Research Keyword

The "left digit bias" is so ingrained in consumer psychology that it might actually be driving shrinkflation, new research finds.

Blind boxes gamify commerce, but the mystery-driven model doesn’t work equally well for all products, new research finds.

As artificial intelligence continues to mature, personalization will seep across every sector. Is your business ready?

To start addressing the dangers of political extremism and violence, we need to look to our "in-groups," new research finds.

People who oppose a tax are more likely to change their shopping behaviour to avoid paying it, new research finds.

While consumers (and politicians) may be tempted to pursue purely home-grown investment strategies, the approach carries risks.

Feeling the fear of missing out on something that’s not even fun? It’s not the event you’re missing, it’s the bonding.

By understanding how people make decisions, we can design better products, services and policies that align with consumer behaviour and enhance well-being.