Moonshots: achieving breakthrough innovation in established organizations

Groundbreaking ideas and research for engaged leaders

Moonshots: achieving breakthrough innovation in established organizations Jan, 2018 Video Creativity, Innovation and Business Design Read time: Embracing a transformative goal is one way to move a legacy business from the brink of disruption to a strong new business model. Anita M. McGahan is the Rotman chair in management and professor of strategic management at the Rotman School of Management, with cross-appointments to the University of Toronto’s Munk School of Global Affairs and the faculty of medicine’s department of physiology. Keywords: competition corporate culture corporate longevity creative destruction disruption entrepreneurship innovation strategy

Moonshots: achieving breakthrough innovation in established organizations

Jan, 2018
Video
Creativity, Innovation and Business Design

Read time:

Embracing a transformative goal is one way to move a legacy business from the brink of disruption to a strong new business model.

Anita M. McGahan

Anita M. McGahan is the Rotman chair in management and professor of strategic management at the Rotman School of Management, with cross-appointments to the University of Toronto’s Munk School of Global Affairs and the faculty of medicine’s department of physiology.

Keywords:

Moonshots: achieving breakthrough innovation in established organizations

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