Rotman Insights Hub | University of Toronto - Rotman School of Management
Groundbreaking ideas and research for engaged leaders
Rotman Insights Hub | University of Toronto - Rotman School of Management
Rotman Insights Hub | University of Toronto - Rotman School of Management Groundbreaking ideas and research for engaged leaders
Rotman Insights Hub | University of Toronto - Rotman School of Management

Ask our experts: Can you change people's behaviour?

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Can you just pay people to change? Why are new year's resolutions so hard? And is a carrot better than a stick? Professor Dilip Soman answers your questions in our new video series, Rotman Office Hours.

Dilip Soman

Why do people pick vanilla? How much small talk is too much small talk? What exactly is a mutual fund? 

Rotman faculty prove there are no silly questions, and we're launching a new video series — Rotman Office Hours — to provide answers to those weird, pressing and meaningful quandaries.  

Kicking things off, professor Dilip Soman joins us to talk about behavioural change, exploring everything from how to get resolutions to stick, why it's probably not a good idea to pay people to change their behaviour, and more. 

Stay tuned to our YouTube channel and the Rotman Insights Hub newsletter for the next videos in the series, tackling micro-economics, banking and mutual funds, and career development. 

Dilip Soman holds the Canada research chair in behavioural science and economics, is a professor of marketing at the Rotman School and is the founding director of BEAR.
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