Rotman Insights Hub | University of Toronto - Rotman School of Management
Groundbreaking ideas and research for engaged leaders
Rotman Insights Hub | University of Toronto - Rotman School of Management
Rotman Insights Hub | University of Toronto - Rotman School of Management Groundbreaking ideas and research for engaged leaders
Rotman Insights Hub | University of Toronto - Rotman School of Management

Make better data-driven decisions

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Data can be a highly effective decision-making tool, but it can also make us complacent. Leaders need to be aware of three common pitfalls, says Rotman's Kristina McElheran.

Kristina McElheran

This talk is based on professor McElheran's article Data Analytics: From Bias to Better Decisions which appeared in the Fall 2018 issue of Rotman Management magazine.

Kristina McElheran is an assistant professor of strategic management at the University of Toronto Scarborough and the Rotman School of Management and a digital fellow at the MIT Initiative on the Digital Economy.
 
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