rich life, filled with a wide variety of interesting and perspective-changing experiences, is distinct from a happy or meaningful one. Is there a recipe to get all three? Keywords: career development CEOs emotional intelligence growth leadership psychology Rotman Management magazine Leadership and Career Development Master the art of judging people: A guide for better interviews and more Oct, 2024 | Podcast Judgmental people get a bad rap, but is judging people always a bad thing? It turns out, there is a skill to being a good judge of character. Richard Davis joined us to kick off the third season of Rotman Visiting Experts to offer a framework for judging people more effectively. Keywords: behavioural science boards of directors corporate longevity employment governance leadership psychology self-development AI, Analytics and Big Data In praise of empathic AI Oct, 2024 | Article Empathy feels like the last hurdle for a truly human artificial intelligence, but an AI that can simulate human empathy might be a boon for certain fields...if it's deployed correctly. Keywords: artificial intelligence business ethics emotional intelligence machine learning psychology Rotman Management magazine teams technology Behavioural Economics and Marketing What makes an ad effective, and other marketing questions answered Sep, 2024 | Video Why are some commercials just so bad? How will AI change advertising? And how do marketers know what I want, anyway? Professor David Soberman answers these questions and more on the latest Rotman Office Hours. Keywords: advertising behavioural science branding consumer behaviour marketing media psychology Behavioural Economics and Marketing Plot twist: What makes a great story? Sep, 2024 | Article Storytelling is key to almost every aspect of business. So what keeps consumers, investors and audiences tuned in? It's all about reversals of fortune, new research finds. Keywords: BEAR creativity marketing media psychology social media Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing Retail karma: How guilt makes customers go easy on retailers Jan, 2025 | Article In the world of shopping, consumers subscribe to the notion of "what goes around, comes around." Following bad behaviour, they're more likely to treat their next destination more kindly, new research finds. Keywords: BEAR behavioural science consumer behaviour customer retention marketing media psychology strategy Talent Management and Inclusion Asked to be a sponsor or mentor? 5 tips for a lasting impact Dec, 2024 | Article Mentorship and sponsorship are powerful opportunities, not to be taken lightly. To truly support your mentee and make the relationship meaningful, consider these factors. Keywords: career development education and training leadership management psychology self-development talent management teams Healthcare and Life Sciences How to live a psychologically rich life Dec, 2024 | Article A psychologically rich life, filled with a wide variety of interesting and perspective-changing experiences, is distinct from a happy or meaningful one. Is there a recipe to get all three? Keywords: career development CEOs emotional intelligence growth leadership psychology Rotman Management magazine Leadership and Career Development Master the art of judging people: A guide for better interviews and more Oct, 2024 | Podcast Judgmental people get a bad rap, but is judging people always a bad thing? It turns out, there is a skill to being a good judge of character. Richard Davis joined us to kick off the third season of Rotman Visiting Experts to offer a framework for judging people more effectively. Keywords: behavioural science boards of directors corporate longevity employment governance leadership psychology self-development AI, Analytics and Big Data In praise of empathic AI Oct, 2024 | Article Empathy feels like the last hurdle for a truly human artificial intelligence, but an AI that can simulate human empathy might be a boon for certain fields...if it's deployed correctly. Keywords: artificial intelligence business ethics emotional intelligence machine learning psychology Rotman Management magazine teams technology Behavioural Economics and Marketing What makes an ad effective, and other marketing questions answered Sep, 2024 | Video Why are some commercials just so bad? How will AI change advertising? And how do marketers know what I want, anyway? Professor David Soberman answers these questions and more on the latest Rotman Office Hours. Keywords: advertising behavioural science branding consumer behaviour marketing media psychology Behavioural Economics and Marketing Plot twist: What makes a great story? Sep, 2024 | Article Storytelling is key to almost every aspect of business. So what keeps consumers, investors and audiences tuned in? It's all about reversals of fortune, new research finds. Keywords: BEAR creativity marketing media psychology social media Previous 1 2 3 4 5 ... Next
Talent Management and Inclusion Asked to be a sponsor or mentor? 5 tips for a lasting impact Dec, 2024 | Article Mentorship and sponsorship are powerful opportunities, not to be taken lightly. To truly support your mentee and make the relationship meaningful, consider these factors. Keywords: career development education and training leadership management psychology self-development talent management teams Healthcare and Life Sciences How to live a psychologically rich life Dec, 2024 | Article A psychologically rich life, filled with a wide variety of interesting and perspective-changing experiences, is distinct from a happy or meaningful one. Is there a recipe to get all three? Keywords: career development CEOs emotional intelligence growth leadership psychology Rotman Management magazine Leadership and Career Development Master the art of judging people: A guide for better interviews and more Oct, 2024 | Podcast Judgmental people get a bad rap, but is judging people always a bad thing? It turns out, there is a skill to being a good judge of character. Richard Davis joined us to kick off the third season of Rotman Visiting Experts to offer a framework for judging people more effectively. Keywords: behavioural science boards of directors corporate longevity employment governance leadership psychology self-development AI, Analytics and Big Data In praise of empathic AI Oct, 2024 | Article Empathy feels like the last hurdle for a truly human artificial intelligence, but an AI that can simulate human empathy might be a boon for certain fields...if it's deployed correctly. Keywords: artificial intelligence business ethics emotional intelligence machine learning psychology Rotman Management magazine teams technology Behavioural Economics and Marketing What makes an ad effective, and other marketing questions answered Sep, 2024 | Video Why are some commercials just so bad? How will AI change advertising? And how do marketers know what I want, anyway? Professor David Soberman answers these questions and more on the latest Rotman Office Hours. Keywords: advertising behavioural science branding consumer behaviour marketing media psychology Behavioural Economics and Marketing Plot twist: What makes a great story? Sep, 2024 | Article Storytelling is key to almost every aspect of business. So what keeps consumers, investors and audiences tuned in? It's all about reversals of fortune, new research finds. Keywords: BEAR creativity marketing media psychology social media Previous 1 2 3 4 5 ... Next
Healthcare and Life Sciences How to live a psychologically rich life Dec, 2024 | Article A psychologically rich life, filled with a wide variety of interesting and perspective-changing experiences, is distinct from a happy or meaningful one. Is there a recipe to get all three? Keywords: career development CEOs emotional intelligence growth leadership psychology Rotman Management magazine Leadership and Career Development Master the art of judging people: A guide for better interviews and more Oct, 2024 | Podcast Judgmental people get a bad rap, but is judging people always a bad thing? It turns out, there is a skill to being a good judge of character. Richard Davis joined us to kick off the third season of Rotman Visiting Experts to offer a framework for judging people more effectively. Keywords: behavioural science boards of directors corporate longevity employment governance leadership psychology self-development AI, Analytics and Big Data In praise of empathic AI Oct, 2024 | Article Empathy feels like the last hurdle for a truly human artificial intelligence, but an AI that can simulate human empathy might be a boon for certain fields...if it's deployed correctly. Keywords: artificial intelligence business ethics emotional intelligence machine learning psychology Rotman Management magazine teams technology Behavioural Economics and Marketing What makes an ad effective, and other marketing questions answered Sep, 2024 | Video Why are some commercials just so bad? How will AI change advertising? And how do marketers know what I want, anyway? Professor David Soberman answers these questions and more on the latest Rotman Office Hours. Keywords: advertising behavioural science branding consumer behaviour marketing media psychology Behavioural Economics and Marketing Plot twist: What makes a great story? Sep, 2024 | Article Storytelling is key to almost every aspect of business. So what keeps consumers, investors and audiences tuned in? It's all about reversals of fortune, new research finds. Keywords: BEAR creativity marketing media psychology social media Previous 1 2 3 4 5 ... Next
Leadership and Career Development Master the art of judging people: A guide for better interviews and more Oct, 2024 | Podcast Judgmental people get a bad rap, but is judging people always a bad thing? It turns out, there is a skill to being a good judge of character. Richard Davis joined us to kick off the third season of Rotman Visiting Experts to offer a framework for judging people more effectively. Keywords: behavioural science boards of directors corporate longevity employment governance leadership psychology self-development AI, Analytics and Big Data In praise of empathic AI Oct, 2024 | Article Empathy feels like the last hurdle for a truly human artificial intelligence, but an AI that can simulate human empathy might be a boon for certain fields...if it's deployed correctly. Keywords: artificial intelligence business ethics emotional intelligence machine learning psychology Rotman Management magazine teams technology Behavioural Economics and Marketing What makes an ad effective, and other marketing questions answered Sep, 2024 | Video Why are some commercials just so bad? How will AI change advertising? And how do marketers know what I want, anyway? Professor David Soberman answers these questions and more on the latest Rotman Office Hours. Keywords: advertising behavioural science branding consumer behaviour marketing media psychology Behavioural Economics and Marketing Plot twist: What makes a great story? Sep, 2024 | Article Storytelling is key to almost every aspect of business. So what keeps consumers, investors and audiences tuned in? It's all about reversals of fortune, new research finds. Keywords: BEAR creativity marketing media psychology social media Previous 1 2 3 4 5 ... Next
AI, Analytics and Big Data In praise of empathic AI Oct, 2024 | Article Empathy feels like the last hurdle for a truly human artificial intelligence, but an AI that can simulate human empathy might be a boon for certain fields...if it's deployed correctly. Keywords: artificial intelligence business ethics emotional intelligence machine learning psychology Rotman Management magazine teams technology Behavioural Economics and Marketing What makes an ad effective, and other marketing questions answered Sep, 2024 | Video Why are some commercials just so bad? How will AI change advertising? And how do marketers know what I want, anyway? Professor David Soberman answers these questions and more on the latest Rotman Office Hours. Keywords: advertising behavioural science branding consumer behaviour marketing media psychology Behavioural Economics and Marketing Plot twist: What makes a great story? Sep, 2024 | Article Storytelling is key to almost every aspect of business. So what keeps consumers, investors and audiences tuned in? It's all about reversals of fortune, new research finds. Keywords: BEAR creativity marketing media psychology social media Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing What makes an ad effective, and other marketing questions answered Sep, 2024 | Video Why are some commercials just so bad? How will AI change advertising? And how do marketers know what I want, anyway? Professor David Soberman answers these questions and more on the latest Rotman Office Hours. Keywords: advertising behavioural science branding consumer behaviour marketing media psychology Behavioural Economics and Marketing Plot twist: What makes a great story? Sep, 2024 | Article Storytelling is key to almost every aspect of business. So what keeps consumers, investors and audiences tuned in? It's all about reversals of fortune, new research finds. Keywords: BEAR creativity marketing media psychology social media Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing Plot twist: What makes a great story? Sep, 2024 | Article Storytelling is key to almost every aspect of business. So what keeps consumers, investors and audiences tuned in? It's all about reversals of fortune, new research finds. Keywords: BEAR creativity marketing media psychology social media Previous 1 2 3 4 5 ... Next