Research Keyword

Why are some commercials just so bad? How will AI change advertising? And how do marketers know what I want, anyway? Professor David Soberman answers these questions and more on the latest Rotman Office Hours.

Don't write off negative emotions. New research suggests people tend to be nicer, more cautious and think through more possibilities when they're sad.

New research suggests that to encourage saving, you should pick a date in the future and mentally imagine your life back to the present.

While money certainly buys happiness, as you climb higher up the economic ladder, you're less likely to derive pleasure from meaningful experiences.

To create a healthier work environment, managers need to understand the signs of perfectionism in their employees — and themselves.

Just because consumers are nudged to buy a product, doesn't meant they'll use it long-term. New research finds that when steered towards making a purchase, people likely abandon it sooner. What does this mean for marketers?

Unprocessed feelings never go away, and they can even harm your career. Associate professor Maja Djikic joined the Executive Summary to talk about how everyone can foster this crucial skillset.

Are you always chasing the next achievement and failing to find joy in your successes? Thomas Curran joined the Visiting Experts podcast to talk about how to break the perfectionist cycle.