Groundbreaking ideas and research for engaged leaders
Rotman Insights Hub | University of Toronto - Rotman School of Management Groundbreaking ideas and research for engaged leaders
Rotman Insights Hub | University of Toronto - Rotman School of Management

The timeless power of social norms

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Kristen Duke


Kristen DukeKristen Duke is an assistant professor of marketing at the Rotman School of Management. She won the 2019 Robert Ferber Award for co-authoring the best dissertation-based article published in the Journal of Consumer Research, Guilt Dynamics: Consequences of Temporally Separating Decisions and Actions, co-authored with On Amir.