Behavioural Economics and Marketing A new framework for to combat antiscience attitudes: What businesses need to know Mar, 2023 | Article Counter skepticism towards science by highlighting messenger experience, scientific process, and trusted community members. Rotman's Spike Lee shares practical tips for delivering scientific information to diverse audiences. Keywords: climate change consumer behaviour COVID-19 crisis management education and training healthcare psychology public policy AI, Analytics and Big Data 5 myths about Gender Analytics Feb, 2023 | Article It's tempting to think that an inclusive approach to analytics is just an add-on to a day-to-day job, or worse, isn't profitable. But those are all just myths, say GATE's Sarah Kaplan and Lechin Lu. Keywords: analytics consumer behaviour employment gender equality GATE inclusion inclusive economy wealth creation Behavioural Economics and Marketing When it comes to politics, it may pay to be nice Feb, 2023 | Article As the U.S. presidential primaries kick off, candidates should take heed: you can attract more social media followers with civility than nasty comments, new research finds. Keywords: behavioural science consumer behaviour emotional intelligence ethics government networking social media Efficiency and Operational Performance Why restaurants should prioritize walk-ins to keep customers happy Jan, 2023 | Article When it comes to ordering food at a restaurant, does prioritizing online and mobile orders create a worse experience for walk-in customers? New research suggests yes. Keywords: behavioural economics behavioural science best practices business design consumer behaviour innovation operational performance time management Talent Management and Inclusion Gender pay gap and consumer behavior: How women's earnings affect buying decisions Jan, 2023 | Article Companies that pay women less than men might see a decline in sales and consumer sentiment — particularly among women, new research finds. Keywords: business ethics consumer behaviour customer retention economics employment equality inclusive economy talent management Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Keywords: advertising behavioural economics behavioural science best practices branding consumer behaviour marketing psychology Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Finance, Investing and Accounting Here’s what happens the day after the clocks change Oct, 2022 | Opinion Daylight savings time has an impact on the stock market, part of a larger phenomenon in which the biological effects of sleep changes have negative implications across the wider economy. Keywords: behavioural economics behavioural science consumer behaviour decision making financial markets psychology stock exchange Previous 1 2 3 4 5 ... Next
AI, Analytics and Big Data 5 myths about Gender Analytics Feb, 2023 | Article It's tempting to think that an inclusive approach to analytics is just an add-on to a day-to-day job, or worse, isn't profitable. But those are all just myths, say GATE's Sarah Kaplan and Lechin Lu. Keywords: analytics consumer behaviour employment gender equality GATE inclusion inclusive economy wealth creation Behavioural Economics and Marketing When it comes to politics, it may pay to be nice Feb, 2023 | Article As the U.S. presidential primaries kick off, candidates should take heed: you can attract more social media followers with civility than nasty comments, new research finds. Keywords: behavioural science consumer behaviour emotional intelligence ethics government networking social media Efficiency and Operational Performance Why restaurants should prioritize walk-ins to keep customers happy Jan, 2023 | Article When it comes to ordering food at a restaurant, does prioritizing online and mobile orders create a worse experience for walk-in customers? New research suggests yes. Keywords: behavioural economics behavioural science best practices business design consumer behaviour innovation operational performance time management Talent Management and Inclusion Gender pay gap and consumer behavior: How women's earnings affect buying decisions Jan, 2023 | Article Companies that pay women less than men might see a decline in sales and consumer sentiment — particularly among women, new research finds. Keywords: business ethics consumer behaviour customer retention economics employment equality inclusive economy talent management Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Keywords: advertising behavioural economics behavioural science best practices branding consumer behaviour marketing psychology Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Finance, Investing and Accounting Here’s what happens the day after the clocks change Oct, 2022 | Opinion Daylight savings time has an impact on the stock market, part of a larger phenomenon in which the biological effects of sleep changes have negative implications across the wider economy. Keywords: behavioural economics behavioural science consumer behaviour decision making financial markets psychology stock exchange Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing When it comes to politics, it may pay to be nice Feb, 2023 | Article As the U.S. presidential primaries kick off, candidates should take heed: you can attract more social media followers with civility than nasty comments, new research finds. Keywords: behavioural science consumer behaviour emotional intelligence ethics government networking social media Efficiency and Operational Performance Why restaurants should prioritize walk-ins to keep customers happy Jan, 2023 | Article When it comes to ordering food at a restaurant, does prioritizing online and mobile orders create a worse experience for walk-in customers? New research suggests yes. Keywords: behavioural economics behavioural science best practices business design consumer behaviour innovation operational performance time management Talent Management and Inclusion Gender pay gap and consumer behavior: How women's earnings affect buying decisions Jan, 2023 | Article Companies that pay women less than men might see a decline in sales and consumer sentiment — particularly among women, new research finds. Keywords: business ethics consumer behaviour customer retention economics employment equality inclusive economy talent management Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Keywords: advertising behavioural economics behavioural science best practices branding consumer behaviour marketing psychology Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Finance, Investing and Accounting Here’s what happens the day after the clocks change Oct, 2022 | Opinion Daylight savings time has an impact on the stock market, part of a larger phenomenon in which the biological effects of sleep changes have negative implications across the wider economy. Keywords: behavioural economics behavioural science consumer behaviour decision making financial markets psychology stock exchange Previous 1 2 3 4 5 ... Next
Efficiency and Operational Performance Why restaurants should prioritize walk-ins to keep customers happy Jan, 2023 | Article When it comes to ordering food at a restaurant, does prioritizing online and mobile orders create a worse experience for walk-in customers? New research suggests yes. Keywords: behavioural economics behavioural science best practices business design consumer behaviour innovation operational performance time management Talent Management and Inclusion Gender pay gap and consumer behavior: How women's earnings affect buying decisions Jan, 2023 | Article Companies that pay women less than men might see a decline in sales and consumer sentiment — particularly among women, new research finds. Keywords: business ethics consumer behaviour customer retention economics employment equality inclusive economy talent management Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Keywords: advertising behavioural economics behavioural science best practices branding consumer behaviour marketing psychology Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Finance, Investing and Accounting Here’s what happens the day after the clocks change Oct, 2022 | Opinion Daylight savings time has an impact on the stock market, part of a larger phenomenon in which the biological effects of sleep changes have negative implications across the wider economy. Keywords: behavioural economics behavioural science consumer behaviour decision making financial markets psychology stock exchange Previous 1 2 3 4 5 ... Next
Talent Management and Inclusion Gender pay gap and consumer behavior: How women's earnings affect buying decisions Jan, 2023 | Article Companies that pay women less than men might see a decline in sales and consumer sentiment — particularly among women, new research finds. Keywords: business ethics consumer behaviour customer retention economics employment equality inclusive economy talent management Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Keywords: advertising behavioural economics behavioural science best practices branding consumer behaviour marketing psychology Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Finance, Investing and Accounting Here’s what happens the day after the clocks change Oct, 2022 | Opinion Daylight savings time has an impact on the stock market, part of a larger phenomenon in which the biological effects of sleep changes have negative implications across the wider economy. Keywords: behavioural economics behavioural science consumer behaviour decision making financial markets psychology stock exchange Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Keywords: advertising behavioural economics behavioural science best practices branding consumer behaviour marketing psychology Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Finance, Investing and Accounting Here’s what happens the day after the clocks change Oct, 2022 | Opinion Daylight savings time has an impact on the stock market, part of a larger phenomenon in which the biological effects of sleep changes have negative implications across the wider economy. Keywords: behavioural economics behavioural science consumer behaviour decision making financial markets psychology stock exchange Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Nov, 2022 | Podcast In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Finance, Investing and Accounting Here’s what happens the day after the clocks change Oct, 2022 | Opinion Daylight savings time has an impact on the stock market, part of a larger phenomenon in which the biological effects of sleep changes have negative implications across the wider economy. Keywords: behavioural economics behavioural science consumer behaviour decision making financial markets psychology stock exchange Previous 1 2 3 4 5 ... Next
Finance, Investing and Accounting Here’s what happens the day after the clocks change Oct, 2022 | Opinion Daylight savings time has an impact on the stock market, part of a larger phenomenon in which the biological effects of sleep changes have negative implications across the wider economy. Keywords: behavioural economics behavioural science consumer behaviour decision making financial markets psychology stock exchange Previous 1 2 3 4 5 ... Next