Research by Topics

What 99-cent pricing is really doing to grocery prices

Jul, 2025 | Article

The "left digit bias" is so ingrained in consumer psychology that it might actually be driving shrinkflation, new research finds.

How to find magic in the mundane

Jul, 2025 | Article

A short, boring meeting can leave you feeling more exhausted than a long tedious one, new research finds. But there are ways to make these mundane tasks more tolerable.

When ad transparency backfires: Why labelled posts may make social media less honest

Jul, 2025 | Article

Should traditional ad transparency laws be applied to social posts? New research suggest it could do more harm that good.

It's not you, it's us: The surprising source of political extremism

Jun, 2025 | Article

To start addressing the dangers of political extremism and violence, we need to look to our "in-groups," new research finds.

Tax avoidance: How taxes and tariffs influence consumer choice

Apr, 2025 | Article

People who oppose a tax are more likely to change their shopping behaviour to avoid paying it, new research finds.

Fending off FOMO: What's the real driver behind the emotion?

Apr, 2025 | Opinion

Feeling the fear of missing out on something that’s not even fun? It’s not the event you’re missing, it’s the bonding.

The psychology of inflation: Why prices still feel high

Mar, 2025 | Article

Wages are up and inflation has stabilized. So why do things still feel expensive? When it comes to inflation, perception can be as important as reality.

If everyone wants to be happy, why do we make choices that leave us unsatisfied?

Mar, 2025 | Article

By understanding how people make decisions, we can design better products, services and policies that align with consumer behaviour and enhance well-being.