Behavioural Economics and Marketing Retailers can offset revenue lost from returns with gift cards Aug, 2023 | Article Sending the shoes back? How about this lovely gift card? To address the US$816 billion in lost revenue, retailers should look at improving their cross-selling efforts, new research finds. Keywords: behavioural economics behavioural science consumer behaviour customer retention growth marketing psychology value creation Strategy and Value Creation Corporate values deserve special consideration, and demand authenticity Apr, 2023 | Article Organizations that know what they stand for are rewarded by employees, but it must come from an honest place, new research finds. Keywords: best practices branding consumer behaviour corporate social responsibility customer retention ethics strategy talent management Talent Management and Inclusion Gender pay gap and consumer behavior: How women's earnings affect buying decisions Jan, 2023 | Article Companies that pay women less than men might see a decline in sales and consumer sentiment — particularly among women, new research finds. Keywords: business ethics consumer behaviour customer retention economics employment equality inclusive economy talent management Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Behavioural Economics and Marketing Ratings game: How social learning impacts our online choices Aug, 2022 | Article There's good reason to chase those digital stars. Even though online reviews are highly personal and subjective, they have an outsized impact on consumer behaviour. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention growth psychology social media Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Behavioural Economics and Marketing The timeless power of social norms May, 2020 | Video As social animals, we have a strong incentive to fit in. Companies and governments looking to nudge behaviour in one direction or another can tap into our desire for social approval in order to drive positive social change. Keywords: behavioural economics behavioural science consumer behaviour customer retention decision making marketing psychology Previous 1 2 Next
Strategy and Value Creation Corporate values deserve special consideration, and demand authenticity Apr, 2023 | Article Organizations that know what they stand for are rewarded by employees, but it must come from an honest place, new research finds. Keywords: best practices branding consumer behaviour corporate social responsibility customer retention ethics strategy talent management Talent Management and Inclusion Gender pay gap and consumer behavior: How women's earnings affect buying decisions Jan, 2023 | Article Companies that pay women less than men might see a decline in sales and consumer sentiment — particularly among women, new research finds. Keywords: business ethics consumer behaviour customer retention economics employment equality inclusive economy talent management Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Behavioural Economics and Marketing Ratings game: How social learning impacts our online choices Aug, 2022 | Article There's good reason to chase those digital stars. Even though online reviews are highly personal and subjective, they have an outsized impact on consumer behaviour. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention growth psychology social media Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Behavioural Economics and Marketing The timeless power of social norms May, 2020 | Video As social animals, we have a strong incentive to fit in. Companies and governments looking to nudge behaviour in one direction or another can tap into our desire for social approval in order to drive positive social change. Keywords: behavioural economics behavioural science consumer behaviour customer retention decision making marketing psychology Previous 1 2 Next
Talent Management and Inclusion Gender pay gap and consumer behavior: How women's earnings affect buying decisions Jan, 2023 | Article Companies that pay women less than men might see a decline in sales and consumer sentiment — particularly among women, new research finds. Keywords: business ethics consumer behaviour customer retention economics employment equality inclusive economy talent management Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Behavioural Economics and Marketing Ratings game: How social learning impacts our online choices Aug, 2022 | Article There's good reason to chase those digital stars. Even though online reviews are highly personal and subjective, they have an outsized impact on consumer behaviour. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention growth psychology social media Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Behavioural Economics and Marketing The timeless power of social norms May, 2020 | Video As social animals, we have a strong incentive to fit in. Companies and governments looking to nudge behaviour in one direction or another can tap into our desire for social approval in order to drive positive social change. Keywords: behavioural economics behavioural science consumer behaviour customer retention decision making marketing psychology Previous 1 2 Next
Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Behavioural Economics and Marketing Ratings game: How social learning impacts our online choices Aug, 2022 | Article There's good reason to chase those digital stars. Even though online reviews are highly personal and subjective, they have an outsized impact on consumer behaviour. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention growth psychology social media Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Behavioural Economics and Marketing The timeless power of social norms May, 2020 | Video As social animals, we have a strong incentive to fit in. Companies and governments looking to nudge behaviour in one direction or another can tap into our desire for social approval in order to drive positive social change. Keywords: behavioural economics behavioural science consumer behaviour customer retention decision making marketing psychology Previous 1 2 Next
Behavioural Economics and Marketing Ratings game: How social learning impacts our online choices Aug, 2022 | Article There's good reason to chase those digital stars. Even though online reviews are highly personal and subjective, they have an outsized impact on consumer behaviour. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention growth psychology social media Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Behavioural Economics and Marketing The timeless power of social norms May, 2020 | Video As social animals, we have a strong incentive to fit in. Companies and governments looking to nudge behaviour in one direction or another can tap into our desire for social approval in order to drive positive social change. Keywords: behavioural economics behavioural science consumer behaviour customer retention decision making marketing psychology Previous 1 2 Next
Behavioural Economics and Marketing Why rebrands fail Apr, 2022 | Book When it comes to customer retention, familiarity trumps radical reinvention. Roger Martin explores how to do it properly in his latest book. Keywords: behavioural science branding consumer behaviour creativity customer retention growth marketing psychology Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Behavioural Economics and Marketing The timeless power of social norms May, 2020 | Video As social animals, we have a strong incentive to fit in. Companies and governments looking to nudge behaviour in one direction or another can tap into our desire for social approval in order to drive positive social change. Keywords: behavioural economics behavioural science consumer behaviour customer retention decision making marketing psychology Previous 1 2 Next
Behavioural Economics and Marketing 5 things driving consumer behaviour now Feb, 2022 | Video COVID-19 changed the way people shop, and 40 per cent of consumers believe brands didn't step up to address those evolving needs. Accenture's Ryan McCracken breaks down what motivates them to buy now. Keywords: advertising behavioural science branding consumer behaviour COVID-19 customer retention marketing strategy Behavioural Economics and Marketing The timeless power of social norms May, 2020 | Video As social animals, we have a strong incentive to fit in. Companies and governments looking to nudge behaviour in one direction or another can tap into our desire for social approval in order to drive positive social change. Keywords: behavioural economics behavioural science consumer behaviour customer retention decision making marketing psychology Previous 1 2 Next
Behavioural Economics and Marketing The timeless power of social norms May, 2020 | Video As social animals, we have a strong incentive to fit in. Companies and governments looking to nudge behaviour in one direction or another can tap into our desire for social approval in order to drive positive social change. Keywords: behavioural economics behavioural science consumer behaviour customer retention decision making marketing psychology Previous 1 2 Next