Research Keyword

When it comes to ordering food at a restaurant, does prioritizing online and mobile orders create a worse experience for walk-in customers? New research suggests yes.

Companies that pay women less than men might see a decline in sales and consumer sentiment — particularly among women, new research finds.

Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script?

When we humanize brands, it changes how we see them. Professor Pankaj Aggarwal dives into how and why we anthropomorphize brands, and why it matters.

Daylight savings time has an impact on the stock market, part of a larger phenomenon in which the biological effects of sleep changes have negative implications across the wider economy.

Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects.

Big spikes in pricing can cause a lot of shopper outrage. Presenting consumers with the reasons behind the surge can mitigate the backlash…to an extent.

All art can be seen as sacred, and when it is people are more likely to protect it. To achieve this, new research suggests highlighting the work's historical and spiritual significance.