Behavioural Economics and Marketing How 'add to cart' designs influence our shopping patterns Aug, 2024 | Article Does it matter when you're asked how many items you want to purchase? New research suggests yes. Keywords: BEAR behavioural economics innovation marketing operational design operational performance psychology technology Behavioural Economics and Marketing This 'time travel' hack can help you save for the future Jul, 2024 | Article New research suggests that to encourage saving, you should pick a date in the future and mentally imagine your life back to the present. Keywords: BEAR behavioural economics behavioural science growth marketing psychology savings wealth creation Behavioural Economics and Marketing Unlocking happiness: When meaning trumps wealth in the pursuit of joy Jun, 2024 | Article While money certainly buys happiness, as you climb higher up the economic ladder, you're less likely to derive pleasure from meaningful experiences. Keywords: behavioural economics behavioural science emotional intelligence mindfulness psychology work and family balance Behavioural Economics and Marketing Mind the gap: Should businesses weigh in on divisive topics? Apr, 2024 | Podcast As the world becomes more polarized, companies are being pulled into the maelstrom. On the latest Executive Summary podcast, assistant professor Rhia Catapano explains how brands can weigh in more effectively. Keywords: BEAR behavioural economics conflict management marketing media politics social media social movements Behavioural Economics and Marketing When 'nudging' consumers can backfire Apr, 2024 | Article Just because consumers are nudged to buy a product, doesn't meant they'll use it long-term. New research finds that when steered towards making a purchase, people likely abandon it sooner. What does this mean for marketers? Keywords: behavioural economics behavioural science consumer behaviour customer retention marketing media psychology Behavioural Economics and Marketing Retirement savings is daunting: Can you nudge your brain to boost your savings rate? Feb, 2024 | Podcast Can you "hack" the way you think about retirement? Avni Shah joined the Executive Summary to chat about why we struggle with saving for the future and how we might shift the narrative around putting money aside for our golden years. Keywords: BEAR behavioural economics behavioural science decision making pension management psychology savings wealth creation Behavioural Economics and Marketing Want to be more persuasive online? Use the present tense Dec, 2023 | Article New research examined millions of Amazon reviews to see what effect verb tenses had on audience persuasion. Keywords: behavioural economics customer retention decision making marketing media psychology social movements Leadership and Career Development To be an empathetic leader, don't do this! Oct, 2023 | Article New research shows that commiseration can be detrimental to effective team leadership. Try compassion with emotional distance instead. Keywords: BEAR behavioural economics conflict management employee retention leadership management talent management teams Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing This 'time travel' hack can help you save for the future Jul, 2024 | Article New research suggests that to encourage saving, you should pick a date in the future and mentally imagine your life back to the present. Keywords: BEAR behavioural economics behavioural science growth marketing psychology savings wealth creation Behavioural Economics and Marketing Unlocking happiness: When meaning trumps wealth in the pursuit of joy Jun, 2024 | Article While money certainly buys happiness, as you climb higher up the economic ladder, you're less likely to derive pleasure from meaningful experiences. Keywords: behavioural economics behavioural science emotional intelligence mindfulness psychology work and family balance Behavioural Economics and Marketing Mind the gap: Should businesses weigh in on divisive topics? Apr, 2024 | Podcast As the world becomes more polarized, companies are being pulled into the maelstrom. On the latest Executive Summary podcast, assistant professor Rhia Catapano explains how brands can weigh in more effectively. Keywords: BEAR behavioural economics conflict management marketing media politics social media social movements Behavioural Economics and Marketing When 'nudging' consumers can backfire Apr, 2024 | Article Just because consumers are nudged to buy a product, doesn't meant they'll use it long-term. New research finds that when steered towards making a purchase, people likely abandon it sooner. What does this mean for marketers? Keywords: behavioural economics behavioural science consumer behaviour customer retention marketing media psychology Behavioural Economics and Marketing Retirement savings is daunting: Can you nudge your brain to boost your savings rate? Feb, 2024 | Podcast Can you "hack" the way you think about retirement? Avni Shah joined the Executive Summary to chat about why we struggle with saving for the future and how we might shift the narrative around putting money aside for our golden years. Keywords: BEAR behavioural economics behavioural science decision making pension management psychology savings wealth creation Behavioural Economics and Marketing Want to be more persuasive online? Use the present tense Dec, 2023 | Article New research examined millions of Amazon reviews to see what effect verb tenses had on audience persuasion. Keywords: behavioural economics customer retention decision making marketing media psychology social movements Leadership and Career Development To be an empathetic leader, don't do this! Oct, 2023 | Article New research shows that commiseration can be detrimental to effective team leadership. Try compassion with emotional distance instead. Keywords: BEAR behavioural economics conflict management employee retention leadership management talent management teams Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing Unlocking happiness: When meaning trumps wealth in the pursuit of joy Jun, 2024 | Article While money certainly buys happiness, as you climb higher up the economic ladder, you're less likely to derive pleasure from meaningful experiences. Keywords: behavioural economics behavioural science emotional intelligence mindfulness psychology work and family balance Behavioural Economics and Marketing Mind the gap: Should businesses weigh in on divisive topics? Apr, 2024 | Podcast As the world becomes more polarized, companies are being pulled into the maelstrom. On the latest Executive Summary podcast, assistant professor Rhia Catapano explains how brands can weigh in more effectively. Keywords: BEAR behavioural economics conflict management marketing media politics social media social movements Behavioural Economics and Marketing When 'nudging' consumers can backfire Apr, 2024 | Article Just because consumers are nudged to buy a product, doesn't meant they'll use it long-term. New research finds that when steered towards making a purchase, people likely abandon it sooner. What does this mean for marketers? Keywords: behavioural economics behavioural science consumer behaviour customer retention marketing media psychology Behavioural Economics and Marketing Retirement savings is daunting: Can you nudge your brain to boost your savings rate? Feb, 2024 | Podcast Can you "hack" the way you think about retirement? Avni Shah joined the Executive Summary to chat about why we struggle with saving for the future and how we might shift the narrative around putting money aside for our golden years. Keywords: BEAR behavioural economics behavioural science decision making pension management psychology savings wealth creation Behavioural Economics and Marketing Want to be more persuasive online? Use the present tense Dec, 2023 | Article New research examined millions of Amazon reviews to see what effect verb tenses had on audience persuasion. Keywords: behavioural economics customer retention decision making marketing media psychology social movements Leadership and Career Development To be an empathetic leader, don't do this! Oct, 2023 | Article New research shows that commiseration can be detrimental to effective team leadership. Try compassion with emotional distance instead. Keywords: BEAR behavioural economics conflict management employee retention leadership management talent management teams Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing Mind the gap: Should businesses weigh in on divisive topics? Apr, 2024 | Podcast As the world becomes more polarized, companies are being pulled into the maelstrom. On the latest Executive Summary podcast, assistant professor Rhia Catapano explains how brands can weigh in more effectively. Keywords: BEAR behavioural economics conflict management marketing media politics social media social movements Behavioural Economics and Marketing When 'nudging' consumers can backfire Apr, 2024 | Article Just because consumers are nudged to buy a product, doesn't meant they'll use it long-term. New research finds that when steered towards making a purchase, people likely abandon it sooner. What does this mean for marketers? Keywords: behavioural economics behavioural science consumer behaviour customer retention marketing media psychology Behavioural Economics and Marketing Retirement savings is daunting: Can you nudge your brain to boost your savings rate? Feb, 2024 | Podcast Can you "hack" the way you think about retirement? Avni Shah joined the Executive Summary to chat about why we struggle with saving for the future and how we might shift the narrative around putting money aside for our golden years. Keywords: BEAR behavioural economics behavioural science decision making pension management psychology savings wealth creation Behavioural Economics and Marketing Want to be more persuasive online? Use the present tense Dec, 2023 | Article New research examined millions of Amazon reviews to see what effect verb tenses had on audience persuasion. Keywords: behavioural economics customer retention decision making marketing media psychology social movements Leadership and Career Development To be an empathetic leader, don't do this! Oct, 2023 | Article New research shows that commiseration can be detrimental to effective team leadership. Try compassion with emotional distance instead. Keywords: BEAR behavioural economics conflict management employee retention leadership management talent management teams Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing When 'nudging' consumers can backfire Apr, 2024 | Article Just because consumers are nudged to buy a product, doesn't meant they'll use it long-term. New research finds that when steered towards making a purchase, people likely abandon it sooner. What does this mean for marketers? Keywords: behavioural economics behavioural science consumer behaviour customer retention marketing media psychology Behavioural Economics and Marketing Retirement savings is daunting: Can you nudge your brain to boost your savings rate? Feb, 2024 | Podcast Can you "hack" the way you think about retirement? Avni Shah joined the Executive Summary to chat about why we struggle with saving for the future and how we might shift the narrative around putting money aside for our golden years. Keywords: BEAR behavioural economics behavioural science decision making pension management psychology savings wealth creation Behavioural Economics and Marketing Want to be more persuasive online? Use the present tense Dec, 2023 | Article New research examined millions of Amazon reviews to see what effect verb tenses had on audience persuasion. Keywords: behavioural economics customer retention decision making marketing media psychology social movements Leadership and Career Development To be an empathetic leader, don't do this! Oct, 2023 | Article New research shows that commiseration can be detrimental to effective team leadership. Try compassion with emotional distance instead. Keywords: BEAR behavioural economics conflict management employee retention leadership management talent management teams Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing Retirement savings is daunting: Can you nudge your brain to boost your savings rate? Feb, 2024 | Podcast Can you "hack" the way you think about retirement? Avni Shah joined the Executive Summary to chat about why we struggle with saving for the future and how we might shift the narrative around putting money aside for our golden years. Keywords: BEAR behavioural economics behavioural science decision making pension management psychology savings wealth creation Behavioural Economics and Marketing Want to be more persuasive online? Use the present tense Dec, 2023 | Article New research examined millions of Amazon reviews to see what effect verb tenses had on audience persuasion. Keywords: behavioural economics customer retention decision making marketing media psychology social movements Leadership and Career Development To be an empathetic leader, don't do this! Oct, 2023 | Article New research shows that commiseration can be detrimental to effective team leadership. Try compassion with emotional distance instead. Keywords: BEAR behavioural economics conflict management employee retention leadership management talent management teams Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing Want to be more persuasive online? Use the present tense Dec, 2023 | Article New research examined millions of Amazon reviews to see what effect verb tenses had on audience persuasion. Keywords: behavioural economics customer retention decision making marketing media psychology social movements Leadership and Career Development To be an empathetic leader, don't do this! Oct, 2023 | Article New research shows that commiseration can be detrimental to effective team leadership. Try compassion with emotional distance instead. Keywords: BEAR behavioural economics conflict management employee retention leadership management talent management teams Previous 1 2 3 4 5 ... Next
Leadership and Career Development To be an empathetic leader, don't do this! Oct, 2023 | Article New research shows that commiseration can be detrimental to effective team leadership. Try compassion with emotional distance instead. Keywords: BEAR behavioural economics conflict management employee retention leadership management talent management teams Previous 1 2 3 4 5 ... Next