The Catalyst: How to Change Anyone’s Mind

Groundbreaking ideas and research for engaged leaders

The Catalyst: How to Change Anyone’s Mind Sep, 2020 Video Strategy and Value Creation Read time: Whether you’re trying to change a person’s mind, transform an organization, or shift the way an industry does business, here are some ways to become a catalyst and generate results. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally best-selling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviours catch on and has published over 50 papers in top-tier academic journals. Keywords: collaboration disruption innovation leadership psychology social impact social movements talent management

The Catalyst: How to Change Anyone’s Mind

Read time:

Whether you’re trying to change a person’s mind, transform an organization, or shift the way an industry does business, here are some ways to become a catalyst and generate results.

Jonah Berger

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally best-selling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviours catch on and has published over 50 papers in top-tier academic journals.

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The Catalyst: How to Change Anyone’s Mind

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