Research Contributor

Can you just pay people to change? Why are new year's resolutions so hard? And is a carrot better than a stick? Professor Dilip Soman answers your questions in our new video series, Rotman Office Hours.

What is the “ostrich effect”? And does making info easier to find help us fight our instincts to bury our heads in the sand?

If rationality leads to better choices in our personal and public lives — and is the ultimate drive of social justice and moral progress — why does so much of human behaviour seem to defy logic? Harvard professor Steven Pinker shares insights from his latest book.

While we may not stick to all of our resolutions, there are key times of the year when we are more likely to turn the page on the past and change our behaviour.

Mental health policy, especially during the COVID-19 pandemic, needs to start embracing models and frameworks from other disciplines — in particular, the field of behavioural science.

Your customers, stakeholders and employees are human, and companies that understand this — and plan for it — have a leg up. Professor Dilip Soman explains how.

Financial literacy is essential to help Canadians make choices and manage their money wisely. Read about how it helps make a simpler financial landscape.

A discussion of the pressing need for organizations to understand human behaviour and how sludge — the opposite of a healthy nudge — can get in the way of value creation.