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The timeless power of social norms May, 2020 Video Behavioural Economics and Marketing Read time: As social animals, we have a strong incentive to fit in. Companies and governments looking to nudge behaviour in one direction or another can tap into our desire for social approval in order to drive positive social change. Kristen Duke is an assistant professor of marketing at the Rotman School of Management. She won the 2019 Robert Ferber Award for co-authoring the best dissertation-based article published in the Journal of Consumer Research, Guilt Dynamics: Consequences of Temporally Separating Decisions and Actions, co-authored with On Amir. Keywords: behavioural economics behavioural science consumer behaviour customer retention decision making marketing psychology

The timeless power of social norms

Read time:

As social animals, we have a strong incentive to fit in. Companies and governments looking to nudge behaviour in one direction or another can tap into our desire for social approval in order to drive positive social change.

Kristen Duke

Kristen Duke is an assistant professor of marketing at the Rotman School of Management. She won the 2019 Robert Ferber Award for co-authoring the best dissertation-based article published in the Journal of Consumer Research, Guilt Dynamics: Consequences of Temporally Separating Decisions and Actions, co-authored with On Amir.

Keywords:

The timeless power of social norms

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