A discussion of the pressing need for organizations to understand human behaviour and how sludge – the opposite of a healthy nudge – can get in the way of value creation.
Dilip Soman is the Canada Research Chair in Behavioural Science and Economics at the Rotman School of Management and serves as Founding Director of the Behavioural Economics in Action Research Centre at Rotman (BEAR). He is the author of The Last Mile: Creating Social and Economic Value Through Behavioural Insights (Rotman-UTP Publishing, 2015) and teaches a massive open online course (MOOC) titled “BE101X: Behavioural Economics in Action” on EdX.