Groundbreaking ideas and research for engaged leaders
Rotman Insights Hub | University of Toronto - Rotman School of Management Groundbreaking ideas and research for engaged leaders
Rotman Insights Hub | University of Toronto - Rotman School of Management

The secret to changing people's minds

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David McRaney

The world feels more divided than ever. Left versus right. Anti-vaxxer versus doctors. Marvel versus DC. But can you change someone's mind and bring them over to your side?

Author and journalist David McRaney joins Rotman Visiting Experts to talk about his latest book How Minds Changewhich explores why we dig into our beliefs and how, with the right approach, we can actually change people's minds, including our own.

Join us next month as we talk to professor Kelly Richmond Pope about why fraud is so pervasive, and how companies can get better at addressing the issue. 

New episodes of Rotman Visiting Experts are released monthly on Spotify and Apple Podcasts. Desktop listeners can also tune in on Simplecast.

Would you rather read than listen in? You can read the full transcript here


David McRaney is a bestselling author, journalist and host of the You Are Not So Smart podcast.