Rotman Insights Hub | University of Toronto - Rotman School of Management
Groundbreaking ideas and research for engaged leaders
Rotman Insights Hub | University of Toronto - Rotman School of Management
Rotman Insights Hub | University of Toronto - Rotman School of Management Groundbreaking ideas and research for engaged leaders
Rotman Insights Hub | University of Toronto - Rotman School of Management

Nudge’s evil cousin: sludge

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A discussion of the pressing need for organizations to understand human behaviour and how sludge — the opposite of a healthy nudge — can get in the way of value creation.

Dilip Soman

headshot of Dilip SomanDilip Soman is the Canada research chair in behavioural science and economics at the Rotman School of Management and serves as founding director of the Behavioural Economics in Action Research Centre at Rotman (BEAR). He is the author of The Last Mile: Creating Social and Economic Value Through Behavioural Insights (Rotman-UTP Publishing, 2015) and teaches a massive open online course (MOOC) titled BE101X: Behavioural Economics in Action on EdX.
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