Research Keyword

Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. How can brands navigate historical events?

More and more consumers are engaging in showrooming, the practice of visiting brick-and-mortar retail stores to research a product before buying it elsewhere at a lower price.

Organizations that know what they stand for are rewarded by employees, but it must come from an honest place, new research finds.

The internet can't save us...and in some cases, it actually made things worse. On the latest Visiting Experts, David Sax explores the myth of a digital utopia, and why it might be time to ditch the smartphone (at least temporarily).

Counter skepticism towards science by highlighting messenger experience, scientific process, and trusted community members. Rotman's Spike Lee shares practical tips for delivering scientific information to diverse audiences.

It's tempting to think that an inclusive approach to analytics is just an add-on to a day-to-day job, or worse, isn't profitable. But those are all just myths, say GATE's Sarah Kaplan and Lechin Lu.

As the U.S. presidential primaries kick off, candidates should take heed: you can attract more social media followers with civility than nasty comments, new research finds.

When it comes to ordering food at a restaurant, does prioritizing online and mobile orders create a worse experience for walk-in customers? New research suggests yes.