Economics, Trade and Policy (Almost) everything you wanted to know about micro-economics, but were too afraid to ask Aug, 2023 | Video Professor Heski Bar-Isaac joins Rotman Office Hours to answer your questions. Keywords: consumer behaviour economics emerging markets financial markets operational design operational performance public sector supply chain management Behavioural Economics and Marketing Ask our experts: Can you change people's behaviour? Aug, 2023 | Video Can you just pay people to change? Why are new year's resolutions so hard? And is a carrot better than a stick? Professor Dilip Soman answers your questions in our new video series, Rotman Office Hours. Keywords: behavioural economics behavioural science consumer behaviour decision making mindfulness psychology savings time management Behavioural Economics and Marketing Retailers can offset revenue lost from returns with gift cards Aug, 2023 | Article Sending the shoes back? How about this lovely gift card? To address the US$816 billion in lost revenue, retailers should look at improving their cross-selling efforts, new research finds. Keywords: behavioural economics behavioural science consumer behaviour customer retention growth marketing psychology value creation Sustainability and Social Impact Dollar for dollar: How a growing number of dollar stores negatively impacts food security Jul, 2023 | Article The rapid expansion of dollar chains in the U.S. is causing neighbourhood grocers to shutter, impacting low-income households most, new research finds. Keywords: business design business ethics cities consumer behaviour corporate social responsibility public policy social impact sustainability Sustainability and Social Impact Lessons in leadership from sustainability pioneers Jul, 2023 | Opinion What can we learn from the CEOs of Unilever, Interface and BlackRock? They see the business up-side in a green future, for one thing. Keywords: climate change consumer behaviour disruption financial markets innovation philanthropy social impact social movements Behavioural Economics and Marketing When you have a new product launch, should you go big or more targeted? Jun, 2023 | Article How companies plan their marketing spend can impact long-term category growth, a recent study finds. Keywords: advertising branding consumer behaviour marketing media social media start-ups value creation Behavioural Economics and Marketing How historical memories shape consumer choices May, 2023 | Article Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. With such a lasting influence, how can brands navigate historical events? Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Behavioural Economics and Marketing One consumer group has the power to influence product pricing, research reveals May, 2023 | Opinion More and more consumers are engaging in showrooming, the practice of visiting brick-and-mortar retail stores to research a product before buying it elsewhere at a lower price. Keywords: behavioural economics behavioural science consumer behaviour decision making marketing operational design strategy technology Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing Ask our experts: Can you change people's behaviour? Aug, 2023 | Video Can you just pay people to change? Why are new year's resolutions so hard? And is a carrot better than a stick? Professor Dilip Soman answers your questions in our new video series, Rotman Office Hours. Keywords: behavioural economics behavioural science consumer behaviour decision making mindfulness psychology savings time management Behavioural Economics and Marketing Retailers can offset revenue lost from returns with gift cards Aug, 2023 | Article Sending the shoes back? How about this lovely gift card? To address the US$816 billion in lost revenue, retailers should look at improving their cross-selling efforts, new research finds. Keywords: behavioural economics behavioural science consumer behaviour customer retention growth marketing psychology value creation Sustainability and Social Impact Dollar for dollar: How a growing number of dollar stores negatively impacts food security Jul, 2023 | Article The rapid expansion of dollar chains in the U.S. is causing neighbourhood grocers to shutter, impacting low-income households most, new research finds. Keywords: business design business ethics cities consumer behaviour corporate social responsibility public policy social impact sustainability Sustainability and Social Impact Lessons in leadership from sustainability pioneers Jul, 2023 | Opinion What can we learn from the CEOs of Unilever, Interface and BlackRock? They see the business up-side in a green future, for one thing. Keywords: climate change consumer behaviour disruption financial markets innovation philanthropy social impact social movements Behavioural Economics and Marketing When you have a new product launch, should you go big or more targeted? Jun, 2023 | Article How companies plan their marketing spend can impact long-term category growth, a recent study finds. Keywords: advertising branding consumer behaviour marketing media social media start-ups value creation Behavioural Economics and Marketing How historical memories shape consumer choices May, 2023 | Article Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. With such a lasting influence, how can brands navigate historical events? Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Behavioural Economics and Marketing One consumer group has the power to influence product pricing, research reveals May, 2023 | Opinion More and more consumers are engaging in showrooming, the practice of visiting brick-and-mortar retail stores to research a product before buying it elsewhere at a lower price. Keywords: behavioural economics behavioural science consumer behaviour decision making marketing operational design strategy technology Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing Retailers can offset revenue lost from returns with gift cards Aug, 2023 | Article Sending the shoes back? How about this lovely gift card? To address the US$816 billion in lost revenue, retailers should look at improving their cross-selling efforts, new research finds. Keywords: behavioural economics behavioural science consumer behaviour customer retention growth marketing psychology value creation Sustainability and Social Impact Dollar for dollar: How a growing number of dollar stores negatively impacts food security Jul, 2023 | Article The rapid expansion of dollar chains in the U.S. is causing neighbourhood grocers to shutter, impacting low-income households most, new research finds. Keywords: business design business ethics cities consumer behaviour corporate social responsibility public policy social impact sustainability Sustainability and Social Impact Lessons in leadership from sustainability pioneers Jul, 2023 | Opinion What can we learn from the CEOs of Unilever, Interface and BlackRock? They see the business up-side in a green future, for one thing. Keywords: climate change consumer behaviour disruption financial markets innovation philanthropy social impact social movements Behavioural Economics and Marketing When you have a new product launch, should you go big or more targeted? Jun, 2023 | Article How companies plan their marketing spend can impact long-term category growth, a recent study finds. Keywords: advertising branding consumer behaviour marketing media social media start-ups value creation Behavioural Economics and Marketing How historical memories shape consumer choices May, 2023 | Article Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. With such a lasting influence, how can brands navigate historical events? Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Behavioural Economics and Marketing One consumer group has the power to influence product pricing, research reveals May, 2023 | Opinion More and more consumers are engaging in showrooming, the practice of visiting brick-and-mortar retail stores to research a product before buying it elsewhere at a lower price. Keywords: behavioural economics behavioural science consumer behaviour decision making marketing operational design strategy technology Previous 1 2 3 4 5 ... Next
Sustainability and Social Impact Dollar for dollar: How a growing number of dollar stores negatively impacts food security Jul, 2023 | Article The rapid expansion of dollar chains in the U.S. is causing neighbourhood grocers to shutter, impacting low-income households most, new research finds. Keywords: business design business ethics cities consumer behaviour corporate social responsibility public policy social impact sustainability Sustainability and Social Impact Lessons in leadership from sustainability pioneers Jul, 2023 | Opinion What can we learn from the CEOs of Unilever, Interface and BlackRock? They see the business up-side in a green future, for one thing. Keywords: climate change consumer behaviour disruption financial markets innovation philanthropy social impact social movements Behavioural Economics and Marketing When you have a new product launch, should you go big or more targeted? Jun, 2023 | Article How companies plan their marketing spend can impact long-term category growth, a recent study finds. Keywords: advertising branding consumer behaviour marketing media social media start-ups value creation Behavioural Economics and Marketing How historical memories shape consumer choices May, 2023 | Article Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. With such a lasting influence, how can brands navigate historical events? Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Behavioural Economics and Marketing One consumer group has the power to influence product pricing, research reveals May, 2023 | Opinion More and more consumers are engaging in showrooming, the practice of visiting brick-and-mortar retail stores to research a product before buying it elsewhere at a lower price. Keywords: behavioural economics behavioural science consumer behaviour decision making marketing operational design strategy technology Previous 1 2 3 4 5 ... Next
Sustainability and Social Impact Lessons in leadership from sustainability pioneers Jul, 2023 | Opinion What can we learn from the CEOs of Unilever, Interface and BlackRock? They see the business up-side in a green future, for one thing. Keywords: climate change consumer behaviour disruption financial markets innovation philanthropy social impact social movements Behavioural Economics and Marketing When you have a new product launch, should you go big or more targeted? Jun, 2023 | Article How companies plan their marketing spend can impact long-term category growth, a recent study finds. Keywords: advertising branding consumer behaviour marketing media social media start-ups value creation Behavioural Economics and Marketing How historical memories shape consumer choices May, 2023 | Article Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. With such a lasting influence, how can brands navigate historical events? Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Behavioural Economics and Marketing One consumer group has the power to influence product pricing, research reveals May, 2023 | Opinion More and more consumers are engaging in showrooming, the practice of visiting brick-and-mortar retail stores to research a product before buying it elsewhere at a lower price. Keywords: behavioural economics behavioural science consumer behaviour decision making marketing operational design strategy technology Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing When you have a new product launch, should you go big or more targeted? Jun, 2023 | Article How companies plan their marketing spend can impact long-term category growth, a recent study finds. Keywords: advertising branding consumer behaviour marketing media social media start-ups value creation Behavioural Economics and Marketing How historical memories shape consumer choices May, 2023 | Article Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. With such a lasting influence, how can brands navigate historical events? Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Behavioural Economics and Marketing One consumer group has the power to influence product pricing, research reveals May, 2023 | Opinion More and more consumers are engaging in showrooming, the practice of visiting brick-and-mortar retail stores to research a product before buying it elsewhere at a lower price. Keywords: behavioural economics behavioural science consumer behaviour decision making marketing operational design strategy technology Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing How historical memories shape consumer choices May, 2023 | Article Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. With such a lasting influence, how can brands navigate historical events? Keywords: behavioural science branding collaboration conflict management consumer behaviour global economy marketing media Behavioural Economics and Marketing One consumer group has the power to influence product pricing, research reveals May, 2023 | Opinion More and more consumers are engaging in showrooming, the practice of visiting brick-and-mortar retail stores to research a product before buying it elsewhere at a lower price. Keywords: behavioural economics behavioural science consumer behaviour decision making marketing operational design strategy technology Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing One consumer group has the power to influence product pricing, research reveals May, 2023 | Opinion More and more consumers are engaging in showrooming, the practice of visiting brick-and-mortar retail stores to research a product before buying it elsewhere at a lower price. Keywords: behavioural economics behavioural science consumer behaviour decision making marketing operational design strategy technology Previous 1 2 3 4 5 ... Next