What the masters of comedy can teach you about breaking rules

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Shtick to Business: what the masters of comedy can teach you about breaking rules, being fearless, and building a serious career Dec, 2020 Video Behavioural Economics and Marketing Read time: What do comedians know about killing it in business? A behavioural economist who teaches MBAs by day and decodes comedy by night has the answer. Peter McGraw is a marketing and psychology professor at the Leeds School of Business and the department of psychology and neuroscience at University of Colorado Boulder. He is the co-creator of the Benign Violation Theory, and more than 800,000 people have watched his TEDx talk, What makes things funny? Peter is the author of Shtick to Business and The Humor Code. He also hosts I'm Not Joking, a podcast that looks at the lives of funny people from entertainment, business, science, and the arts. Keywords: behavioural economics behavioural science consumer behaviour decision making organizational behaviour psychology

Shtick to Business: what the masters of comedy can teach you about breaking rules, being fearless, and building a serious career

Read time:

What do comedians know about killing it in business? A behavioural economist who teaches MBAs by day and decodes comedy by night has the answer.

Peter McGraw

Peter McGraw is a marketing and psychology professor at the Leeds School of Business and the department of psychology and neuroscience at University of Colorado Boulder. He is the co-creator of the Benign Violation Theory, and more than 800,000 people have watched his TEDx talk, What makes things funny? Peter is the author of Shtick to Business and The Humor Code. He also hosts I'm Not Joking, a podcast that looks at the lives of funny people from entertainment, business, science, and the arts.

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Shtick to Business: what the masters of comedy can teach you about breaking rules, being fearless, and building a serious career

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