Research by Topics

A new framework for to combat antiscience attitudes: What businesses need to know

Mar, 2023 | Article

Counter skepticism towards science by highlighting messenger experience, scientific process, and trusted community members. Rotman's Spike Lee shares practical tips for delivering scientific information to diverse audiences.

Risky Behaviour: Lessons from COVID-19

Mar, 2023 | Article

From street-racing to maskless raves — why were some people taking greater risks during the pandemic? Boredom might be the answer.

When it comes to politics, it may pay to be nice

Feb, 2023 | Article

As the U.S. presidential primaries kick off, candidates should take heed: you can attract more social media followers with civility than nasty comments, new research finds.

Why do we discount digital?

Jan, 2023 | Article

Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script?

Talk human to me: Understand how brands connect with us on a human level

Nov, 2022 | Podcast

In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today.

Do experiences really make you happier than things?

Oct, 2022 | Article

Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects.

Can you sell consumers on a price surge?

Sep, 2022 | Article

Big spikes in pricing can cause a lot of shopper outrage. Presenting consumers with the reasons behind the surge can mitigate the backlash…to an extent.

Presenting art as sacred increases public's willingness to protect it

Sep, 2022 | Article

Discover why any artwork, even an amateur drawing, can be seen as sacred and how this connection can lead to increased protection of the artwork, according to new research Rotman.