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Why are some commercials just so bad? How will AI change advertising? And how do marketers know what I want, anyway? Professor David Soberman answers these questions and more on the latest Rotman Office Hours.

Evidence is mounting that AI will have the greatest impact on tasks performed by high-wage workers — and will provide new opportunities for those at the lower end of the scale.

A new study finds that new-to-the-workforce employees might make less-than-optimal choices when it comes to their benefits packages when faced with too much information. How can employers and employees address that risk?

Just because consumers are nudged to buy a product, doesn't meant they'll use it long-term. New research finds that when steered towards making a purchase, people likely abandon it sooner. What does this mean for marketers?

When it comes to crowdfunding, too much choice is a bad thing. New research on rewards-for-donation sites finds the "sweet spot" for attracting potential funders.

New research questions strongly-held assumptions about how spikes in demand can affect a firm’s profitability.

Despite their accessibility, social media stock tips could be detrimental to your wealth, research shows.

Gifts play a huge role in relationship building, and there is a way to get better at the process. Assistant professor Cindy Chan joined the Executive Summary podcast to explain how.