Research by Topics

How to master your gut

Oct, 2025 | Podcast

Your gut isn’t guessing — it’s processing. The latest episode of the Visiting Experts podcast explores how learning to listen to your gut, and understanding what it’s really telling you can turn instinct into insight.

When helpful tech backfires: How tracking apps can cost forgetful consumers

Aug, 2025 | Article

Tools like consumption tracking apps promise to protect forgetful consumers, but a new study finds they may actually increase exposure to costly fees.

What 99-cent pricing is really doing to grocery prices

Jul, 2025 | Article

The "left-digit bias" is so ingrained in consumer psychology that it might actually be driving shrinkflation, new research finds.

How to find magic in the mundane

Jul, 2025 | Article

A short, boring meeting can leave you feeling more exhausted than a long tedious one, new research finds. But there are ways to make these mundane tasks more tolerable.

When ad transparency backfires: Why labelled posts may make social media less honest

Jul, 2025 | Article

Should traditional ad transparency laws be applied to social posts? New research suggest it could do more harm that good.

It's not you, it's us: The surprising source of political extremism

Jun, 2025 | Article

To start addressing the dangers of political extremism and violence, we need to look to our "in-groups," new research finds.

Tax avoidance: How taxes and tariffs influence consumer choice

Apr, 2025 | Article

People who oppose a tax are more likely to change their shopping behaviour to avoid paying it, new research finds.

Fending off FOMO: What's the real driver behind the emotion?

Apr, 2025 | Opinion

Feeling the fear of missing out on something that’s not even fun? It’s not the event you’re missing, it’s the bonding.