Behavioural Economics and Marketing Tax avoidance: How taxes and tariffs influence consumer choice Apr, 2025 | Article People who oppose a tax are more likely to change their shopping behaviour to avoid paying it, new research finds. Keywords: BEAR behavioural economics behavioural science consumer behaviour customer retention marketing media public policy Finance, Investing and Accounting Does a 'buy Canadian' strategy work for investing? Apr, 2025 | Article While consumers (and politicians) may be tempted to pursue purely home-grown investment strategies, the approach carries risks. Keywords: asset management consumer behaviour financial markets global economy investing stock exchange trade wealth creation Behavioural Economics and Marketing Fending off FOMO: What's the real driver behind the emotion? Apr, 2025 | Opinion Feeling the fear of missing out on something that’s not even fun? It’s not the event you’re missing, it’s the bonding. Keywords: behavioural economics consumer behaviour emotional intelligence marketing media mindfulness psychology Behavioural Economics and Marketing If everyone wants to be happy, why do we make choices that leave us unsatisfied? Mar, 2025 | Article By understanding how people make decisions, we can design better products, services and policies that align with consumer behaviour and enhance well-being. Keywords: BEAR behavioural economics behavioural science consumer behaviour creativity marketing media Rotman Management magazine AI, Analytics and Big Data Is Gen Z ready to embrace AI? It’s complicated… Feb, 2025 | Article As we step into a future where AI is integrated into every experience, the collective wisdom of Gen Z might just be the compass we need. Keywords: analytics artificial intelligence big data consumer behaviour creativity machine learning Rotman Management magazine youth Behavioural Economics and Marketing Retail karma: How guilt makes customers go easy on retailers Jan, 2025 | Article In the world of shopping, consumers subscribe to the notion of "what goes around, comes around." Following bad behaviour, they're more likely to treat their next destination more kindly, new research finds. Keywords: BEAR behavioural science consumer behaviour customer retention marketing media psychology strategy Behavioural Economics and Marketing Why Betty Crocker BBQ sauce wouldn’t sell: The unexpected challenges of being a 'female' brand Nov, 2024 | Article Brands that are anthropomorphized as "female" might struggle to break into new categories as consumers expect female brands to conform to gender stereotypes more than male ones, new research finds. Keywords: advertising branding consumer behaviour equality gender equality GATE inclusion Sustainability and Social Impact How does race influence entrepreneurial success? Sep, 2024 | Article On top of facing higher borrowing costs, Black-owned businesses are often forced to charge up to 41 per cent less than their neighbouring white counterparts, and consumer discrimination may be to blame. Keywords: consumer behaviour diversity equality global economy inclusion inclusive economy politics public policy Previous 1 2 3 4 5 ... Next
Finance, Investing and Accounting Does a 'buy Canadian' strategy work for investing? Apr, 2025 | Article While consumers (and politicians) may be tempted to pursue purely home-grown investment strategies, the approach carries risks. Keywords: asset management consumer behaviour financial markets global economy investing stock exchange trade wealth creation Behavioural Economics and Marketing Fending off FOMO: What's the real driver behind the emotion? Apr, 2025 | Opinion Feeling the fear of missing out on something that’s not even fun? It’s not the event you’re missing, it’s the bonding. Keywords: behavioural economics consumer behaviour emotional intelligence marketing media mindfulness psychology Behavioural Economics and Marketing If everyone wants to be happy, why do we make choices that leave us unsatisfied? Mar, 2025 | Article By understanding how people make decisions, we can design better products, services and policies that align with consumer behaviour and enhance well-being. Keywords: BEAR behavioural economics behavioural science consumer behaviour creativity marketing media Rotman Management magazine AI, Analytics and Big Data Is Gen Z ready to embrace AI? It’s complicated… Feb, 2025 | Article As we step into a future where AI is integrated into every experience, the collective wisdom of Gen Z might just be the compass we need. Keywords: analytics artificial intelligence big data consumer behaviour creativity machine learning Rotman Management magazine youth Behavioural Economics and Marketing Retail karma: How guilt makes customers go easy on retailers Jan, 2025 | Article In the world of shopping, consumers subscribe to the notion of "what goes around, comes around." Following bad behaviour, they're more likely to treat their next destination more kindly, new research finds. Keywords: BEAR behavioural science consumer behaviour customer retention marketing media psychology strategy Behavioural Economics and Marketing Why Betty Crocker BBQ sauce wouldn’t sell: The unexpected challenges of being a 'female' brand Nov, 2024 | Article Brands that are anthropomorphized as "female" might struggle to break into new categories as consumers expect female brands to conform to gender stereotypes more than male ones, new research finds. Keywords: advertising branding consumer behaviour equality gender equality GATE inclusion Sustainability and Social Impact How does race influence entrepreneurial success? Sep, 2024 | Article On top of facing higher borrowing costs, Black-owned businesses are often forced to charge up to 41 per cent less than their neighbouring white counterparts, and consumer discrimination may be to blame. Keywords: consumer behaviour diversity equality global economy inclusion inclusive economy politics public policy Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing Fending off FOMO: What's the real driver behind the emotion? Apr, 2025 | Opinion Feeling the fear of missing out on something that’s not even fun? It’s not the event you’re missing, it’s the bonding. Keywords: behavioural economics consumer behaviour emotional intelligence marketing media mindfulness psychology Behavioural Economics and Marketing If everyone wants to be happy, why do we make choices that leave us unsatisfied? Mar, 2025 | Article By understanding how people make decisions, we can design better products, services and policies that align with consumer behaviour and enhance well-being. Keywords: BEAR behavioural economics behavioural science consumer behaviour creativity marketing media Rotman Management magazine AI, Analytics and Big Data Is Gen Z ready to embrace AI? It’s complicated… Feb, 2025 | Article As we step into a future where AI is integrated into every experience, the collective wisdom of Gen Z might just be the compass we need. Keywords: analytics artificial intelligence big data consumer behaviour creativity machine learning Rotman Management magazine youth Behavioural Economics and Marketing Retail karma: How guilt makes customers go easy on retailers Jan, 2025 | Article In the world of shopping, consumers subscribe to the notion of "what goes around, comes around." Following bad behaviour, they're more likely to treat their next destination more kindly, new research finds. Keywords: BEAR behavioural science consumer behaviour customer retention marketing media psychology strategy Behavioural Economics and Marketing Why Betty Crocker BBQ sauce wouldn’t sell: The unexpected challenges of being a 'female' brand Nov, 2024 | Article Brands that are anthropomorphized as "female" might struggle to break into new categories as consumers expect female brands to conform to gender stereotypes more than male ones, new research finds. Keywords: advertising branding consumer behaviour equality gender equality GATE inclusion Sustainability and Social Impact How does race influence entrepreneurial success? Sep, 2024 | Article On top of facing higher borrowing costs, Black-owned businesses are often forced to charge up to 41 per cent less than their neighbouring white counterparts, and consumer discrimination may be to blame. Keywords: consumer behaviour diversity equality global economy inclusion inclusive economy politics public policy Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing If everyone wants to be happy, why do we make choices that leave us unsatisfied? Mar, 2025 | Article By understanding how people make decisions, we can design better products, services and policies that align with consumer behaviour and enhance well-being. Keywords: BEAR behavioural economics behavioural science consumer behaviour creativity marketing media Rotman Management magazine AI, Analytics and Big Data Is Gen Z ready to embrace AI? It’s complicated… Feb, 2025 | Article As we step into a future where AI is integrated into every experience, the collective wisdom of Gen Z might just be the compass we need. Keywords: analytics artificial intelligence big data consumer behaviour creativity machine learning Rotman Management magazine youth Behavioural Economics and Marketing Retail karma: How guilt makes customers go easy on retailers Jan, 2025 | Article In the world of shopping, consumers subscribe to the notion of "what goes around, comes around." Following bad behaviour, they're more likely to treat their next destination more kindly, new research finds. Keywords: BEAR behavioural science consumer behaviour customer retention marketing media psychology strategy Behavioural Economics and Marketing Why Betty Crocker BBQ sauce wouldn’t sell: The unexpected challenges of being a 'female' brand Nov, 2024 | Article Brands that are anthropomorphized as "female" might struggle to break into new categories as consumers expect female brands to conform to gender stereotypes more than male ones, new research finds. Keywords: advertising branding consumer behaviour equality gender equality GATE inclusion Sustainability and Social Impact How does race influence entrepreneurial success? Sep, 2024 | Article On top of facing higher borrowing costs, Black-owned businesses are often forced to charge up to 41 per cent less than their neighbouring white counterparts, and consumer discrimination may be to blame. Keywords: consumer behaviour diversity equality global economy inclusion inclusive economy politics public policy Previous 1 2 3 4 5 ... Next
AI, Analytics and Big Data Is Gen Z ready to embrace AI? It’s complicated… Feb, 2025 | Article As we step into a future where AI is integrated into every experience, the collective wisdom of Gen Z might just be the compass we need. Keywords: analytics artificial intelligence big data consumer behaviour creativity machine learning Rotman Management magazine youth Behavioural Economics and Marketing Retail karma: How guilt makes customers go easy on retailers Jan, 2025 | Article In the world of shopping, consumers subscribe to the notion of "what goes around, comes around." Following bad behaviour, they're more likely to treat their next destination more kindly, new research finds. Keywords: BEAR behavioural science consumer behaviour customer retention marketing media psychology strategy Behavioural Economics and Marketing Why Betty Crocker BBQ sauce wouldn’t sell: The unexpected challenges of being a 'female' brand Nov, 2024 | Article Brands that are anthropomorphized as "female" might struggle to break into new categories as consumers expect female brands to conform to gender stereotypes more than male ones, new research finds. Keywords: advertising branding consumer behaviour equality gender equality GATE inclusion Sustainability and Social Impact How does race influence entrepreneurial success? Sep, 2024 | Article On top of facing higher borrowing costs, Black-owned businesses are often forced to charge up to 41 per cent less than their neighbouring white counterparts, and consumer discrimination may be to blame. Keywords: consumer behaviour diversity equality global economy inclusion inclusive economy politics public policy Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing Retail karma: How guilt makes customers go easy on retailers Jan, 2025 | Article In the world of shopping, consumers subscribe to the notion of "what goes around, comes around." Following bad behaviour, they're more likely to treat their next destination more kindly, new research finds. Keywords: BEAR behavioural science consumer behaviour customer retention marketing media psychology strategy Behavioural Economics and Marketing Why Betty Crocker BBQ sauce wouldn’t sell: The unexpected challenges of being a 'female' brand Nov, 2024 | Article Brands that are anthropomorphized as "female" might struggle to break into new categories as consumers expect female brands to conform to gender stereotypes more than male ones, new research finds. Keywords: advertising branding consumer behaviour equality gender equality GATE inclusion Sustainability and Social Impact How does race influence entrepreneurial success? Sep, 2024 | Article On top of facing higher borrowing costs, Black-owned businesses are often forced to charge up to 41 per cent less than their neighbouring white counterparts, and consumer discrimination may be to blame. Keywords: consumer behaviour diversity equality global economy inclusion inclusive economy politics public policy Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing Why Betty Crocker BBQ sauce wouldn’t sell: The unexpected challenges of being a 'female' brand Nov, 2024 | Article Brands that are anthropomorphized as "female" might struggle to break into new categories as consumers expect female brands to conform to gender stereotypes more than male ones, new research finds. Keywords: advertising branding consumer behaviour equality gender equality GATE inclusion Sustainability and Social Impact How does race influence entrepreneurial success? Sep, 2024 | Article On top of facing higher borrowing costs, Black-owned businesses are often forced to charge up to 41 per cent less than their neighbouring white counterparts, and consumer discrimination may be to blame. Keywords: consumer behaviour diversity equality global economy inclusion inclusive economy politics public policy Previous 1 2 3 4 5 ... Next
Sustainability and Social Impact How does race influence entrepreneurial success? Sep, 2024 | Article On top of facing higher borrowing costs, Black-owned businesses are often forced to charge up to 41 per cent less than their neighbouring white counterparts, and consumer discrimination may be to blame. Keywords: consumer behaviour diversity equality global economy inclusion inclusive economy politics public policy Previous 1 2 3 4 5 ... Next