Research Keyword

Counter skepticism towards science by highlighting messenger experience, scientific process, and trusted community members. Rotman's Spike Lee shares practical tips for delivering scientific information to diverse audiences.

It's tempting to think that an inclusive approach to analytics is just an add-on to a day-to-day job, or worse, isn't profitable. But those are all just myths, say GATE's Sarah Kaplan and Lechin Lu.

As the U.S. presidential primaries kick off, candidates should take heed: you can attract more social media followers with civility than nasty comments, new research finds.

When it comes to ordering food at a restaurant, does prioritizing online and mobile orders create a worse experience for walk-in customers? New research suggests yes.

Companies that pay women less than men might see a decline in sales and consumer sentiment — particularly among women, new research finds.

Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script?

In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today.

Daylight savings time has an impact on the stock market, part of a larger phenomenon in which the biological effects of sleep changes have negative implications across the wider economy.