Efficiency and Operational Performance To keep customers happy, prioritize walk-ins Jan, 2023 | Article When it comes to ordering food at a restaurant, does prioritizing online and mobile orders create a worse experience for walk-in customers? New research suggests yes. Keywords: behavioural economics behavioural science best practices business design consumer behaviour innovation operational performance time management Talent Management and Inclusion Can gender pay gaps influence consumer choices? Jan, 2023 | Article Companies that pay women less than men might see a decline in sales and consumer sentiment — particularly among women, new research finds. Keywords: business ethics consumer behaviour customer retention economics employment equality inclusive economy talent management Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Keywords: advertising behavioural economics behavioural science best practices branding consumer behaviour marketing psychology Behavioural Economics and Marketing Talk human to me: Understanding the new ways brands interact with us Nov, 2022 | Podcast When we humanize brands, it changes how we see them. Professor Pankaj Aggarwal dives into how and why we anthropomorphize brands, and why it matters. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Finance, Investing and Accounting Here’s what happens the day after the clocks change Oct, 2022 | Opinion Daylight savings time has an impact on the stock market, part of a larger phenomenon in which the biological effects of sleep changes have negative implications across the wider economy. Keywords: behavioural economics behavioural science consumer behaviour decision making financial markets psychology stock exchange Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Behavioural Economics and Marketing Can you sell consumers on a price surge? Sep, 2022 | Article Big spikes in pricing can cause a lot of shopper outrage. Presenting consumers with the reasons behind the surge can mitigate the backlash…to an extent. Keywords: behavioural science best practices big data branding consumer behaviour COVID-19 crisis management machine learning Behavioural Economics and Marketing To increase support for public art, tie its meaning to humanity Sep, 2022 | Article All art can be seen as sacred, and when it is people are more likely to protect it. To achieve this, new research suggests highlighting the work's historical and spiritual significance. Keywords: advertising behavioural economics behavioural science branding consumer behaviour philanthropy sustainability value creation Previous 1 2 3 4 5 ... Next
Talent Management and Inclusion Can gender pay gaps influence consumer choices? Jan, 2023 | Article Companies that pay women less than men might see a decline in sales and consumer sentiment — particularly among women, new research finds. Keywords: business ethics consumer behaviour customer retention economics employment equality inclusive economy talent management Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Keywords: advertising behavioural economics behavioural science best practices branding consumer behaviour marketing psychology Behavioural Economics and Marketing Talk human to me: Understanding the new ways brands interact with us Nov, 2022 | Podcast When we humanize brands, it changes how we see them. Professor Pankaj Aggarwal dives into how and why we anthropomorphize brands, and why it matters. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Finance, Investing and Accounting Here’s what happens the day after the clocks change Oct, 2022 | Opinion Daylight savings time has an impact on the stock market, part of a larger phenomenon in which the biological effects of sleep changes have negative implications across the wider economy. Keywords: behavioural economics behavioural science consumer behaviour decision making financial markets psychology stock exchange Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Behavioural Economics and Marketing Can you sell consumers on a price surge? Sep, 2022 | Article Big spikes in pricing can cause a lot of shopper outrage. Presenting consumers with the reasons behind the surge can mitigate the backlash…to an extent. Keywords: behavioural science best practices big data branding consumer behaviour COVID-19 crisis management machine learning Behavioural Economics and Marketing To increase support for public art, tie its meaning to humanity Sep, 2022 | Article All art can be seen as sacred, and when it is people are more likely to protect it. To achieve this, new research suggests highlighting the work's historical and spiritual significance. Keywords: advertising behavioural economics behavioural science branding consumer behaviour philanthropy sustainability value creation Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Keywords: advertising behavioural economics behavioural science best practices branding consumer behaviour marketing psychology Behavioural Economics and Marketing Talk human to me: Understanding the new ways brands interact with us Nov, 2022 | Podcast When we humanize brands, it changes how we see them. Professor Pankaj Aggarwal dives into how and why we anthropomorphize brands, and why it matters. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Finance, Investing and Accounting Here’s what happens the day after the clocks change Oct, 2022 | Opinion Daylight savings time has an impact on the stock market, part of a larger phenomenon in which the biological effects of sleep changes have negative implications across the wider economy. Keywords: behavioural economics behavioural science consumer behaviour decision making financial markets psychology stock exchange Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Behavioural Economics and Marketing Can you sell consumers on a price surge? Sep, 2022 | Article Big spikes in pricing can cause a lot of shopper outrage. Presenting consumers with the reasons behind the surge can mitigate the backlash…to an extent. Keywords: behavioural science best practices big data branding consumer behaviour COVID-19 crisis management machine learning Behavioural Economics and Marketing To increase support for public art, tie its meaning to humanity Sep, 2022 | Article All art can be seen as sacred, and when it is people are more likely to protect it. To achieve this, new research suggests highlighting the work's historical and spiritual significance. Keywords: advertising behavioural economics behavioural science branding consumer behaviour philanthropy sustainability value creation Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing Talk human to me: Understanding the new ways brands interact with us Nov, 2022 | Podcast When we humanize brands, it changes how we see them. Professor Pankaj Aggarwal dives into how and why we anthropomorphize brands, and why it matters. Keywords: advertising behavioural economics branding consumer behaviour gender equality marketing media social media Finance, Investing and Accounting Here’s what happens the day after the clocks change Oct, 2022 | Opinion Daylight savings time has an impact on the stock market, part of a larger phenomenon in which the biological effects of sleep changes have negative implications across the wider economy. Keywords: behavioural economics behavioural science consumer behaviour decision making financial markets psychology stock exchange Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Behavioural Economics and Marketing Can you sell consumers on a price surge? Sep, 2022 | Article Big spikes in pricing can cause a lot of shopper outrage. Presenting consumers with the reasons behind the surge can mitigate the backlash…to an extent. Keywords: behavioural science best practices big data branding consumer behaviour COVID-19 crisis management machine learning Behavioural Economics and Marketing To increase support for public art, tie its meaning to humanity Sep, 2022 | Article All art can be seen as sacred, and when it is people are more likely to protect it. To achieve this, new research suggests highlighting the work's historical and spiritual significance. Keywords: advertising behavioural economics behavioural science branding consumer behaviour philanthropy sustainability value creation Previous 1 2 3 4 5 ... Next
Finance, Investing and Accounting Here’s what happens the day after the clocks change Oct, 2022 | Opinion Daylight savings time has an impact on the stock market, part of a larger phenomenon in which the biological effects of sleep changes have negative implications across the wider economy. Keywords: behavioural economics behavioural science consumer behaviour decision making financial markets psychology stock exchange Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Behavioural Economics and Marketing Can you sell consumers on a price surge? Sep, 2022 | Article Big spikes in pricing can cause a lot of shopper outrage. Presenting consumers with the reasons behind the surge can mitigate the backlash…to an extent. Keywords: behavioural science best practices big data branding consumer behaviour COVID-19 crisis management machine learning Behavioural Economics and Marketing To increase support for public art, tie its meaning to humanity Sep, 2022 | Article All art can be seen as sacred, and when it is people are more likely to protect it. To achieve this, new research suggests highlighting the work's historical and spiritual significance. Keywords: advertising behavioural economics behavioural science branding consumer behaviour philanthropy sustainability value creation Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing Do experiences really make you happier than things? Oct, 2022 | Article Go ahead, buy that new gizmo or toy. A new study challenges the notion that experiences bring greater joy than physical objects. Keywords: advertising behavioural economics behavioural science consumer behaviour customer retention emotional intelligence marketing psychology Behavioural Economics and Marketing Can you sell consumers on a price surge? Sep, 2022 | Article Big spikes in pricing can cause a lot of shopper outrage. Presenting consumers with the reasons behind the surge can mitigate the backlash…to an extent. Keywords: behavioural science best practices big data branding consumer behaviour COVID-19 crisis management machine learning Behavioural Economics and Marketing To increase support for public art, tie its meaning to humanity Sep, 2022 | Article All art can be seen as sacred, and when it is people are more likely to protect it. To achieve this, new research suggests highlighting the work's historical and spiritual significance. Keywords: advertising behavioural economics behavioural science branding consumer behaviour philanthropy sustainability value creation Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing Can you sell consumers on a price surge? Sep, 2022 | Article Big spikes in pricing can cause a lot of shopper outrage. Presenting consumers with the reasons behind the surge can mitigate the backlash…to an extent. Keywords: behavioural science best practices big data branding consumer behaviour COVID-19 crisis management machine learning Behavioural Economics and Marketing To increase support for public art, tie its meaning to humanity Sep, 2022 | Article All art can be seen as sacred, and when it is people are more likely to protect it. To achieve this, new research suggests highlighting the work's historical and spiritual significance. Keywords: advertising behavioural economics behavioural science branding consumer behaviour philanthropy sustainability value creation Previous 1 2 3 4 5 ... Next
Behavioural Economics and Marketing To increase support for public art, tie its meaning to humanity Sep, 2022 | Article All art can be seen as sacred, and when it is people are more likely to protect it. To achieve this, new research suggests highlighting the work's historical and spiritual significance. Keywords: advertising behavioural economics behavioural science branding consumer behaviour philanthropy sustainability value creation Previous 1 2 3 4 5 ... Next