Research Keyword

Adopting climate reduction targets backed by science can help organizations committed to building a zero-emissions economy.

When it comes to ordering food at a restaurant, does prioritizing online and mobile orders create a worse experience for walk-in customers? New research suggests yes.

Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script?

New research from Rotman's Kate Odziemkowska reveals why some partnerships work and others fail in the pursuit of environmental goals.

A new study challenges assumptions about how to keep convenience store employees safe during confrontations. Professor Katy DeCelles breaks down those myths.

As companies adapt to a return to office, managers should know that it’s okay if their employees view them as “other,” and remember – there’s no one-size-fits-all solution to hybrid work.

What is the “ostrich effect”? And does making info easier to find help us fight our instincts to bury our heads in the sand?

Our current world order was designed 75 years ago, after World War II. The time has come for a new paradigm.