Research Keyword

Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. How can brands navigate historical events?

More and more consumers are engaging in showrooming, the practice of visiting brick-and-mortar retail stores to research a product before buying it elsewhere at a lower price.

Go ahead and cancel that meeting. When we unexpectedly find our calendars freed up, we're more likely to spend it on something fun and frivolous, rather than more work, finds professor Claire Tsai.

From street-racing to maskless raves — why were some people taking greater risks during the pandemic? Boredom might be the answer.

As the U.S. presidential primaries kick off, candidates should take heed: you can attract more social media followers with civility than nasty comments, new research finds.

When it comes to ordering food at a restaurant, does prioritizing online and mobile orders create a worse experience for walk-in customers? New research suggests yes.

Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script?

When it comes to reporting workplace abuses, first-mover disadvantage can keep many victims quiet. How can organizations help?