We're probably thinking about creativity wrong...and that could be stifling our ability to be innovative. It turns out that ideas don't spark like lightbulbs, genius creators are a myth, and setting up shop in front of a blank whiteboard without any prep work is a recipe for boring. 

So as we look to bring innovation to our work and our own lives, what can we do to break these bad habits? Associate professor George Newman joined the latest episode of the Rotman Executive Summary podcast to bust these persistent creativity myths and offer tangible tools to nurture your own creative prowess. 

Give it a listen above, catch up on the entire season below, or check it out on your favourite podcasting platform (Apple, Amazon, Spotify or YouTube). And, of course, don't forget to subscribe. 

Prefer to read than listen in? Check out the transcript on Simplecast. 

Did you know we have two podcast series? Rotman Visiting Experts catches up with authors from our acclaimed speaker series and is a must-listen for the leader looking for lifelong learning. Check it out on Spotify, Apple, Amazon or YouTube!