Rotman Insights Hub | University of Toronto - Rotman School of Management
Groundbreaking ideas and research for engaged leaders
Rotman Insights Hub | University of Toronto - Rotman School of Management
Rotman Insights Hub | University of Toronto - Rotman School of Management Groundbreaking ideas and research for engaged leaders
Rotman Insights Hub | University of Toronto - Rotman School of Management

Unlocking success: Why your IP strategy could make or break your business

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Intellectual property may not be glamorous, but it’s essential to future business success. Professor Alberto Galasso explains how the right IP strategy can drive growth — or hold your business back— on the latest Rotman Executive Summary.

Alberto Galasso

While plenty goes into shaping a company's approach to innovation, for professor Alberto Galasso, there's an overlooked element that needs more discussion: the IP strategy. 

Not only can IP protection, like copyright and patents, safeguard a company's product, it can also determine things like venture capital funding success, investor confidence and market strength. A solid plan to protect intellectual property can make it easier to share ideas openly, and get ideas in return. So how can organizations get it right? Give the latest episode a listen above, or catch up on the full season below. 

And make sure to subscribe to the podcast on Spotify, Apple Podcast and Amazon now.

Prefer to read rather than listen? Check out the transcript. 

Alberto Galasso is a professor of strategic management at the Rotman School of Management. 
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